collateral: nike rockstar press kit

in the spirit of 80’s dance and the influences that infiltrated the famed ‘hung up’ video choreographed by jamie king, this press kit was designed to reference a video cassette, yet was made in modern proportions and tech material. the video and press-images were put on a custom dvd’s placed inside the box along with a series of cards with visuals depicting the nike line.¬†view all work related to this project.