press: nike warriors featured in the ny times

“…the game faces presented in a 60-second commercial that began running yesterday on networks including CBS, ESPN, FOX and MTV are in the form of stark, even startling masks that are intended to personify the transformation of six professional baseball and football players from mild-mannered men into steely competitors.”

the above mask was created by ceft and company as a PR tool for nike during the launch of nike’s warrior campaign. one hundred masks were produced complete with custom steel cases and were included in a kit with a sample of the pro performance apparel by nike, detailed information about the campaign and the product.¬†the project was featured in numerous press publications, as well as on several news stations. the mask was even worn by a news announcer during a primetime broadcast. view all work related to this project.