collateral: double eleven unisex collection brand book + social media content

collateral piece designed and produced by ceft and company for double eleven unisex line

mindfully produced luxury utility wear by double eleven – utilizing repurposed materials from vintage tents, parachutes, and other fabrics – immaculately tailored and lined with the finest silk

ceft and company proposed the creative talent behind the photoshoot that include photographer karen collins and stylist julie ragolia

the actual brands logo label was incorporated into the book

unisex / gender-less

  the booklet was designed as a “folio” – an unbound booklet with lose heavy weight uncoated paper stock

moving the folio pages created a playful flow in this artful project

the square label used earlier in the book was repeated, in its form here, showing a detail from the set and the words from the label designer “i had no other choice than to do it this way. anything else would have been reckless” – nathan bogle

one of a kind pieces made of repurposed and salvaged material

visuals from the photoshoot were used on double elevens social media channels to tease the upcoming launch

stay tuned for the new double eleven website launch. view all work related to this category.