“selima salaun (selima optique) and ucef hanjani (ceft and company new york) working together in the development of the S+CC01 limited edition frames which had to be hand made and hand polished due to the nature of the many facets across the face and temples of the frames. only 100 will be manufactured under edition one. each frame will be individual numbered and stamped 1/100 to 100/100…”
Press
press: timberland heat index reaches 100 and 97 with gez and millennials respectively
“how did timberland become genz and millennials top choice for outdoor footwear? and can it hold the top position moving forward? that is to be seen… brand loyalties are evolving. in today brutal brand wars, the brand heat index reveals the industry players making the biggest impact. based on a survey of nearly 5,000 u.s. consumers, analysis highlights shifting loyalties and the factors that set top brands apart…”
press: it’s time to start wearing Vans again
“it’s time to start wearing vans again… GQ global style director noah johnson’s no-holds-barred view on contemporary menswear, the culture of fashion, and how to get dressed now. this spring and summer the internet’s best trend sleuths claimed vans as this years ‘it’ shoe,” serving up an assortment of hot and vile takes on the matter. i’ve read the posts and they are nothing short of violence. some called vans “nostalgic.” are they casting back to spicoli’s carefree early ’80s? or, like, three years ago when everyone was wearing vans…”
press: zero waste hoodie solves sustainable fashions biggest problem
“in a new partnership the sustainable fashion brand katla has managed to solve one of fashions biggest problems… waste! it all started with a hoodie… ‘the tie up has yielded a hoodie that uses 25 percent less fabric than its traditional counterpart. that means 25 percent less material consumption… and 25 percent less material cost…”
press: high snobiety… how did timberland end up partnering with louis vuitton
“no brand owned this year’s fashion week harder than timberland and no shoe was more visible than the signature timberland 6” boot otherwise known as “timbs”… google’s trend tracker reveals that searches for timberland nearly doubled that day, sparking a heightened demand that still hasn’t dipped. two titans of culture coming together for co-branded shoes? come on. this was destined for virality…”
press: high snobiety features timberland x louis vuitton limited edition boots
“timberland was the biggest news on the paris FW fashion week thanks to its collaboration with pharrell williams and the timberland x louis vuitton limited edition boots. the boots featured real 18k gold hardware…”
press: timberland reaches the top with its collab with pharrell williams and louis vuitton
“timberland x louis vuitton… timberland reaches the top with its collab with pharrell williams and louis vuitton… ever since louis vuitton unveiled its latest fall/winter collaboration with timberland at paris fashion week in january, i’ve been penning fan fiction in my head about how this collaboration would have been received by new york rappers in the ’90s. like imagine if timberland boots by louis vuitton hit the streets back when rappers like biggie were photographed rolling dice…”
press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani
“collab and co. sarah scaife explores the long history of collaborations between fashion brands and designers, and speaks to ucef hanjani co-founder of leading agency ceft and company new york. ‘influencer marketing agency’ is an over-used catch phrase which brings very little to the table, unless it is handled thoughtfully. any brand can reach out to the top ‘influencer of the day’ – with the right amount of funding they will pander your product as much as the next brand – but what is genuine in the mind of the consumer is not always so easy to predict… or necessarily that expensive…”
press: gigi hadid flaunts wardements orange babies hoodie for a good cause
“gigi hadid wearing her wardements x orange babies cropped hoodie benefiting pregnant HIV-infected women and their babies in africa…” daily mail: “gigi hadid flaunts taut tummy in $275 wardements x orange babies hoodie in NYC as her new reebok campaign drops. despite the 44f-degree chill, gigi hadid flaunted her taut tummy sans coat while headed…”
press: net-a-porter social media event embraces the surreal
“net-a-porter is turning the world of beauty on its head…. ‘of course i had to see what all the fuss was about… i got some good pix… and they where a hit on social media… then the figures came in… an outstanding number… more than 13 MILLION impressions over just 3 days made this net-a-porter experience by ceft and company go viral… now why didn’t i think of this?”
press: lululemon success and influencer marketing strategy – selling yogawear to everybody
“lululemon’s success lies in its influencer campaigns and its ability to cultivate relationships with fitness instructors, yoga teachers, and community leaders, which in turn helps create enthusiastic brand ambassadors. you can see it in their official ambassador program: the brand extends exclusive perks and opportunities to local fitness figures, who in turn…”
press: timberland latest boots spotted on emily ratajkowski
“emily ratajkowski took a street style ensemble to new heights with the latest timberland tall lace boots while out in nyc… to combat the chilly east coast temperatures, ratajkowski stepped out in a black cropped puffer coat. when it came down to the shoes, ratajkowski slipped into a pair of boots that were prominent during y2k. she tied her outfit together with the veneda carter x timberland tall lace boots. timberland has partnered with veneda carter for the first time ever on a footwear collection by the renowned stylist…”
press: timberland brand collaborations on the Business of Fashion
“veneda carter x timberland collabs are here… can timberland be more than just a boot brand?” a first look at stylist veneda carter x timberland’s boot collab…”after years of flat sales, the VF corp. owned shoemaker is looking to clarify its sometimes muddled image with consumers. on deck: product innovations, buzzy collaborations, and more apparel. as part of its 50th anniversary kickoff…”
press: mackage moves from the slopes to the streets
“mackage moves from the slopes to the streets : mackage is ditching its outerwear-only reputation with its latest collection, all while keeping sustainability in the spotlight… the luxury outerwear brand’s collection this year aims to reposition mackage as a lifestyle brand — rather than just an outerwear label… “we really want to transition into a lifestyle brand,” said ludwig heissmeyer, head of design and product development at mackage…”
press: bruno magli film at the venice biennale
“bruno magli film (room 603) shows at the venice biennale to great reviews… bruno magli had a presence at this years venice biennale. specifically, showing their fashion film “603” which premiered at the 69th venice international film festival, that is part of the biennale. the film, shot at the st. regis hotel in new york, was presented at the red carpet…”
press: big in japan, tokyo’s men’s club magazine features creative director ucef hanjani
“september issue of men’s club, japan’s premier magazine on men’s style and fashion. ceft and company’s creative director ucef hanjani was featured in their september issue. he spoke about new york life, his work, and his favorite NY places. photographed by wataru shimosato, in the ceft and company offices. interview by noyuri tokiwa for tokyo’s men’s club magazine…”
press: can vans recapture its cool?
“it’s come back time… can vans recapture its cool? vans is making headway in winning back customers with unconventional new products, though overall sales are still sliding. vans is throwing its classic sneakers in a blender. it reworked its staple old skool by outfitting it with rugged vibram hiking soles, ultra-strong dyneema fabric uppers and a rotary lacing system…”
Press: V-Magazine on the legend of ward the man behind Wardements
“it all started in the basement…” that will get you reading on wouldn’t it? the “legendary hair stylist” story started in the basement, but this started initially as a joke—it’s in ward’s nature to push some buttons and make people laugh. if you follow him on instagram, you get to know his playful side…”
press: timberland 6″ boots come a long way since their release in 1973
“timberland’s 6 inch work boots – known as style #10061 to the brand’s employees or by their more popular monicker “timbs” – have come a long way since their release in 1973… originally designed as a hard-wearing boot for new england construction workers, the six-inch high waterproof nu-buck shoe has vecome synonymous with hip-hop style, appearing on the feet (and the songs) of everyone from notorious BIG to kanye west…”
press: viction:ary behind collections
“… ceft and company new york’s work for nike, US open, featuring serena williams, and their kit for supreme, featured in viction:ary’s hard -over annual of design and art direction. the high quality book is printed yearly, and features some of the finest international design and art direction for that year…”
press: ucef hanjani in the new yorker magazine volume 05
“co-founder and creative director, ucef hanjani, photographed by wataru shimosato for the new yorker magazine – japan, in their street style portraits volume 05 and 21…”
press: highsnobiety on nike architecture of the body
“nike womens drops their fall winter lookbook, which celebrates the athlete’s architecture of movement. accommodating a variety of sports, the collections have been designed to not only encourage the best possible performance, but physically emphasize it for aesthetic value, too… that includes garments such as sculpture tights featuring bold prints…”
press: nike london olympics etiquette book featured on limite magazine
“winning is good, but looking good as you win is kinda important too. nike released this tongue-in-cheek style guide for american athletes, which provides tips on how to wear the brand’s apparel during appearances on the medal stand or around the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company…”
press: le cabinet de curiosités featured on the fabulous report
“a well-heeled group of art-world insiders, collectors, and taste makers descended to the new york mercantile building over the weekend to attend a swanky celebration presented by marlborough and steinitz galleries. the event which was held in honor of the opening of “le cabinet de curiosités,” an installation from artist thierry despont, featured antiques from the steinitiz collection…”