LOGO/IDENTITY: Donald Pliner

original donald pliner logo

ceft and company was given the task of redesigning the donald pliner identity. the original logo was suitable, however it had certain issues that needed to be addressed…

ceft and company’s new logo for donald pliner

after several ederations, a clean, modern logo was chosen.

old and new shown side by side.

final logo design by ceft and company.

on packaging: the new donald pliner logo applied to the shoe box.

brand colors range from beige and burgundy to metallic silver.

primary and secondary brand fonts.

the new donald pliner logo embossed. view all work related to this project.