content creation: nike limited edition leather suede and rope tote bag designed and manufactured through ceft and company


the challenge was to design and create a seemingly unisex tote bag, that is at once chic and functional; yet, appropriate to a performance sports icon such as nike. the muse user in our mind was the fashion conscious girl. she lives in brooklyn, wears a pair of balenciaga shoes with APC jeans and a balmain jacket, and yet is “sportif”. we could see her arriving at equinox or some small studio for her swimming, boxing or yoga class. we could see her fixing her door bell or assembling her cabinet; however, she is quite feminine in her demeanor. a complex urbanite with a flair for sports. a strong woman with an immaculate level of taste.

the bag used shoe quality thick leather exposing the suede exterior using nike’s iconic laser burns, and a simple utilitarian rope that doubled as the handle. the label and bag were designed and conceived at ceft and company and were hand initialed for the first 50 pieces. all production and designs were conducted through the agency on behalf of nike. view all work for nike.