press: nike warriors results

an edited clip of some of the coverage and news on the nike warriors effort.

the above mask was created by ceft and company as a PR tool for nike during the launch of nike’s warrior campaign. one hundred masks were produced, complete with custom steel cases containing one of the one hundred numbered masks, a sample of the pro performance apparel, detailed information about the campaign and product as well as a custom kit created for the launch of the warriors campaign. the curious mask was featured in numerous press publications as well as on various news stations such as ESPN, FOX, CBS and MTV. the mask was even worn by a news announcer during a primetime broadcast, giving a new, tough disposition to all of those who put it on.¬†view all work related to this project.