“turning the world of beauty on its head” net-a-porter beauty anniversary event reached 13 million impressions in just 3 days. net-a-porter engages ceft and company new york to celebrate the 1 year anniversary of their beauty division. the agency worked with key clients to create, design, and produce an interactive and on-brand environment that entertained, […]
Digital: Archive
events: lebooks europe virtual event space design
lebook virtual event design good things can come out of adversities… when COVID19 started ceft and company focused its efforts on digital, packaging and design projects. while we produced several film and photo shoots, with remote client access, and massive safety and covid measures on set, the bulk of our work in 2020 was focused […]
social media: “the calling” wine campaign and website
strategy and social campaign development for “the calling” wine packaging “the calling” red advertising – red advertising – white social media brand turf : social media campaign 4: in pursuit of the perfect red “contest” how specific are you? pick the color of our next limited release red – win the prize. event – photo […]
Advertising: “never underdressed” london underground digital advertising
moving pictures: digital advertising – outdoor screens and on social media digital outdoor adverting: london tube station and new york subway more mysterious videos from director/photographer karen collins in collaboration with ceft and company. the agency helped on the conception and production of the never underdressed digital advertising series. view all […]
collateral: google products influencer kit proposal
as part of their influencer marketing plan, google sent select individuals special kits containing their state of the art products. each kit was curated with key products, with each recipient in mind. a premium and ultra premium kit was to be created. the kits had to accommodate various modes of transport: hand delivery to the […]
social media: donald pliner’s “the art of fun” S/S instagram takeover
after the completion of our “art of fun” campaign for donald pliner, ceft and company’s involvement expanded into the brand’s social media channels (an area where the brand needed some help). the instagram visual takeover spanned just over four weeks, and provided a perfect opportunity to continue the “art of fun” platform and express the […]
LOGO/IDENTITY: scent for good wellness and beauty
logo mark and logo type how do you add a friendly face to FDA approved healthcare related line? ceft and company formulated a complete identity for the “scent for good” luxury healthcare product line. color palette primary and secondary type styles application of the brand colors to the logo mark and logo type “care… you […]
SOCIAL MEDIA/DIGITAL: ALFAONE CONCIERGE consulting
alfaone concierge, a premium travel concierge service catering to a young but ultra wealthy international clientele, engaged ceft and company on a consulting capacity. here are some of the results from that collaboration. the target audience is tech savvy and very active on social media. website assessment and recommendation, on not just the appearance of […]
social media: net-a-porter social media campaign results
net-a-porter engaged ceft and company to assist in their anniversary event for net-a-beauty, NAP’s beauty division that features hand-selected cosmetics and fragrances exclusively available at net-a-porter. on the left: CEO of luxury fragrance brand kilian, elisabeth noel jones, and on the right: beauty director of american vogue, sarah brown, with net-a-porter vice president, david […]
Case Study: Timberland Overview Video
the scope of our collaboration with timberland CMO and bringing a new voice to this historic brand. from advertising, to web and in-store content, to social media, events, digital showrooms, and e-commerce. a case study in success… and this just in… what incredible results… within 26 months of this ongoing collaboration, […]
digital: nike supernatural women lookbook
here is ceft and company’s latest installment for nike, in collaboration with photography duo, santiago and mauricio sierra and styled by tom van dorpe. the team’s creation was a visual platform delivering nike’s women’s spring/summer 2013 line. the result is an animated digital booklet where the images magically come […]
social media: nars cosmetics first social media campaign
fully integrated with facebook, the social media site will auto post entries on facebook. the face-pile module allows users to see like-minded friends who have also joined the experience. social media modules allow users to invite friends to the challenge or upload an entry image with comments. posted comments on the NARS site can be shared […]
press: nars cosmetics rolls out new social media strategy
“social media is a challenging medium for luxury brands. while it’s tempting and advantageous, it comes with many perils, namely lack of control and placement and associations with mass outlets. for NARS it was quite apparent that we had to start from scratch and custom build a website that was within the brands aesthetic and sensibility, while incorporating as many available social media channels as possible. we started with a custom interactive facebook app and fangate that allows NARS fans to see the top contestants in real time. the facebook app seamlessly directed traffic to the free standing website where users were able to experience NARS in its full glory. the site structure incorporated…
product/package design: vidflow’s tylor portable speaker
the vidflow ‘tylor speaker’ is a portable mini speaker designed by ceft and company new york for vidflow, a music video streaming app from norway. as an extension of the vidflow music app design language, the speaker will boost the music video experience in a visual way that is consistent with the original desktop, tablet or […]
digital: modular e-commerce website for white house black market
work-kit is a line of fashion work wear created by white house black market. what is unique about the line is that all the pieces work seamlessly together. meaning, you can mix any top from the collection with any bottom and make it look like a set, with corresponding buttons and all… the modern working […]
Digital: e-com vip access catalog for white house black market
the DNA of direct-mail: an alternative proposal for WHBM’s catalog mailers as envisioned by ceft and company new york. this was intended to change the way direct-mail results works, saving the company hundreds of thousands of dollars, and making the process easier for the fashion consumer. $370 million is spent annually in the US on […]
logo/identity: vidflow “tylor” character development
3d character design by ceft and company for vidFlow. the iconic character started with ideation for a brand personality to position the brand attitude and convey the approachability of the product itself. ceft and company developed the initial sketches, constructed the 3d model and translated the figure into finalized logo and identity design. view all work […]
digital: nars cosmetics “makeup your mind” contest facebook app
ceft and company’s award winning social media campaign for NARS also included a custom fangate on facebook that encouraged users to “like” the NARS facebook page in order to get inside. once there, a custom app allowed users to see the “live feed” of top candidates from the NARS “makeup your mind, express yourself” contest. the contestants sat […]
social media: citizen nars, nars cosmetics social media campaign
“this is a wikipedia of makeup, created by individuals around the globe, and brought to you by NARS cosmetics. what cosmetic brand would not want to own that?” – ucef hanjani, creative director of ceft and company. this is a call to all citizens of the world. all contribution to citizen nars are submitted via […]
advertising: ibm blank screen campaign
ceft and company’s incredibly innovative and succinct advertising campaign for IBM and their blank screen initiative.
press: nars cosmetics “makeup your mind” new york launch party
topaz page-green. francois nars, american vogue editor grace coddington and calvin klein. francois nars and martha stewart. fashion icons, celebrities and friends graced NARS with their appearance on this big day. here are a few images from the launch party, held at cedar lake contemporary ballet theater in new york for the launch of “makeup […]
digital: content and qr codes created by ceft and company for nike
user scans the qr code with mobile device to play product video. see one of the 6 videos below. six short clips created for nike by ceft and company during nike’s event in NYC, allowing users with iphone and other smart phones to tag and view the content for the launch of nike women’s apparel. […]
collateral: nike be free material designed and produced by ceft and company
the art folio consisting of specially ordered paper with rubberized coating and blind embossing with fabric spine and metal aglet, custom eyelet and cord closure. the art folio, unlike a typical booklet would open to reveal twelve 23″ x 16″ limited prints of french art photographer denis darzacq. insert detail of the front folio. the […]
press: vidflow featured on oslo folk collective
Founded by Nassir Achour and Shire Marius Standnes in 2012, vidFlow has burst on to the Norwegian streaming market with its music video service this month. They’ve combined their love of music videos with an efficient tool designed to allow the consumer to browse through a never ending archive of new and old classics. OFC loves the concept of this brand and we caught up with Nassir to find out more about this emerging startup business…