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press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani

Posted by on Jan 14, 2014 in Advertising, Art / Fashion, Beauty / Fragrances, Bruno Magli, Events, Luxury, Net-a-Porter, Nike, Press, Product / Package Design, Retail, Retail / Space Design, Social Media, Strategy / Positioning, WHBM, Wine / Spirits | 0 comments

press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani

“for ucef hanjani, uniting separate forces to create a more effective end-result is a mantra. during a project for the nike free women’s apparel, which included print and film, he was determined to choose a photographer that would complement the brand.” “nike’s inspiration comes from the streets and the sports that propel everyday people into global athletics,’ hanjani explains. ‘to express this, we contacted the gallery of a french art photographer, denis darzacq, who had no agent or commercial representative…we arranged a shoot that was not just in line with denis’ work, but true to nike’s brand.’ the ad features a woman dressed in the...

press: big in japan, tokyo’s men’s club magazine features creative director ucef hanjani

Posted by on Jan 3, 2014 in Art / Fashion, Press | 0 comments

press: big in japan, tokyo’s men’s club magazine features creative director ucef hanjani

september issue of men’s club, japan’s premier magazine on men’s style and fashion. ceft and company’s creative director ucef hanjani was featured in their september 2013 issue. he spoke about new york life, his work, and his favorite NY places. photographed by wataru shimosato, in the ceft and company offices. interview by noyuri tokiwa for men’s style. above caption 1: “ucef hanjani photographed shortly after getting off his plane from his vacation in jamaica, leaning next to one of his favorite film posters ‘tout va bien’ by jean-luc godard. sayl chairs designed by his school mate and friend yves behar for herman miller. pink skateboard deck with snow...

press: style.com covers net-a-porter beauty event by ceft and company

Posted by on Dec 28, 2013 in Beauty / Fragrances, Events, Net-a-Porter, Press, Retail, Retail / Space Design, Richemont, Social Media | 0 comments

press: style.com covers net-a-porter beauty event by ceft and company

“i was defying gravity… i got some good shots after a few attempts… and the pictures seemed to be a hit on… social media channels” above image style.com contributor scott lipps, with ceft and company’s creative director and co founder ucef hanjani at the net-a-porter event. scott lipps wrote: “in this day and age of social media massively consuming our lives, which is going to emerge as the winner for brands—social media marketing or traditional print ads (or both)? when an ad executive invited me to take part in the optical illusion that was the net-a-porter upside room the other day, of course i had to see what all the fuss was about…” “now why...

press: nars cosmetics rolls out new social media strategy

Posted by on Oct 13, 2013 in Beauty / Fragrances, Digital, Luxury, Mobile Apps, NARS Cosmetics, Press, Social Media | 0 comments

press: nars cosmetics rolls out new social media strategy

“social media is a challenging medium for luxury brands. while it’s tempting and advantageous, it comes with many perils, namely lack of control and placement and associations with mass outlets. for NARS it was quite apparent that we had to start from scratch and custom build a website that was within the brands aesthetic and sensibility, while incorporating as many available social media channels as possible. we started with a custom interactive facebook app and fangate that allows NARS fans to see the top contestants in real time. the facebook app seamlessly directed traffic to the free standing website where users were able to experience NARS in its full glory. the site structure incorporated...

press: hypebeast on nike architecture of the body

Posted by on Sep 10, 2013 in Nike, Press | 0 comments

press: hypebeast on nike architecture of the body

“nike underlines movement – in its various forms – for its new lookbook showcasing forthcoming goods for fall 2015. for ladies, nike has continued to develop essential pieces that were engineered to both accentuate specific movement and create the uniform for the everyday athlete. highlights here include sculpture tights designed with bold prints for an array of expressions and sleeveless tech fleece hoodies. elsewhere, nike looks to the air max 95 and flyknit zoom agility sneakers as the basis for its brand of street style. ladies can get a feel for the collection here, and can head to nike’s website at the end of the month to purchase pieces for fall.” many thanks to hypebeast for the...

press: jawbone visuals by ceft and company in british GQ

Posted by on Sep 6, 2013 in Content Creation, Jawbone, Press | 0 comments

press: jawbone visuals by ceft and company in british GQ

“what’s great about jawbone is that its practicality is more than backed up by its visual appeal; it is designed to look and feel like a piece of jewellry or eyewear.” ceft and company’s collaboration with jawbone produced certain visuals like the one above.  these visuals were created to be offered exclusively to high-end style magazines that we saw fit to accentuate the beauty and precision of jawbone products. although we knew the images had to be ‘interesting’ and ‘different’ to boost the chances of publication, no one ever imagined receiving a full page image in such a prestigious and widely distributed magazine as GQ. the shots are proof that with a bit...

press: the independent features our nars social media campaign

Posted by on Aug 10, 2013 in Beauty / Fragrances, Digital, Luxury, Mobile Apps, NARS Cosmetics, Press | 0 comments

press: the independent features our nars social media campaign

“inspired by the makeup brand’s popular makeover books, makeupyourmind.com – launched may 6 – invites beauty fans to upload their looks in the hopes of winning a trip to new york fashion week and other prizes. in order to participate, aspiring makeup artists need to connect via their facebook accounts in order to share their interpretations of ten different nars looks. ‘follow the steps and create your own expression of the look,’ it says on the website, but: ‘no two people are alike, so let your individual beauty and creativity show.’ the community can then vote on favorites, clicking a heart-shaped button, with the most popular winning a trip to new york city...

press: nike spsu features in v magazine

Posted by on Jul 25, 2013 in Digital, Mobile Apps, Nike, Press, Retail | 0 comments

press: nike spsu features in v magazine

“from the game-changing studio wrap to the sportswear pinnacle collection, the nike women’s spring/summer 2013 look book can compete. these sophisticated new silhouettes featured on nike’s superhumans, including US track and field champion allyson felix and US women’s soccer star alex morgan. under the creative direction of ucef hanjani from creative agency ceft and company, shot by santiago and mauricio and styled by V magazine’s own tom van dorpe, the nike women’s spring/summer 2013 look book is innovative, functional and a little avant-garde.” ceft and company engaged with renowned photographers santiago and mauricio for this stunning nike women’s project....

press: ucef hanjani featured in “the new yorkers”

Posted by on Jul 7, 2013 in Press | 0 comments

press: ucef hanjani featured in “the new yorkers”

ceft and company co-founder and executive creative director ucef hanjani. architect richard meier. brandon ralph from code and theory. ceft and company’s creative director ucef hanjani is featured in the book, “the new yorkers”. the book is a selection of, german photographer, gerald forster’s project on documenting new york’s creative elite in their private habitat. the book features a myriad of subjects, including individuals from various sectors of the creative industry such as; architect, richard meier, entrepreneur, russel simmons, brandon ralph from code and theory, as well as our very own creative director, ucef...

news: krug campaign wins a world luxury award

Posted by on Jun 23, 2013 in Advertising, Krug Champagne, Luxury, Press, Wine / Spirits | 0 comments

news: krug campaign wins a world luxury award

ceft and company’s campaign for LVMH’s exclusive krug champagne wins a gold at monaco’s world luxury awards.

Press: as featured in NY Times ceft and company to reintroduce revlon’s iconic brand charlie

Posted by on Jun 7, 2013 in Beauty / Fragrances, Press, Revlon | 0 comments

Press: as featured in NY Times ceft and company to reintroduce revlon’s iconic brand charlie

“revlon, new york, chose ceft and company, new york, to help reintroduce the fragrance brand charlie. billings were not disclosed. the agency’s work will include packaging design.” ceft and company is thrilled to be the agency of choice for the rebranding of the iconic fragrance, charlie. many thanks to the new york times for the mention. charlie is one of revlon’s most iconic fragrance brands which made waves upon its original launch back in 1973. since then, the brand lost its cache and was pushed into drugstore distribution, with mainly body sprays as its core business. the original brand had such impact that even today, charlie is mentioned in nearly every fragrance launch strategy....

press: PEPSI g-series pro event featured in life magazine

Posted by on May 12, 2013 in Events, PepsiCo / GSP, Press | 0 comments

press: PEPSI g-series pro event featured in life magazine

  pepsi co. reaches out to ceft and company for their GSP launch event. ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and company turned giorgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and life are inseparable. eli manning and ladainian tomlinson battled each other over a game of foosball, and diddy took the athletes route and climbed the eight floors of stairs in order to get to the party floor and lived to tweet about it. from the event, more than 100 stories were generated, including MTV, the wall street...

press: whbm a musical odyssey tv commercial featured in the huffington post

Posted by on Mar 20, 2013 in Press, Retail, TV / Films, WHBM | 0 comments

press: whbm a musical odyssey tv commercial featured in the huffington post

julee wilson of huffington post wrote, “…as we were patiently waiting for the oscar red carpet to begin a flash of fabulous appeared on the screen–white house black market’s new foot-tapping commercial featuring supermodel coco rocha… directed by johan renck, the mastermind behind madonna’s ‘hung up’ video, the spot features coco tap dancing in over a dozen chic wear-to-work wardrobe options from the new “work kit” collection… and, coco is definitely workin’ it in the stylish and chic line of business wear–she literally dances across a boardroom table in heels… “i heard that they were planning on having a model tap dance. i was hoping i...

press: LVMH krug selects ceft and company featured in the new york times

Posted by on Jan 31, 2013 in Krug Champagne, Luxury, Press, Wine / Spirits | 0 comments

press: LVMH krug selects ceft and company featured in the new york times

featured in the new york times newsletter under people and accounts of notice, ceft and company is recognized exclusively as the agency behind LVMH’s elite krug champagne.

press: nike supernatural spring/summer lookbook starring allyson felix featured in the huffington post

Posted by on Dec 26, 2012 in Collateral, Digital, Mobile Apps, Nike, Press, Retail | 0 comments

press: nike supernatural spring/summer lookbook starring allyson felix featured in the huffington post

nike microsite and its content created by ceft and company new york. “nike is taking its apparel to a whole new level! the athletic wear mega brand has released a high-flying collection of images for its women’s spring/summer 2013 lookbook with help from one of our favorite olympic athletes, allyson felix, along with fellow olympians–alex morgan and paola espinosa. the ladies, who nike refers to as “superhumans,” displayed their world class athleticism and style by leaping, soaring, jumping and bending in a range of the brand’s newest threads. and “soaring” is a pretty accurate way to describe allyson’s career. not only did the 27-year-old track and field sprinter add two olympic gold...

press: la times highlights pepsi’s g-series pro event

Posted by on Dec 10, 2012 in Events, PepsiCo / GSP, Press | 0 comments

press: la times highlights pepsi’s g-series pro event

“eli manning attended a gatorade g series pro bash in new york with NFL comrades including ladainian tomlinson and d’brickashaw ferguson. the athletes were treated to a tasting followed by foosball with about 100 guests at a loft in soho, where sean “diddy” combs made a cameo. we’re told that diddy–in an attempt to keep up with the sports stars?–skipped the elevator and opted to hike the eight flights of stairs to the loft space.” – the LA times ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and company turned giorgio deluca’s (of dean &...

press: as featured in WWD, chico’s fas inc, parent company of white house black market, net climbs 57.4% in Q3

Posted by on Nov 29, 2012 in Press, Retail, TV / Films, WHBM | 0 comments

press: as featured in WWD, chico’s fas inc, parent company of white house black market, net climbs 57.4% in Q3

ceft and company began its collaboration with white house black market in january 2012 and became the agency of record within months. we are thrilled with the news of the brands growth, and the recent article in woman’s wear daily below. while many aspects contribute to such developments, we’d like to congratulate our client for their vision and support in allowing ceft and company to contribute to this success through the recent iconic communications campaign featuring coco rocha. (spot #1: ” a musical odyssey“, spot #2: “alter ego“) “chico’s FAS inc. continued to grab market share in the third quarter… the firm’s earnings jumped 57.4 % to $41.7...

press: whbm workkit TV commercial featured on oxygen show “the face” starring coco rocha

Posted by on Nov 19, 2012 in Content Creation, Press, Retail, TV / Films, WHBM | 0 comments

press: whbm workkit TV commercial featured on oxygen show “the face” starring coco rocha

it is not often that a product commercial can find its way into general entertainment, but this one managed to do just that. the workkit commercial by ceft and company for white house black market utilized model coco rocha’s amazing talent in dance, making the spot a favorite showcase for coco. previously coco had worked with such brands as marc jacobs, lanvin, yves saint laurent, zac posen, stella mccartney and anna sui, securing her place as a multifaceted model. her work with whbm stood out, and her agent secured permission from the agency and the client to include the commercial as part of coco’s introduction in her show “the face” on oxygen. this was completely unsolicited, making...

press: whbm the heart of workwear tv commercial featured on elle.com

Posted by on Nov 18, 2012 in Press, Retail, TV / Films, WHBM | 0 comments

press: whbm the heart of workwear tv commercial featured on elle.com

“coco rocha busted a few moves for the white house black market spring 2013 campaign video.” – kelsey garcia, elle dispatch fashion. the elle online dispatch fashion section is a great source for what is up to date in the ever-colliding worlds of fashion, music and culture. white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the “workkit” commercials, beginning with “a musical odyssey” and followed by...

awards: creative director ucef hanjani to judge the 2012 world luxury awards in monaco

Posted by on Nov 15, 2012 in Luxury, Press | 0 comments

awards: creative director ucef hanjani to judge the 2012 world luxury awards in monaco

the world luxury award honors companies and individuals responsible for creative excellence in luxury communication, awarding outstanding work of advertising, design, and multimedia. held in monte carlo, monaco, it is the only international awards program focused exclusively on the global luxury sector. members of an international jury from 10 countries evaluate entries in 14 categories. having won two golds in previous years (2009: krug campaign, 2011: nars campaign), ceft and company’s creative director ucef hanjani has been appointed to the jury for the 2012...

press: teen vogue features our nars social media campaign

Posted by on Nov 13, 2012 in Beauty / Fragrances, Digital, Luxury, Mobile Apps, NARS Cosmetics, Press, Social Media | 0 comments

press: teen vogue features our nars social media campaign

“to celebrate the release of the new book makeup your mind: express yourself by NARS founder and creative director, françois nars, the cosmetic brand is launching makeupyourmind.com, a virtual global gallery to showcase your personal interpretation of beauty. you’ll be able to re-create a look from the book, upload an image of your makeup creation, and then vote for your favorite entries. you may even win one of thirteen prizes, including a trip to new york city to join NARS backstage during new york fashion week! how it works: select one of the twelve looks on the website and follow the on-screen step-by-step instructions … post a picture of your handiwork to the website and then vote for...

press: bruno magli’s premier fashion film 603: featured on models.com

Posted by on Nov 11, 2012 in Bruno Magli, Press, Retail, TV / Films | 0 comments

press: bruno magli’s premier fashion film 603: featured on models.com

bruno magli’s premier short film, 603 as featured on models.com. the film was directed by karen collins and features models heidi mount and matt clunan. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. the film is the first of its kind for the luxury fashion house, and surely paved the way for works to come. the film premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new identity of the historic brand...

press: nike warriors featured in the ny times

Posted by on Oct 8, 2012 in Nike, Press | 0 comments

press: nike warriors featured in the ny times

“…the game faces presented in a 60-second commercial that began running yesterday on networks including CBS, ESPN, FOX and MTV are in the form of stark, even startling masks that are intended to personify the transformation of six professional baseball and football players from mild-mannered men into steely competitors.” the above mask was created by ceft and company as a PR tool for nike during the launch of nike’s warrior campaign. one hundred masks were produced complete with custom steel cases and were included in a kit with a sample of the pro performance apparel by nike, detailed information about the campaign and the product. the project was featured in numerous press...

press: charlie packaging selected in graphis design annual

Posted by on Sep 6, 2012 in Press, Product / Package Design, Revlon | 0 comments

press: charlie packaging selected in graphis design annual

revlon’s charlie new design packaging by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. view all work related to this...