press

press: pr week united kingdom on krug champagne

Posted by on Feb 1, 2010 in Krug Champagne, Luxury, Press, Wine / Spirits | 0 comments

press: pr week united kingdom on krug champagne

the united kingdom’s pr week covers the awarding of lvmh’s krug champagne to ceft and company and its creative director ucef hanjani.

press: milk x magazine feature ceft and company plus interview with creative director ucef hanjani

Posted by on Jan 2, 2010 in Press | 0 comments

press: milk x magazine feature ceft and company plus interview with creative director ucef hanjani

“what is ceft and company… it’s a question we are still trying to put an answer to. ceft and company is an oddity of sorts. we are not a design studio or an ad agency. the best possible explanations were given to us by our client at dior, which were, “a dream lab” or “creative lab”. no place i know of, can invent/implement a strategy and execute it in a polished manner as we do. it’s the brains behind the beauty that is the ultimate goal. the challenge is to create meaningful design and dialogue which will always be in demand. design and advertising as we have come to know it, is dead. brands are looking for meaningful ideas that can be implemented into marketing and operations...

press: nike be free featured on graphic optimism

Posted by on Dec 19, 2009 in Art / Fashion, Luxury, Nike, Press | 0 comments

press: nike be free featured on graphic optimism

“advertising genius”. “throughout their lives, women are confined within spaces, garments and shoes that restrict the body’s natural movement. for spring/summer, nike has created women’s training apparel and footwear that is lightweight and breathable, with minimal distraction and superior comfort. collectively, they lift women into an elevated state, so they can be free. photography was captured as a collaboration between nike and paris based art photographer denis darzacq, renowned for his work within street photography and fine art. the campaign was developed by ceft and company.” view all work related to this...

press: style.com showcases supreme models NYFW15 kit design by ceft and company

Posted by on Nov 28, 2009 in Art / Fashion, Press, Product / Package Design, Supreme Models | 0 comments

press: style.com showcases supreme models NYFW15 kit design by ceft and company

“believe it, fall fashion week is right around the corner. this time we’re gearing up for the fall season with show packages from some of our favorite modeling agencies stateside. think of these comp cards as a teaser of who to expect to see on the fall runways come february 12. among many fresh faces, supreme’s offering includes catwalk constants like kremi and marique schimmel. under the art direction of ceft and company, the tommy ton-lensed cover captures the recognizable supreme-emblazoned varsity jacket…” view all work related to this...

Press: models.com showcases supreme models NYFW15 kit design by ceft and company

Posted by on Nov 5, 2009 in Art / Fashion, Collateral, Press, Product / Package Design, Supreme Models | 0 comments

Press: models.com showcases supreme models NYFW15 kit design by ceft and company

the show packet for supreme models was designed and produced by ceft and company new york and utilized specialty paper stocks to create the outer shell. the packet tears open on one-end via pre-perforation and die stamps, and reveals a flood of color cards on the inside. the packets were sent to select designers and featured supreme’s most coveted models. cover photo taken by tommy ton. view all work related to this...

press: kmart joe boxer ad makes it to the top 25 ad icons of all time

Posted by on Nov 2, 2009 in Advertising, Press, Retail, TV / Films | 0 comments

press: kmart joe boxer ad makes it to the top 25 ad icons of all time

money and finance names its top 25 advertising icons of all time sitting next to iconic campaign characters such as the maytag repairman, wrigley’s doublemint gum twins, and the marlboro man is the kmart joe boxer man. the spot was art directed by none other than ceft and company co-founder, ucef hanjani in 2002 while at chiat day agency new york. vaughn lowery’s famous “boxer boogie” dance helped make joe boxer one of kmart’s most successful brand launches. by 2003, he was featured on aol finance’s top 25 ad icons of all-time. view all work related to this...

press: nike warriors results

Posted by on Oct 6, 2009 in Nike, Press, TV / Films | 0 comments

press: nike warriors results

an edited clip of some of the coverage and news on the nike warriors effort. the above mask was created by ceft and company as a PR tool for nike during the launch of nike’s warrior campaign. one hundred masks were produced, complete with custom steel cases containing one of the one hundred numbered masks, a sample of the pro performance apparel, detailed information about the campaign and product as well as a custom kit created for the launch of the warriors campaign. the curious mask was featured in numerous press publications as well as on various news stations such as ESPN, FOX, CBS and MTV. the mask was even worn by a news announcer during a primetime broadcast, giving a new, tough disposition to...

press: supreme kits featured on models.com

Posted by on Sep 11, 2009 in Collateral, Luxury, Press, Product / Package Design, Supreme Models | 0 comments

press: supreme kits featured on models.com

“looks exactly like the kind of breakthrough talent new york will subscribe to heavily. congratulations are in order to ceft and company new york, the house behind the package’s creative direction. they have managed to align supreme’s accessible new taste point in girls with an elegant presentation that embosses the agency’s name in silver on white card stock.” featured in “of the minute” on models.com, ceft and company’s revamping of the supreme models kit was given out to prospective clients. the campaign features an emphasis on a simple “thank you”, in addition to being environmentally conscious. ceft and company collaborated with supreme model management in...

press: nike london 2012 olympics etiquette book featured on the luxury hub

Posted by on Aug 20, 2009 in Collateral, Luxury, Nike, Press | 0 comments

press: nike london 2012 olympics etiquette book featured on the luxury hub

“ceft & company, a creative agency collaborated with nike recently to launch a hardbound book which is inspired by the 1950’s etiquette book. the models hannah holman and yuri pleskun are featured and their color photographs are captured by max farago with the help of creative director ucef hanjani. the book offers some style tips and etiquette to the olympic athletes of the US. the book is just launched exclusively for the athletes attending the 2012 olympics and the press focusing on proper conduct… …the impressive etiquette book illustrates how to wear iconic attires, the way of rolling sleeves of a blazer or tying nike scarf or on the nike trainer knotting your laces etc., which...

press: nike london 2012 olympics etiquette book featured on just luxe

Posted by on Aug 20, 2009 in Collateral, Luxury, Nike, Press | 0 comments

press: nike london 2012 olympics etiquette book featured on just luxe

“…nike has created their own book of proper behavior and is giving them exclusively to attending olympic athletes and press…. in collaboration with creative agency ceft and company, nike is taking some inspiration from those days, creating a tongue-in-cheek london 2012 olympics etiquette book. instead of teaching how to walk with a book on your head, it offers playful (albeit a tad mocking) lessons on knotting the shoelaces on your nike trainer and how to properly roll up the sleeves on your blazer…. while the book is basically a nike catalogue, at least they’ve come up with an angle that isn’t worked often…. yuri pleskun and hannah holman are amongst the models used and the...

press: refinery29 features our nars social media campaign

Posted by on Aug 10, 2009 in Beauty / Fragrances, Digital, Luxury, Mobile Apps, NARS Cosmetics, Press | 0 comments

press: refinery29 features our nars social media campaign

“there’s all this hubbub about the new NARS book and its interactive website makeup your mind. the very cool creative team at ceft and company did the design and production. and sure, we love that everyone can get in on trying out the looks françois nars created for the just-released how-to tome, makeup your mind: express yourself, but what we’re really psyched about is the book’s before and after shots and easy photo tutorials. from everyday looks to makeup experimentation and mastery, nars’ latest call-to-diy-arms unveils looks that we totally dig using real people of all ages, not professional models. and, in an exclusive partnership with nordstrom, NARS created makeup...

press: gatorade g series pro event as featured on jsd

Posted by on Aug 3, 2009 in PepsiCo / GSP, Press | 0 comments

press: gatorade g series pro event as featured on jsd

“elite athletes eli manning and ladainian tomlinson joined top media and celebrities like p. diddy in new york city at an exclusive gatorade’s g series pro event. the event, conceived and produced by ceft and company new york, transformed a high-end Soho loft to dramatically communicate the premium quality of the new product line and capture the mindset of a pro athlete who thinks about sports performance 24/7. the party started rocking early with more than 100 guests including new york Jet players d’brickashaw ferguson, and jericho cotchery. for the past 15 years g series pro products have only been available to college and pro athletes until now as we offer them through our partnership with GNC...

press: ucef hanjani featured on generic surplus style profile

Posted by on Jul 29, 2009 in Press | 0 comments

press: ucef hanjani featured on generic surplus style profile

Name: ucef hanjani Age: old enough Title/Job: founder and creative director at ceft and company new york Describe your style in five words: erik satie meets sergio leone What are you currently wearing? white jeans by marc jacobs, my old white cotton button down shirt by helmut lang, no socks, my white generic man naval shoes, white leather and bamboo whip from kiki de montparnasse Any fashion tips for this season? avoid the system Name one person, living or dead, whose style inspires you: living: jarvis cocker dead: my grandfather What are you into now? music: lee hazelwood, lars and the hands of light, syd barrett, gonzales film: documentaries seems to be all i watch these days food: still japanese, but...

press: nylon denim event starring olivia wilde featured on guest of a guest

Posted by on Jul 7, 2009 in Events, Nylon Magazine, Press | 0 comments

press: nylon denim event starring olivia wilde featured on guest of a guest

“chris pine, samantha ronson, nicky hilton and more join hosts olivia wilde and marvin scott jarrett at skybar to celebrate nylon’s august denim issue. where: skybar
 who was there: olivia wilde, nicky hilton, paris hilton, samantha ronson, chris pine, patricia arquette, jeremy scott, allison melnick, patrick fugit, amanda luttrell garrigus, dani stahl, stephen bishop, tyler blackburn rob mayes, marvin scott jarrett, jaclyn jarrett, josh henderson, gillian zinser, george kotsiopoulos, liam mcintyre, dawn olveri, brea grant.
 other details: in honor of the august denim issue, nylon teamed up with volcom to throw one of their many issue parties hosted by cover girl olivia wilde. a young mix of...

press: charlie new packaging as featured on carton magazine

Posted by on Jul 7, 2009 in Beauty / Fragrances, Press, Product / Package Design, Revlon | 0 comments

press: charlie new packaging as featured on carton magazine

“toute première fragrance lancée mondialement par revlon en 1975, l’historique charlie s’offre une nouvelle jeunesse orchestrée par l’agence new-yorkaise ceft and company. ce parfum revlon vous dit forcément quelque chose ! affublé d’un prénom féminin, ce floral sensuel (mêlant vanille, santal, mousse de chêne, oeillet, jacinthe ou encore pêche) est le symbole même de toute une génération. charlie finalement, c’est cette femme active américaine : une business woman toujours nickel, le brushing impeccable et les mains for ever glissées dans les poches de son pantalon. une vraie petite révolution dans le monde de la publicité. plus fort encore : la marque peut se vanter...

press: new packaging for the revlon charlie fragrances revives a classic featured in trendhunter

Posted by on Jul 6, 2009 in Press, Product / Package Design, Revlon | 0 comments

press: new packaging for the revlon charlie fragrances revives a classic featured in trendhunter

“in preparation for the relaunch of the revlon “charlie” perfume, the ‘ceft and company new york’ creative agency was put to the task of rebranding revlon’s iconic fragrance with fresh packaging. when it first came out, the charlie brand was a frontrunner in fragrance. the cosmetics company is linked to many firsts in marketing, including being the first to feature an african american woman, as well as the first to depict a woman wearing pants. although the popularity of charlie has dwindled since it first came out, the brand’s spirit is still as strong as ever. in its refreshed packaging, the charlie fragrances are represented as colorful essences in colors like...

press: big magazine in the weekend edition

Posted by on Jun 13, 2009 in Big Magazine, Editorial / Art Direction, Press | 0 comments

press: big magazine in the weekend edition

ceft and company was commissioned to create an entire issue of big magazine, the prestigious art & design and fashion magazine that collaborates with the best creative talent globally. previous issues were designed by creative giants such as, peter saville, marc atlan, david carson, doug lloyd (lloyd and co), swillingham & spalding. “‘BIG’ is the hippest art/fashion/photography book disguised as a magazine to date. published six times a year, each issue of ‘BIG’ is devoted to a different subject matter — meticulously dissected with photos, stories, theory, and fashion.” view all work related to this...

press: hennessy campaign – the fastest selling cognac

Posted by on Jun 8, 2009 in Hennessy Cognac, Press, Strategy / Positioning, Wine / Spirits | 0 comments

press: hennessy campaign – the fastest selling cognac

“hanjani says that hiring luchford who shot the legendary prada campaign was essential to getting what was needed. ‘when we first proposed luchford there were some reservation about the moodiness of his early work’ he continues ‘but luckily we had smart clients who saw the advantages.’ hennessy is now the fastest-selling cognac, often transcending other conventional liquors used in the past by hipsters.” positioning hennessy as a mixed spirit was its selling genius, later trailed by all other cognacs. this all originated with the hennessy positioning and advertising campaign. article by lisa lombardi of pdn (photo district news) on the hennessy campaign creatively...

news: SF AIDS foundation campaign a success

Posted by on Jun 3, 2009 in Press, SF AIDS Foundation | 0 comments

news: SF AIDS foundation campaign a success

OBIE best of show. 4 WADC awards for single ads as well as the campaign. the campaign was a success in more than the expected manner. most importantly to us, the communication, targeted at a very difficult and particular audience, worked, driving traffic and forcing the SF aids foundation to accommodate the unexpected requests for assistance on their help-line as well as at their shelters. …this was rewarding for us, knowing how much time everyone had invested on research, on site volunteering as well as, of course, the creation of the work itself.  yet more unexpected for us, it also caught the eyes of an audience which we did not target at all… the advertising community, making...

press: ADWEEK covers the NXCH campaign

Posted by on Jun 2, 2009 in Press, SF AIDS Foundation | 0 comments

press: ADWEEK covers the NXCH campaign

streetsign by sandy brown published in adweek discusses the NXCH program. view all work related to this project.

press: nike considered featured on trashbag aesthetics

Posted by on Mar 7, 2009 in Nike, Press | 0 comments

press: nike considered featured on trashbag aesthetics

“on tuesday nike unveiled new plans to help mother earth. nike’s new nike considered design plan is to have all apparel, footwear, and sports equipment meet environmentally friendly standards for all footwear come 2011. the same goes for nike apparel by the year 2015, along with equipment by 2020. nike’s agenda is to cut waste of their global footwear supply by 17% and raise the use of environmentally preferred materials by 20%. nike’s mark parker reports to WWD: ‘i see potential for us to be a game changer….this is good for our shareholders, our consumers, and ultimately, our planet.'” the blog trashbag aesthetics reports on the nike considered campaign and its...

press: nike considered featured on treehugger

Posted by on Mar 7, 2009 in Nike, Press | 0 comments

press: nike considered featured on treehugger

“…because of its size and influence, any change that nike makes has enormous leverage in the rest of the marketplace. they set the standard that others follow….and implementing considered design into all their footwear, as is projected…will substantially reduce the volume of toxic solvent adhesives that factory workers and waterways have to cope with. nike has also, inadvertently seeded some deeply green companies….not to mention that bill bowerman, co-founder of nike, helped the world’s first environmental footwear company, deja shoe, get up and running.” the nike considered campaign is featured on treehugger.com, an environmentally conscious website. the campaign is called a...

press: the daily green on nike considered

Posted by on Mar 5, 2009 in Nike, Press, Retail | 0 comments

press: the daily green on nike considered

“…part of the process has been developing the in-house considered design index, which vogel said was organized around the principals of selecting ‘environmentally preferred materials,” receding waste, using less-toxic solvents and spurring innovation. in a theme that has been echoed by many businesses who have sampled going green, vogel said once you start on the sustainable path you discover how infectious it is, and want to keep learning more and becoming even more eco-friendly.” the daily green, “a consumer’s guide to the green revolution” writes up the nike considered campaign, determining whether or not the tremendous entity that is nike is truly dedicated...

press: nike considered unveiling new products

Posted by on Mar 4, 2009 in Events, Nike, Press | 0 comments

press: nike considered unveiling new products

“nike inc unveiled a line of more eco-friendly products on tuesday which aim to use more sustainable, recyclable materials that should also translate into better profit margins for the future. that strategy will help the world’s largest maker of athletic shoes and apparel keep its stride as consumers worldwide cut back on spending on worries about a deepening financial crisis, its top executive told reuters.” nike considered unveils their new campaign featured in stv online discussing their usage of recyclable materials and environmentally friendly products. the creative design for the project and the launch event was executed by ceft and company new york. the event’s interior,...