press

press: nike considered in freshness mag

Posted by on Mar 3, 2009 in Events, Nike, Press, Retail | 0 comments

press: nike considered in freshness mag

“whether it be in the political arena, business circle, or social gathering, the current hot topic is to think green and how to implement these green ideas into our daily lives. so to reaffirm their commitment to the sustainability initiative, nike today debuted the company’s next major step in its evolution with nike considered design – an ambitious expansion based on the principles behind its already popular nike considered product line.” ceft and company was assigned the design production and location sourcing of the nike considered event in nyc. the event was to focus on the environmental leadership programs at nike and the future plans for greener production. the 57th floor...

press: aiga features target television ad

Posted by on Jan 27, 2009 in Press, Target, TV / Films | 0 comments

press: aiga features target television ad

target’s quaint television ad, creatively directed by ucef hanjani receives an AIGA award and is documented on their site. view all work related to this project.

press: c’est du propre target e-tapes

Posted by on Jan 27, 2009 in Advertising, Press, Target, TV / Films | 0 comments

press: c’est du propre target e-tapes

while creative director at KBP, ucef hanjani (current creative director at ceft and company) concocted these beautiful and inventive campaigns for target. view all work related to this project.

press: netcenter portals in creative review

Posted by on Jan 24, 2009 in Digital, Press, TV / Films | 0 comments

press: netcenter portals in creative review

ucef hanjani enlists big tv, british directors andy delaney and monty whitebloom to create the campaign for netscape and its portal site, netcenter.

press: joe boxer featured on slate.com

Posted by on Jan 3, 2009 in Advertising, Press, Retail, TV / Films | 0 comments

press: joe boxer featured on slate.com

slate.com’s feature article on the joe boxer for kmart commercial featuring dancing vaughn lowery that was art directed by ucef hanjani. view all work related to this project.

press: joe boxer for kmart featured in adweek

Posted by on Jan 2, 2009 in Press, Retail, TV / Films | 0 comments

press: joe boxer for kmart featured in adweek

adweek names kmarts joe boxer TV advertisement as one of the best spots. “under the art direction of ucef hanjani, kmart’s “vaughn” spot was featured in adweek. wearing only underwear, vaughn lowery garnered some serious publicity with his chippendales act. still, his joie de vivre rubs off. why is this man so happy? because kmart now carries joe boxer clothing. ” –adweek. view all work related to this...

press: nike warrior mask featured in innovative promotions that work

Posted by on Sep 27, 2008 in Nike, Press | 0 comments

press: nike warrior mask featured in innovative promotions that work

“think about what makes you pick up something and open it. the draw is obscurity and mystery, where you become curious and want to discover what’s inside.” – ucef hanjani, ceft & company. objective- ceft & company was asked to develop an eye-catching press kit for a new line of apparel called Nike Pro Performance, gear that professional athletes wear under their suits to keep cool and dry. The kit had to work in tandem with the warrior theme developed for the campaign’s broadcast communications. audience- the press kit was hand-delivered to the general media to create awareness of the new line of apparel. a total of 100 kits were created, each individually...

press: nike be free featured my modern met

Posted by on Jul 19, 2008 in Art / Fashion, Luxury, Nike, Press | 0 comments

press: nike be free featured my modern met

“there is theme of ease and freedom”. “let’s get light on our feet! for their spring/summer collection, nike released a new ad campaign be free by paris-based art photographer denis darzacq and director barnaby roper that shows how women’s training apparel and footwear can be lightweight, breathable, and comfortable. the photos show women floating through the air, free from their confined spaces that athletic garments and shoes typically place them in. in their words, nike’s wants to “lift women into an elevated state, so they can be free.” there is a theme of ease and freedom, one that is portrayed through levitation, much like the natsumi hayashi or the girl...

press: nike be free featured in carne mag

Posted by on Jul 12, 2008 in Art / Fashion, Nike, Press | 0 comments

press: nike be free featured in carne mag

ceft and company engaged with paris-based art photographer denis darzacq and director barnaby roper for the nike be free ad campaign. featured here in carne mag, an independent digital magazine that promotes a very select group of creatives from an array of disciplines. carne mag is global, hailing from both the united states and argentina. view all work related to this project.

press: nike be free featured in designcollector

Posted by on Jul 12, 2008 in Digital, Editorial / Art Direction, Mobile Apps, Nike, Press | 0 comments

press: nike be free featured in designcollector

ceft and company’s nike be free campaign with art photographer denis darzacq and photographer/director barnaby roper landed in blogs around the world. it is featured here, in designcollector, an exclusive website providing a visual overdose of creativity to their international readers. view all work related to this...

PRESS: SEED IDENTITY SELECTED IN GRAPHIS DESIGN ANNUAL

Posted by on Jun 18, 2008 in Press | 0 comments

PRESS: SEED IDENTITY SELECTED IN GRAPHIS DESIGN ANNUAL

seed identity designed by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. view all work related to this project.

press: interview with ucef hanjani for shoot magazine

Posted by on Apr 11, 2008 in Press | 0 comments

press: interview with ucef hanjani for shoot magazine

“having worked as a creative director on various accounts, it was quite refreshing to head off and start our own small creative office and work on our first tv shoot the way we always wanted it to be done, but never believed possible. in our first year, we landed our first tv campaign. the project came to us directly from japan, of all places, but it was a welcome adventure. our first meeting seemed like lost in translation, when we found our group smaller than we imagined, in a large conference room at the drake hotel surrounded by japanese executives and their many translators. after our presentation and a few weeks of waiting, the work began. we immediately sensed a difference. the core team was a...

press: nike be free featured on fubiz

Posted by on Jul 12, 2007 in Art / Fashion, Luxury, Nike, Press | 0 comments

press: nike be free featured on fubiz

nike’s ‘be free’ campaign by ceft and company new york, highlighted the work of art photographer denis darzacq and director barnaby roper. featured above on the multinational, paris-based website, ‘fubiz’ and a multitude of other websites, the campaign helped nike spread the work about their latest innovations, across the globe. ‘fubiz’ boasts a large fan base, and focuses on inspirational and original pieces of work relating to culture and design. view all work related to this...

press: nike be free featured in feel desain

Posted by on Jul 12, 2007 in Art / Fashion, Luxury, Nike, Press | 0 comments

press: nike be free featured in feel desain

hailing the campaign as “incredible,” international blog ‘feel desain’ featured ceft and company’s nike be free campaign on their site with the utmost praise. working with art photographer denis darzacq and director barnaby roper, the agency achieved a new level of artistic heights for the global giant, nike. ‘feel desain’ is an online magazine featuring a diverse fan base. they partnered with top italian newspaper la stampa in 2010, to further expand their creative space. view all work related to this...

press: creative review future stars of fashion with lee swillingham

Posted by on Jan 11, 2007 in Editorial / Art Direction, Press | 0 comments

press: creative review future stars of fashion with lee swillingham

karen collins featured in creative review for her beautiful work with soma magazine. an interesting article featuring the photographer’s inspirations and otherwise. view all work for karen collins.

press: picture magazine feature on creative director ucef hanjani

Posted by on Jan 10, 2007 in Editorial / Art Direction, Press | 0 comments

press: picture magazine feature on creative director ucef hanjani

picture magazine’s editorial on ucef hanjani and his immaculate contributions to soma magazine while working as their creative director. view all work for editorial / art direction.

press: bruno magli’s premier fashion film 603 featured on smile

Posted by on May 14, 2003 in Bruno Magli, Press | 0 comments

press: bruno magli’s premier fashion film 603 featured on smile

“…our involvement was really quite nominal and karen and max kibardin (bruno magli) really take the credit. we simply advised on the idea stages and assisted in the post with edit, music and titling… karen’s work on this film to me is elegant, intriguing and sensual… i understand that much of luxury has been pushed into mass consumption and attainability, but this film for bruno magli it is really about desire and the unattainable, which is the core attribute of true luxury” –ucef hanjani. bruno magli’s premier short film, 603 as featured on smile. the blog gave the film an entire page dedication, featuring beautiful stills that are pieces to the enigmatic puzzle. directed by karen...

press: bruno magli’s premier fashion film 603 featured in the quiet front

Posted by on May 14, 2003 in Bruno Magli, Press, TV / Films | 0 comments

press: bruno magli’s premier fashion film 603 featured in the quiet front

“i’m breaking my own rules here; i don’t accept any form of paid sponsorship or advertising on TQF so supporting another site’s sponsor seems real strange.” “i’m a fan of karen collins, and it’s nice to see her stepping up into short film.” bruno magli’s premier short film, 603 as featured on the quiet front. the cultural blog does not accept any form of paid sponsorship and has never posted a sponsored film, however, the blog breaks its own rules for this engaging piece of communication by director karen collins. featuring models heidi mount and matt clunan, the short was a catalyst for bruno magli, introducing their new identity as a brand. ceft...

press: bruno magli’s premier fashion film 603 featured on fashion copious

Posted by on Jan 14, 2003 in Bruno Magli, Press | 0 comments

press: bruno magli’s premier fashion film 603 featured on fashion copious

“…our involvement was really quite nominal and karen and max kibardin (bruno magli) really take the credit. we simply advised on the idea stages and assisted in the post with edit, music and titling… karen’s work on this film to me is elegant, intriguing and sensual… i understand that much of luxury has been pushed into mass consumption and attainability, but this film for bruno magli it is really about desire and the unattainable, which is the core attribute of true luxury” –ucef hanjani. 603 premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins....