ADVERTISING: DONALD PLINER “THE ART OF FUN” S/S CAMPAIGN – RESORT

“the art of fun”

made in italy, these beautifully hand-crafted pumps, inspired this image of a bird cage. with its colorful tropics-inspired palette, and shimmering feathers gracing its silhouette, it was only apt to try and posses this little bird-of-paradise in our protective cage. they are a work of art… not to mention rather fun.

“…the art of fun notion goes beyond pliner’s approach towards shoes… the art of fun is an exploration of style, it is a love for all things that go against the norm…

it is a reminder to never lose one’s sense-of-humor.

it is a call to never forget your freedom of expression.

your ability to curate a style that doesn’t follow the rules. it is the choice to stand out amongst the crowd, it is the act of pushing boundaries… especially your very own.” – DP

let the sun in…

just minutes from the beach…

collecting objects…

learning to fly…

…about last night  : )

“the art of fun” idea was born from our research into the brands DNA. when those four words were presented and approved, we took it upon ourselves to place meaning into them. each campaign, since the tagline’s inception, has taken a different angle on this very statement. “the art of fun” has brought to life the brand personality and given purpose and direction to all channels of communication. view all work related to this project.