identity/naming: Charlie Electric Blue

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ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes.

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a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage.

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the agency also was responsible for the product and package designs that can be viewed in the relevant sections of the site. view all work related to this project.