all cards, carefully hand-wrapped in a white soft ribbon, prepare the expectation of the one who discloses it. excerpts from models.com – of the minute: “the new team at supreme was handed, earlier this year an abrupt and challenging task, which was to re-imagine one of the most extremely creative brands in modeling. their response […]
Art / Fashion: Archive
product/package design: moda operandi
ribbon and drawer shoe box magnetic base makes the boxes stackable and stable shopping bags. jewelry or accessory box. jewelry bag. luxury wooden hangers. logo and identity design. (view entire identity work here) logo-marked monogrammed packing tissue. fabric garment bags with monogram and leather zipper accent tabs. boxes and packaging design. press kit and […]
branding: ASA north architects identity development and design
identity design and application to company vehicle, letterhead envelope and business card abort mission button randomizer membrane button design the website was designed according to the personality of the company and its willingness and desire to stand apart. you can see it in the link here. view all work for asa north.
product/package design: richemont – ralph lauren launch luxury watch collection
the ralph lauren watch and jewelry company announces the launch of its first collection of timepieces to be unveiled in january at the salon international de la haute horlogerie (SIHH) watch fair in geneva, switzerland. ceft and company is honored to be one of the only external agencies to work with ralph lauren in such […]
advertising: adore beauty campaign
the beauty campaign proposal for a current fashion client aimed at expanding the brand’s ready-to-wear fashion line. the campaign focuses on single and double page advertising inserts, using the ready-to-wear collection’s color palettes and design translated into make-up. view all work for adore.
fashion: ceft x wardements V-3d beanie at the v magazine pop-up event
wardements pop-up shop by V magazine presented by inez and vinoodh during new york fashion week friends, georgia fowler and alexandra agoston “see the world through wards eyes” the limited production ceft x wardements V-3d beanie along with wardements deck of playing cards designed by ceft and company exclusively for the event were on hand […]
strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. an “a-to-z” brand stewardship is key in any revamping. plans for a limited-edition perfume launch are essential in recapturing the lead perfume position charlie once had. while charlie lost ground in the past […]
content: nike SB content creation and photo shoot
the nike content creation and photoshoot was art directed and produced by ceft and company for nike. the agency collaborates with the top talents in NY and worldwide to bring the most relevant material to every brand. view all work related to this project.
collateral: daruni book design and production for artist hadi tabatabai
cover and back of book design for hadi tabatabai’s limited edition book. 750 copies, hand numbered, with the first 50 signed by the artist himself. floor piece #5 – wood, thread, acrylic paint and plywood (3x). floor piece #3 – wood, thread and plywood (3x). wood and thread #2 – wood and thread on plywood. […]
collateral: nike joga bonito with photographer mark borthwick in play beautiful
the words “joga bonito” translate roughly into the “beautiful game” and it was first uttered by none other than brazilian legendary footballer pelé. with world cup approaching, nike commissioned ceft and company for the creation of this booklet, showcasing street players from around the world, often sporting their own nike apparel augmented with nike’s latest […]
product/package design: Viktor & Rolf
the additional color ranges were intended for potential “versioning” to follow the launch these are the agencies product and packaging design proposals for viktor & rolf fragrances, through l’oreal’s luxury division. the heavy resin molded outer shell was designed to resemble the classic tile works associated to historic baths, and allow the piece to blend […]
product/package design: fragrance prototype 4
the bottle is made of synthetic opaque dorian, with a machined wooden lid and a snap-lock mechanism. the actuator consists of a dual nozzle, allowing two different doses of fragrance at the push of a button. the actuator dips into the fragrance via two flexible plastic micro tubes at the left side of the vessel containing […]
advertising: more “never underdressed” london underground digital advertising
moving pictures: digital advertising – outdoor screens and on social media digital outdoor adverting: london tube station and new york subway director/photographer karen collins collaborates with ceft and company on the conception and production of the ethereal series, never underdressed. set in a red room and featuring model cris herrmann (celine, vivienne […]
collateral: good charlotte album cover sony BMG
american pop-punk band good charlotte’s engagement with ceft and company new york and their pursuit of completing the perfect album cover for “good morning revival ” for sony BMG.
Protected: advertising: dom perignon campaign proposal
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digital: nars cosmetics “makeup your mind” ipad optimized website
while not an ipad app, the NARS website (www.makeupyourmind.com) coding was done in a manner which allowed users to interact, view, vote and comment on the site using an ipad or smart device. the website, designed and produced by ceft and company new york, was the answer to NARS’s desire to broaden its audience and create […]
case study: white house black market coco rocha tap dance commercial
ceft and company collaborated with fashion retailer white house black market for a span of approximately 14 months, producing three television spots. the spots proved to be successful for the company, boosting traffic to their stores and creating brand recognition in the industry. the company’s stock skyrocketed within 12 months of partnership, and while not […]
strategy/positioning: house of waris – jewelry collection
house of waris consults with ceft and company for the launch of its exclusive jewelry collection. house of waris, was founded by waris ahluwalia (widely known for his co-star role in wes anderson‘s “the darjeeling limited“). the collection is strongly influenced by the romance and history of ancient kingdoms coveted by fashion icons and sold […]
BTS: adore behind the scenes with photographer karen collins featuring anais pouliot
on location with model anais pouliot and photographer karen collins. view all work related to this project.
advertising: adore campaign featuring anais pouliot photographed at the st. regis hotel
model anais pouliot for adore – the campaign was photographed at the st. regis hotel in new york, outdoor and print advertising campaign the campaign was photographed by karen collins in new york. view all work related to this project.
editorial: hong kong actress maggie cheung photographed at hotel regina in paris
the beautiful actress who eventually married french director olivier assayas and acted in wong kar-wai’s most iconic films such as days of being wild, in the mood for love, and as tears go by was selected by creative director ucef hanjani for a featured cover story in this editorial design project. the actress was interviewed […]
bts: nike SB lookbook with Terry Richardson
the nike lookbook was art directed and produced by ceft and company for nike. the agency contacted terry richardson making this terry’s first collaboration with nike in a series of projects that followed. view all work related to this project.
strategy/positioning: rebranding for revlon’s charlie fragrances
ceft and company begins work on revlon’s historic brand “charlie”, in an effort to revive the iconic line that introduced charlie’s angel shelley hack, and the embodiment of a modern woman in their 1970’s advertisements. the project will engage the new york agency in market assessment and repositioning along with product redesign, scent creation, distribution […]
press: creative director ucef hanjani at refinery 29
“refinery 29 magazines section “people and style” features ceft and company’s co founder and creative directer ucef hanjani along with other creative individuals like musician feist and model irina lazareanu. what are you hot for: “currently, i’m obsessed with my (twins) little tullia and vera, mastering erik satie’s trois gymnopédies on my…