ceft and company collaborated with fashion retailer white house black market for a span of approximately 14 months, producing three television spots. the spots proved to be successful for the company, boosting traffic to their stores and creating brand recognition in the industry. the company’s stock skyrocketed within 12 months of partnership, and while not […]
Art / Fashion: Archive
strategy/positioning: house of waris – jewelry collection
house of waris consults with ceft and company for the launch of its exclusive jewelry collection. house of waris, was founded by waris ahluwalia (widely known for his co-star role in wes anderson‘s “the darjeeling limited“). the collection is strongly influenced by the romance and history of ancient kingdoms coveted by fashion icons and sold […]
BTS: adore behind the scenes with photographer karen collins featuring anais pouliot
on location with model anais pouliot and photographer karen collins. view all work related to this project.
advertising: adore campaign featuring anais pouliot photographed at the st. regis hotel
model anais pouliot for adore – the campaign was photographed at the st. regis hotel in new york, outdoor and print advertising campaign the campaign was photographed by karen collins in new york. view all work related to this project.
editorial: headbangers – christian dior
headbanger fashion editorial story with photographer alex freund, featuring; christian dior, chanel, wolford, jil sander, alexander mcqueen, and sonia rykiel. view all work for editorial / art direction.
bts: nike SB lookbook with Terry Richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
strategy/positioning: rebranding for revlon’s charlie fragrances
ceft and company begins work on revlon’s historic brand “charlie”, in an effort to revive the iconic line that introduced charlie’s angel shelley hack, and the embodiment of a modern woman in their 1970’s advertisements. the project will engage the new york agency in market assessment and repositioning along with product redesign, scent creation, distribution […]
press: creative director ucef hanjani at refinery 29
“currently, i’m obsessed with my (twins) little tullia and vera, mastering erik satie’s trois gymnopédies on my acoustic before i turn 90, receiving my wenge-wood knives order from dean & deluca catalog, my new nike air force ones, my newly rediscovered violent femmes album…” – refinery 29
product/package design: comme des garcons perfume for the synthetic series
“…to design for any brand, one should first and foremost understand and know the brand intimately.” – ucef hanjani ceft and company creative director. rei kawakubo and her company, commes des garçon, have fiercely challenged convention at every turn. their “products” bear almost no relation to those of other designers, and are almost never influenced […]
collateral: nike metro featuring the works of ryan mcginley and hrafnhildur arnardottir
nike art collaboration with photographer ryan mcginley and icelandic artist shoppy a.k.a. hrafnhildur arnardottir during new york fashion week. poster image by artists/photographer: ryan mcginley this was one of ryan mcginley’s first commercial projects prior to w magazine editorials and levis campaigns. icelandic artist shoppy a.k.a. hrafnhildur arnardottir created elaborate, bold yet feminine work for […]
editorial: sleek magazine
cover for sleek magazine. ceft and company’s creative director, ucef hanjani, art directed this editorial for sleek magazine. the concept behind this editorial is private versus public, what goes on in the head and what comes out. photographed by karen collins, art direction by ucef hanjani. view all work for karen collins.
collateral: WARDEMENTS deck of cards
designed and produced by ceft and company, the wardements spring / summer collection lookbook was presented as a deck of oversized cards (4″ x 6″). the wardements premier collection received numerous accolades from the fashion press across the globe, from vogue italia to french vogue and vogue.com… the collection will be presented in milan this year […]