press

case study: people and the press talk about white house black market commercial

Posted by on May 7, 2011 in Press, Retail, Social Media, TV / Films, WHBM | 0 comments

case study: people and the press talk about white house black market commercial

youtube: “after having seen this ad, i just want to buy all the clothes and start tap dancing. yes, this ad is definitely working!” the huffington post: “so as we were patiently waiting for the oscars red carpet to begin, a flash of fabulous appeared on the screen – white house black market’s new foot-tapping commercial featuring supermodel coco rocha.” youtube: “this is the first ever clothing commercial that actually made me want to go to the store it was promoting. fabulous job” facebook: “love this commercial!!!! i don’t ever like commercials!! this is the greatest, made me wanna get up and dance…” facebook: “i think this is an...

press: ceft and company featured in the international design yearbook

Posted by on Mar 10, 2011 in Nike, Press, Seed | 0 comments

press: ceft and company featured in the international design yearbook

ceft and company’s work for the nike considered campaign as featured in the prestigious international design yearbook. view all work related to this project. ceft and company’s work on logo/website design for seed as featured in the prestigious international design yearbook. ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. the business cards were waterproof stickers in disguise, serving a double purpose. once the information on the card was transferred into ones contacts, the cards took on an afterlife as a sticker displaying the company logo and the company’s website. the circular (seed) motif was used throughout the identity...

press: maria sharapova nike event invitation featured on design and design

Posted by on Jan 14, 2011 in Nike, Press | 0 comments

press: maria sharapova nike event invitation featured on design and design

ceft and company surpassed expectations with the invite for maria sharapova’s dinner announcing her professional relationship with nike. the physical invites were created to ensure they would be noticed, and were hand-delivered to key fashion editors in new york. the purpose was to meet maria sharapova and get to know the two sides of her story, the beautiful stylish maria, and the incredible and competitive tennis star that she is. the unusual invite brought in at least four times as many guests as nike had initially anticipated. the RSVP was so successful, nike extended the engagement to accommodate the interested parties. what’s more, is that the overwhelming success prompted nike to use the...

press: charlie packaging featured in the dieline

Posted by on Dec 13, 2010 in Beauty / Fragrances, Press, Product / Package Design, Revlon | 0 comments

press: charlie packaging featured in the dieline

revlon charlie quotes from the dieline: “the relaunch program encompasses; positioning, exclusive distribution, naming, scent creation, packaging design and a flagship limited edition bottle that will be introduced across a 3 years plan and had begun in 4th quarter of 2013. in it’s phase 1, the packaging of charlie eau de toilettes and body fragrances was completed and the products are planned for distribution in the later half of q1 starting with the uk market…” “charlie was a fire starter. she did things her way. charlie was credited for many firsts, such as: first cosmetics company to feature an african american woman in it’s advertising, and the first fragrance advertising to...

press: WHBM alter ego TV commercial featured in kenton magazine

Posted by on Nov 21, 2010 in Press, Retail, Social Media | 0 comments

press: WHBM alter ego TV commercial featured in kenton magazine

“much like the previous season, the stunning coco rocha will return to be the face of white house black market’s fall 2012 campaign with a series of print and television advertisements. entitled ‘alter ego,’ the new tv spot will feature the supermodel doing more than just striking a fierce pose–instead, she will be tap-dancing a routine specifically created by broadway choreographer, laurin latarro. the campaign was created by new york based agency ceft and company, under the creative direction of ucef hanjani.”  following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises...

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Posted by on Sep 22, 2010 in Digital, Press, Vidflow | 0 comments

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Founded by Nassir Achour and Shire Marius Standnes in 2012, vidFlow has burst on to the Norwegian streaming market with its music video service this month. They’ve combined their love of music videos with an efficient tool designed to allow the consumer to browse through a never ending archive of new and old classics. OFC loves the concept of this brand and we caught up with Nassir to find out more about this emerging startup business. So what’s vidFlow all about? vidFlow is a brand new and free premium music video service, which recently launched on iOS and Android. It is simply about making it easy to once again spend hours watching and discovering music videos. With the time-consuming searching and...

press: nike london 2012 olympics etiquette book featured on style bubble

Posted by on Aug 31, 2010 in Collateral, Luxury, Nike, Press, Social Media | 0 comments

press: nike london 2012 olympics etiquette book featured on style bubble

“…the book is the work of new york-based creative agency ceft and company and was photographed by max farago and for me, is one of the more impressive bits of printed paraphernalia to have come out of all things olympics-related that have started flooding into my snail mail cubby hole. it’s suitably light-hearted and laden with tongue-in-cheek wording still, while i chortle at sentences such as ‘from the stand-up collar to the satin finish, this medal stand look takes a minimalistic approach to elegance….i’ll be witnessing some of those moments as i’ve luckily scored tickets to see all the events including the 100m womens final on 4th august and yes, i am actually...

press: nike metro poster selected in graphis design annual

Posted by on Aug 18, 2010 in Art / Fashion, Nike, Press | 0 comments

press: nike metro poster selected in graphis design annual

nike dance poster design by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. view all work related to this project.

Press: our nars social media contest has a winner

Posted by on Aug 14, 2010 in Beauty / Fragrances, Digital, Luxury, Mobile Apps, NARS Cosmetics, Press, Social Media | 0 comments

Press: our nars social media contest has a winner

“i’m a huge champion of self-expression through makeup; playing with pigments to show the true you is paramount in my book! mega-makeup house NARS cosmetics has this very same philosophy; the company recently concluded the makeup your mind: express yourself game, which invited everyone to recreate makeup looks from makeup artist francois nars’ new beauty tome, makeup your mind: express yourself. the grand-prize winner, kale teeter of panhandle, texas, completed all 12 of the featured looks pulled from the makeup your mind: express yourself book, and received the most votes out of the thousands of participants. his winning look was a recreation of look #3 (shown above), a hazy smoky eye...

press: 5 reasons our nars social media campaign is loved

Posted by on Aug 10, 2010 in Beauty / Fragrances, Digital, Luxury, Mobile Apps, NARS Cosmetics, Press | 0 comments

press: 5 reasons our nars social media campaign is loved

ceft and company’s social media campaign for NARS cosmetics as featured in coco & creme blog. “5 reasons we love: NARS’ new makeup your mind: express yourself site. 1. you will not have to worry about makeup ideas for the rest of 2011. there are twelve looks shown in total which gives you enough makeup ideas for the rest of the year. you can alter them with different lip shades, eye shadows, blushes and so much more. 2. the site shows looks on women of color. whenever I browse magazines or watch beauty tutorials on television, the models are rarely women of color which makes me scared to try it on myself. don’t fret here: nars shows looks on a variety of women from fair-skinned to...

press: target, one of the best spots according to adweek

Posted by on Aug 3, 2010 in Press, Target, TV / Films | 0 comments

press: target, one of the best spots according to adweek

the challenge: more and more consumers choose target for their designer inspired housewares and products. how do we get them back into the target stores for their weekly household purchases? under the creative direction of ucef hanjani, target stores produced over 16 spots, each focusing on a single ordinary product, in this case tide detergent. the challenge was to sell such ordinary products in a target-appropriate stand-out manner. “make tide different, fun and creative” best of luck… “a man unloads empty tide containers from a compact car and places them at precise intervals on the road. next scene: the car, in racing mode, weaves in and out of the plastic bottle, which represent...

press: nike be free featured on trend hunter

Posted by on Jul 18, 2010 in Luxury, Nike, Press | 0 comments

press: nike be free featured on trend hunter

“nike ‘be free’ ad campaign really strikes a chord with its audience”. “spring is a time to take flight and soar away from bad health, idleness, cold weather and more, so the nike be free ad campaign really strikes a cord with its audience. it features suspended sports models as they embrace this time to rejuvenate their bodies with top of the line gear and accessories. photographed by their spring collection, the nike be free ad campaign seems inspired by denis darzacq’s past photo series in which street dancers fake falling. considering that he was one the photographers commissioned for this campaign, i’m not surprised. the campaign was conceived and produced by...

press: our men’s fragrance product design for V&R featured in gallery design annual

Posted by on Jul 7, 2010 in Beauty / Fragrances, Press, Product / Package Design, Viktor & Rolf | 0 comments

press: our men’s fragrance product design for V&R  featured in gallery design annual

viktor & rolf men fragrance product design featured in the ‘world’s best graphics gallery magazine’. view all work related to this...

press: net-a-porter beauty event as featured in fashion bomb daily

Posted by on Jul 6, 2010 in Beauty / Fragrances, Events, Net-a-Porter, Press | 0 comments

press: net-a-porter beauty event as featured in fashion bomb daily

“beauty isn’t really my bag, though i’m starting to dip my toe in it because it’s fun, attainable, and let’s be honest: who doesn’t like to shine? i was invited to net-a-porter’s beauty anniversary yesterday, and in addition to taking snazzy pix like the one below, i was able to find out about a few fabulous products that i’ll have try out soon. i don’t do nearly enough beauty posts, but i might just get it started! these fun pictures are the brainchild of ucef hanjani of ceft and company. he basically created a room where the chair and bags were on the ceiling. we walked in and posed. then the camera flipped us upside down. cool, right?” view all work related to this...

press: krug – unlock your treasures featured on adbrand

Posted by on Jun 21, 2010 in Krug Champagne, Luxury, Press, Wine / Spirits | 0 comments

press: krug – unlock your treasures featured on adbrand

“just a great piece of art direction & copy direction. simple but well executed.” the ultimate celebrity campaign is one that is about the work and achievements that made the person a celebrity, not the mere facade or the physical self. this campaign created by ceft and company portrays each one of these amazing people through their work and passions in life, opening a door to an intimate side of each that only krug has access to. the ambassadors include anjelica houston, graydon carter, david lynch and buzz aldrin. (all ambassadors were selected and contacted through ceft and company and its partners). the krug campaign created by the agency won the prestigious gold award at the world luxury...

press: LVMH awards luxury champagne krug to ceft and company featured on media week

Posted by on Jun 13, 2010 in Krug Champagne, Luxury, Press, Wine / Spirits | 0 comments

press: LVMH awards luxury champagne krug to ceft and company featured on media week

“the LVMH-owned brand has appointed the boutique agency to create a global print advertising campaign, as well as a slew of campaign extensions from content-driven books and publications to cultural experiences in major cities in key markets…. ceft, founded by creative director ucef hanjani, has previously produced campaigns for a number of french clients including lancome and moet & chandon, as well as work for l’oreal’s luxury division, nike, and a number of international fashion magazines, including BIG in the US and numero in...

press: LVMH awards elite champagne krug to ceft and company featured on brand republic

Posted by on Jun 13, 2010 in Krug Champagne, Luxury, Press, Wine / Spirits | 0 comments

press: LVMH awards elite champagne krug to ceft and company featured on brand republic

luxury champagne brand krug appoints new york agency ceft and company to create a global advertising campaign.

press: nike metro posters featured on design and design

Posted by on May 14, 2010 in Nike, Press | 0 comments

press: nike metro posters featured on design and design

top image: “the dance” poster designed by ceft and company featuring photographer ryan mcginley and icelandic artists shoppy a.k.a. hrafnhildur arnardottir. this was one of ryan mcginley’s first commercial projects prior to w magazine editorials and levis campaigns. shoppy created elaborate, bold yet feminine work for nike women’s line. the poster accompanied booklets and other collateral pieces created for the editors and guests. (a little fun trivia on shoppy, she uses that name because somebody once misheard her name as “shoplifter”.) design and design is an online community dedicated to design, operated by other designers. this is what the industry aspires to and considers relevant....

press: lancôme posters featured on design and design

Posted by on May 14, 2010 in Lancome, Press | 0 comments

press: lancôme posters featured on design and design

design and design is an online community dedicated to design, operated by other designers. this is what the industry aspires to and considers relevant. we are pleased to be featured and a part of that community. view all work for lancome.

press: the alternative pick magazine features ceft and company new york

Posted by on Apr 1, 2010 in Press | 0 comments

press: the alternative pick magazine features ceft and company new york

  in today’s fast-paced, time-conscious world, many have forgotten the power of one-on-one client collaboration. when assignments get saturated in committee politics and red tape, an overabundance of uninspiring and mediocre print, broadcast, and electronic communications floods the marketplace. after more than 10 years, ucef hanjani just got tired of the heavy-handed bureaucracy of agency work and sought to build a high-end, luxury-driven creative office that provides a more personal, hands-on approach with clients. by taking a leap of faith, the former creative director moved out of the agency rat race and started his own venture. a small, but very active, new york based firm, entitled ceft and...

press: flow identity development and design featured in pie books

Posted by on Mar 10, 2010 in Flow, Identity / Naming, Press | 0 comments

press: flow identity development and design featured in pie books

tokyo, japan: pie books publishes the work in progress and final results of the flow architec logo and identity design created by ceft and company new york. the book, aptly titled “work in progress: graphics for visual presentation” focuses on inspirational designs from across the world and gives us a glimpse at the inner workings of design and conception. pie books is credited with numerous award winning design books showcasing the international design community and features some of the industry’s elite. ceft and company engaged in logo design and identity for “flow architech”, a new york based company with a focus on architecture and technology. ceft and company designed collateral...

press: good charlotte good morning revival album art featured on design and design

Posted by on Mar 10, 2010 in Press, Sony BMG | 0 comments

press: good charlotte good morning revival album art featured on design and design

pop-punk band good charlotte and sony bmg’s engagement with ceft and company new york as featured on design and design. view all work for sony bmg.

press: adore campaign starring model tanya dziahileva featured on view on fashion

Posted by on Mar 10, 2010 in Adore, Press | 0 comments

press: adore campaign starring model tanya dziahileva featured on view on fashion

“sofia sanchez and mauro mongielo took the photos for this adore ad campaign. the project was done by new york agency ceft and company, with creative direction by ucef hanjani he model is tayna d, from the agency marilyn.“ ceft and company teamed up with japanese fashion brand adore for their spring/summer campaign featuring model of the moment, tanya dziahileva. the soft undertones and pastel colors provided a perfect backdrop for the brand’s new seasonal looks. ceft and company was engaged in the ideation, shooting and art direction of the campaign. view all work related to this...

press: adore spring / summer campaign with model siri tollerod featured on welovead

Posted by on Mar 10, 2010 in Adore, Press | 0 comments

press: adore spring / summer campaign with model siri tollerod featured on welovead

the lovely siri tollerod in ceft and company’s layouts for the spring/summer 2012 campaign for japanese fashion brand, adore. welovead featured the campaign on their site, featuring photography by karen collins and the creative direction of ucef hanjani. view all work for adore.