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press: bruno magli’s premier fashion film 603: featured on models.com

Posted by on Nov 11, 2012 in Bruno Magli, Press, Retail, TV / Films | 0 comments

press: bruno magli’s premier fashion film 603: featured on models.com

bruno magli’s premier short film, 603 as featured on models.com. the film was directed by karen collins and features models heidi mount and matt clunan. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. the film is the first of its kind for the luxury fashion house, and surely paved the way for works to come. the film premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new identity of the historic brand...

press: nike warriors featured in the ny times

Posted by on Oct 8, 2012 in Nike, Press | 0 comments

press: nike warriors featured in the ny times

“…the game faces presented in a 60-second commercial that began running yesterday on networks including CBS, ESPN, FOX and MTV are in the form of stark, even startling masks that are intended to personify the transformation of six professional baseball and football players from mild-mannered men into steely competitors.” the above mask was created by ceft and company as a PR tool for nike during the launch of nike’s warrior campaign. one hundred masks were produced complete with custom steel cases and were included in a kit with a sample of the pro performance apparel by nike, detailed information about the campaign and the product. the project was featured in numerous press...

press: charlie packaging selected in graphis design annual

Posted by on Sep 6, 2012 in Press, Product / Package Design, Revlon | 0 comments

press: charlie packaging selected in graphis design annual

revlon’s charlie new design packaging by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. view all work related to this...

press: nike be free in top 10 fashion films

Posted by on Aug 25, 2012 in Digital, Mobile Apps, Nike, Press, Social Media, TV / Films | 0 comments

press: nike be free in top 10 fashion films

nike: be free film by barnaby roper for ceft and company makes the cut on the “fashion film network” top 10 list of fashion films, losing the number 1 spot to lady gaga’s “born this way” video filmed by nick knight. the adidas’ 2nd place was surely a spoiler for us, but its interesting to note the romain gavras’ spot was created with a budget 32 times the funding of nike’s be free, mainly because the “be free” film was an add on to the print campaign in the final hours of production, this was thanks to the nike’s trust and foresight in taking the agencies recommendation on including this film in the production plan. *ranking was based on...

press: moda operandi collateral selected in graphis design annual

Posted by on Aug 18, 2012 in Collateral, Moda Operandi, Press | 0 comments

press: moda operandi collateral selected in graphis design annual

moda operandi collateral designed by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. view all work related to this project.

press: moet bubbly featured in adweek

Posted by on Jul 25, 2012 in Advertising, Luxury, Moet and Chandon, Press, Wine / Spirits | 0 comments

press: moet bubbly featured in adweek

lvmh awards the moet and chandon bubbly campaign to ceft and company new york and its creative director, ucef hanjani.

press: whbm alter ego tv commercial featured in lucky magazine

Posted by on Jul 2, 2012 in Press, Retail, TV / Films, WHBM | 0 comments

press: whbm alter ego tv commercial featured in lucky magazine

“coco rocha has been cast by white house black market to bust some moves in previous seasons–but this time she’s not alone. well, okay–technically, she is. the brand’s fall 2012 campaign features the model in a pose-off against herself, wearing office-appropriate outfits on both sides of the battle. after watching the video a few times, though, we still couldn’t decide on a clear winner. both versions of the copper-haired model look really good–and they’d definitely out-dance us….“ – alison syrett, lucky mag following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience...

press: creative director ucef hanjani at refinery 29

Posted by on Jun 7, 2012 in Art / Fashion, Press, Social Media | 0 comments

press: creative director ucef hanjani at refinery 29

“currently, i’m obsessed with my (twins) little tullia and vera, mastering erik satie’s trois gymnopédies on my acoustic before i turn 90, receiving my wenge-wood knives order from dean & deluca catalog, my new nike air force ones, my newly rediscovered violent femmes album…” – refinery 29

press: ucef hanjani in the new yorker magazine volume 05

Posted by on May 25, 2012 in Press, Social Media | 0 comments

press: ucef hanjani in the new yorker magazine volume 05

co-founder and executive creative director, ucef hanjani, photographed for the new yorker magazine – japan, in their street style portraits volume 05.  photographed by wataru shimosato for the new yorker magazine – japan, in their street style portraits volume...

press: whbm a musical odyssey tv commercial featured on blog refinery29

Posted by on May 19, 2012 in Press, Retail, TV / Films, WHBM | 0 comments

press: whbm a musical odyssey tv commercial featured on blog refinery29

“manhattan-based model coco rocha’s got a spring in her step for the latest white house black market campaign “work kit.” she can dance if she wants to! says refinery29 in their blurb on the white house black market tv commercial featuring coco rocha, creatively directed by ceft and company. a musical odyssey was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish director johan renck. the film was made using various takes of the model,...

press: oh-so-coco features whbm’s a musical odyssey

Posted by on May 18, 2012 in Press, Retail, TV / Films, WHBM | 0 comments

press: oh-so-coco features whbm’s a musical odyssey

“if you were watching tv yesterday, you may have caught the premiere of my new whbm commercial. quite a few people did, and i was so happy to receive such encouraging feedback!” “yes I did all my own stunts and still have the bruises to prove it!” “white house black market asked me to tap dance for their next tv campaign….the inspiration for my performance was the recent hit film ‘the artist’, and i can’t wait to show you the finished product (i’m still sore from the days of rehearsal). see some behind-the-scenes pictures of my rehearsal above, thanks to the great creative team at ceft & company.” the beautiful coco rocha posting on her...

press: gerald forster photographs ucef hanjani in the new yorker

Posted by on Apr 11, 2012 in Press | 0 comments

press: gerald forster photographs ucef hanjani in the new yorker

“german photographer/director, gerald forster, visits the homes of new york city’s most notible creatives, capturing the place where they are their most imaginative. forster photographs the homes of the founders of reknown brands like: le labo, ceft and company new york, rush communications, threeASFOUR and WSJ magazine, to name a few… ucef hanjani, co-founder and executive creative director of ceft and company new york and the fashion photographer karen collins and their twin daughters. photos gerald forster” “ceft and company was created in 2003. It was conceived as a creative lab structured to solve communication and marketing challenges without the limits imposed by preconceived...

PRESS: THE CALIFORNIA PROJECT IDENTITY SELECTED IN GRAPHIS DESIGN ANNUAL

Posted by on Mar 30, 2012 in Press | 0 comments

PRESS: THE CALIFORNIA PROJECT IDENTITY SELECTED IN GRAPHIS DESIGN ANNUAL

the california project logo and identity designed by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. view all work related to this project.

press: adore campaign with model tanya dziahileva featured on welovead

Posted by on Mar 10, 2012 in Adore, Art / Fashion, Press | 0 comments

press: adore campaign with model tanya dziahileva featured on welovead

our beautiful spring/summer campaign for luxury japanese fashion brand adore, featuring model tanya dziahileva and photographed by sofia + mauro is featured here on welovead. view all work related to this project.

press: whbm the heart of workwear TV commercial featured on fashion gone rogue

Posted by on Feb 22, 2012 in Press, Retail, Social Media, TV / Films, WHBM | 0 comments

press: whbm the heart of workwear TV commercial featured on fashion gone rogue

“she has moves – coco rocha is back once again for the spring 2013 campaign film from fashion label white house black market. photographer and director ellen von unwerth captures the canadian beauty in work-wear ready looks. coco brings a sense of vibrancy and freshness to an otherwise static work environment with her dancing.” – joanna, fashion gone rogue white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of...

press: nike london 2012 olympics etiquette book featured on psfk

Posted by on Feb 20, 2012 in Collateral, Content Creation, Luxury, Nike, Press | 0 comments

press: nike london 2012 olympics etiquette book featured on psfk

“the olympic medal ceremony provides the ultimate stage for winning athletes to be celebrated for achievement in their respective sports….or so says nike in its latest piece of olympics marketing, a slightly tongue-in-cheek style guide for american athletes, which provides tips on how to wear the iconic brand’s apparel during appearances on the medal stand or while on the scene in the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company, is a throwback to earlier handbooks that doled out fashion advice alongside proper etiquette and conduct. the book’s chapters feature line illustrations accompanied by slightly over the top prose, as well as...

press: whbm the heart of workwear tv commercial featured on pop sugar

Posted by on Feb 7, 2012 in Press, Retail, Social Media, TV / Films, WHBM | 0 comments

press: whbm the heart of workwear tv commercial featured on pop sugar

“everyone has co-workers who are a little cuckoo, but no one has a co-worker like coco.  in her third commercial for white house black market, rocha shows off her signature dance moves — and engages in some fun workplace shenanigans — while her colleagues in a quiet office pay no mind. watch as rocha spins, slides, and tosses papers in this latest video, directed by ellen von unwerth under the creative direction of ucef hanjani.” – christina perez, pop sugar white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing...

press: vogue japan features ceft and company founder’s family

Posted by on Jan 15, 2012 in Press | 0 comments

press: vogue japan features ceft and company founder’s family

ceft and company’s creative director ucef hanjani’s photographer wife karen collins and their two beautiful twins featured in japanese vogue in an article focusing on children’s fashion. view all work for karen collins.

press: nike spsu featured in freshness mag

Posted by on Nov 19, 2011 in Digital, Mobile Apps, Nike, Press, Retail | 0 comments

press: nike spsu featured in freshness mag

“putting other models to shame with their pseudo hops and jumps, some of the world’s top female athletes literally flip and soar for nike women’s spring/summer 2013 lookbook wearing the brand’s latest line of hi-tech gear inspired by superhuman abilities, some of nike’s own superwomen, including 4-time gold medalist sprinter allyson felix, alex morgan and paola espinosa, fully embody the flow, energy and flexibility in this acrobatic preview of some of the swoosh’s most innovative apparel to date. under the direction of ucef hanjani from creative agency ceft and company, plenty of new sneakers, track jackets, track and yoga pants, tees, backpacks, and other accessories...

press: ucef hanjani, founder and creative director, ceft and company

Posted by on Oct 13, 2011 in Press | 0 comments

press: ucef hanjani, founder and creative director, ceft and company

  “hanjani has been the mastermind behind some of modern history’s best known advertising campaigns, including those produced for jaguar, target, and nike. in 2003, he started his own boutique agency, ceft and company, which has produced campaigns for ferragamo, krug champagne, and fendi, to name a few.” -amy...

press: highsnobiety on nike architecture of the body

Posted by on Oct 5, 2011 in Nike, Press | 0 comments

press: highsnobiety on nike architecture of the body

“nike womens drop their fall 2015 lookbook, which celebrates the athlete’s architecture of movement. accommodating a variety of sports, the collections have been designed to not only encourage the best possible performance, but physically emphasize it for aesthetic value, too. that includes garments such as sculpture tights featuring bold prints or semi-transparent paneling, loose fit tanks and sports bras as well as nike’s flyknit zoom agility sneakers. the full collection is available from july at selected nike retailers and nike.com.” view all work related to this...

press: nike london 2012 olympics etiquette book featured on limite magazine

Posted by on Aug 20, 2011 in Collateral, Luxury, Nike, Press | 0 comments

press: nike london 2012 olympics etiquette book featured on limite magazine

“winning is good, but looking good as you win is kinda important too. nike released this tongue-in-cheek style guide for american athletes, which provides tips on how to wear the brand’s apparel during appearances on the medal stand or around the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company, is a throwback to earlier handbooks that doled out fashion advice alongside proper etiquette and conduct. the book’s chapters feature line illustrations accompanied by slightly over the top prose, as well as the color photography of max farago, providing detailed instructions on everything from how to avoid unsightly t-shirt creep from beneath your team...

press: krug campaign features in gallery design annual

Posted by on Jul 7, 2011 in Advertising, Krug Champagne, Luxury, Press, Wine / Spirits | 0 comments

press: krug campaign features in gallery design annual

the campaign for krug champagne was featured in the “world’s best graphics” gallery design annual’. view all work related to this...

press: nike work featured in pie books

Posted by on May 14, 2011 in Nike, Press | 0 comments

press: nike work featured in pie books

“successful PR requires a great PR tool that is worthy of talking about”. the above mask was created by ceft and company as a PR tool for nike during the launch of their warrior campaign. one hundred masks were produced complete with custom steel cases containing one of the numbered masks, a sample of the pro performance apparel, detailed information about the campaign and product as well as a custom kits created for the launch of the warriors campaign. the mask was featured in numerous press publications as well as on many news stations. the mask was even worn by a news announcer during a prime time broadcast. view all work related to this project. a “physical” invitation created by...