collateral: google products influencer kit proposal

as part of their influencer marketing plan, google sent select individuals special kits containing their state of the art products. each kit was curated with key products, with each recipient in mind. a premium and ultra premium kit was to be created. the kits had to accommodate various modes of transport: hand delivery to the recipient home or hotel, given out at key events, or mailed through various delivery systems. structural integrity and shock protection was required, along with an aesthetic that was far removed from standard store packaging. below are the 3 iterations created by ceft and company new york for google.

 

DIRECTION o1

minimal two-tone custom half-shell box

o1A + o1B : minimum ultra premium lucite/DuPont Corian back-painted box and the premium soft touch custom box

o1A ultra premium kit with machined circle and G logo onto the lucite/DuPont Corian, then back painted and silk screened with graphics on the surface

half-shell enclosure, nestled with custom formed foam

o1B premium soft touch custom kit in google supplied green

half shell enclosure, nestled with custom formed foam

3 x adjustable foam interiors to accommodate 3 separate sets of the product  

 

 

DIRECTION o2

o2A + o2B : future forward : ultra premium aluminum alloy case and premium soft touch custom box

module inspired custom made box with google coral color flood

o2B premium version made of soft touch embossed stock

custom foam enclosure with stock-wrapped interior

3 x adjustable foam interiors to accommodate 3 separate sets of the product

printed note-card and a word about the gift

o2A aluminum alloy case

o2A ultra premium case custom-made of ultra premium aluminum alloy 

 padded foam interior

3 x adjustable foam interiors to accommodate 3 separate sets of the product  

 

 

DIRECTION o3

google art crate – a different interpretation of premium: sustainable / mindful / functional….

o3A + o3B : sustainable wood for the ultra premium kit and recyclable triple-ply corrugated paper for the premium

art reference image

o3A ultra premium version made of sustainable art wood-crate

art crate container : white glove delivery to VIP guests hotel or home

google supplied green color-flow on the interior of box

3 x adjustable foam interiors to accommodate 3 separate sets of the product

printed note-card and a word about the gift

o3B premium version

o3B premium version custom made form recyclable triple-ply corrugated boards

google supplied green color-flow on the interior of box

3 x adjustable foam interiors to accommodate 3 separate sets of the product