here is a glimpse into the inner workings of our agency. we aim to create a comfortable atmosphere where the talent, our clients, and the agency can work freely and creatively in order to achieve the best results from every production and project. we believe when the process is a pleasurable experience, that feeling is inherently passed on to the final product and ultimately to the end-recipient, the consumers.
below you will find a more detailed documentation of the agency on-set, plus interviews with our founder and creative director, ucef hanjani. there is also interviews with such amazing talents as director johan renck, model coco rocha, actress angelica huston and director david lynch. they discuss how we approach our projects, the thinking that goes into it, and how these amazing talents contribute to our collaborative work. we encourage you to take a moment, and view some of the clips we have gathered for you below.
KRUG CHAMPAGNE: BEHIND THE SCENES “CABINET DE CURIOSITÉS” CELEBRITY PRINT CAMPAIGN
the le cabinet de curiosités short film includes interviews with director david lynch, editor-in-chief graydon carter, actress anjelica huston, astronaut buzz aldrin and pritzker prize winning architect jean nouvel. the film was created as part of the LVMH’s krug champagne communication effort, and intended for use outside of france in various channels such as the “le cabinet” website (also designed by ceft and company). the microsite featured an exclusive community section, intended to create discussion and dialogue between connoisseurs and krug lovers worldwide. filmed in new york with french photographer thomas lagrange and produced by ceft and company. view all work related to this project.
WHBM: BEHIND THE SCENES “MUSICAL ODYSSEY” TELEVISION COMMERCIAL WITH COCO ROCHA
behind the scenes video for the white house black market TV commercial featuring interviews with model coco rocha, director johan renck, creative director ucef hanjani and WHBM SVP sandra ranke. view all work related to this project.
NIKE: BEHIND THE SCENES “BE FREE” PRINT CAMPAIGN
behind the scenes look at ceft and company’s nike be free still shoot with photographer denis darzacq and creative director ucef hanjani. view all work related to this project.
DONALD PLINER FOOTWEAR: BEHIND THE SCENES “THE ART OF FUN” PRINT CAMPAIGN
playful shoes, made in italy, by an eccentric designer who catered to rock-stars and celebrities who wanted to stand out. donald pliner’s ‘art of fun’ campaign aimed to show the playfulness and the artful aspects of the brands DNA. view all work related to this client.
WHBM: BEHIND THE SCENES “THE HEART OF WORKWEAR” TELEVISION COMMERCIAL WITH COCO ROCHA
“in our spot we wanted coco rocha to bring a sense of vibrance and freshness to her otherwise static, robotic work environment, and she did that in folds.…” – ucef hanjani, creative dir. ceft and company. view all work related to this project.
ADORE: BEHIND THE SCENES PRINT AND OUTDOOR CAMPAIGN WITH MODEL JOSEPHINE SKRIVER
a behind the scenes look at ceft and company’s shoot for adore with danish model josephine skriver, photographer lachlan bailey and creative director ucef hanjani. view all work related to this project.
NIKE: BEHIND THE SCENES “BE FREE” MOTION CAMPAIGN
behind the scenes look at ceft and company’s nike be free film shoot with director barnaby roper and creative director ucef hanjani. view all work related to this project.