advertising: seagram’s 7 campaign “not that complicated”

the “not that complicated” campaign line for seagram’s 7 was a nod to the unpretentious whiskey-drinker who prefers the simpler and not so complicated things in life. the campaign shows a series of images shot by a variety of photographers with obscure and hard to define imagery. complicated, unlike the seagrams american whiskey that is inclusive and straightforward. view all work related to this project.