tv/films: joe boxer dancer tv commercial

k-mart-joe-boxer-tv-commercial-top-25-ad-icons-of-all-time

under the art direction of ucef hanjani, this memorable joe boxer commercial¬†for kmart was named one of adweek’s best spots. featuring actor vaughn lowery, the idea was that his happiness and dance moves come from the sheer joy of the joe boxer line being carried at kmart. view all work related to this project.