film: whbm alter ego tv commercial featuring coco rocha vs. coco rocha

following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience with coco’s twin who battles her in the ultimate “dance-off”. the spot directed by matt bieler in collaboration with johan renck will launch on national TV beginning september 10. the series of the “workkit” commercials ends with the third spot “the heart of workwear” directed by ellen von unwerth with a message that suggests: workwear can be dull but it doesn’t have to be. view all work related to this project.