Advertising: donald pliner “the art of fun” campaign f/w

“the art of fun” campaign for donald pliner continues with this fall / winter installment of brand visuals for online and advertising.

“the art of fun” idea was derived from the brands history and DNA, rooted in bold design-cues and innovative use of materials.

the campaign idea and visuals were conceived, produced and created by ceft and company.

the gallery setting allowed us to communicate the artful nature of the line, while elevating the brand through styling cues.

a shoe is a shoe, props arranged accordingly help take you places, the shoe alone cannot.

displaying footwear in various angles, and yet sustaining interest, is no easy task…

each shot intended to carry the idea regardless of how wide or close up the crop.

mink fur ankle boot, surely no ordinary shoe…

a work of art…

sexy, young and certainly artful.

elevate the basic, rabbit fur slip-ons on exhibit.

installation day…

product on and off model.

dyed mink fur pumps.

the art and the maker of art.

under the guidance of the new CEO and design team, the brand has made a pivotal shift in their product offering, which in turn has created triple gains on orders at key department stores such as neiman marcus and bloomingdales. view all work related to this project.