collateral and gifts created by ceft and company for our gatorade VIP new york influencer event, with 100 guests including top athletes like eli manning, ladainian tomlinson and music industry personalities like p.diddy, sway colloway and others. gatorade g-series pro duffel bag. invites for the influencer event were printed on thick hard-stock paper with a […]
Events: Archive
Case Study: Timberland Overview Video
the scope of our collaboration with timberland CMO and bringing a new voice to this historic brand. from advertising, to web and in-store content, to social media, events, digital showrooms, and e-commerce. a case study in success… and this just in… what incredible results… within 26 months of this ongoing collaboration, […]
LOGO/IDENTITY: UROK change the way we look at mental health awareness
UROK uses music + art to change the way we look at mental health awareness. an inside look into the process of the logo and identity design by ceft and company new york for UROK foundation. UROK founded by marvin scott jarrett (co-founder and former editor of nylon magazine and raygun), is a non for profit […]
press: style.com covers net-a-porter beauty event by ceft and company
“i was defying gravity… i got some good shots after a few attempts… and the pictures seemed to be a hit on… social media channels” above image style.com contributor scott lipps, with ceft and company’s creative director and co founder ucef hanjani at the net-a-porter event. scott lipps wrote: “in this day and age of social media massively consuming our lives, which is going to emerge as the winner for brands—social media marketing or traditional print ads (or both)? when an ad executive invited me to take part in the optical illusion that was the net-a-porter upside room the other day, of course i had to see what all the fuss was about…” “now why…
strategy/positioning: revlon’s charlie – how to bring a ‘heritage brand’ back into the limelight
great history for one of the most successful fragrance brands of all time. charlie changed the world of perfume with a wink. an “a-to-z” brand stewardship is key in any revamping. plans for a limited-edition perfume launch are essential in recapturing the lead perfume position charlie once had. while charlie lost ground in the past […]
digital: content and qr codes created by ceft and company for nike
user scans the qr code with mobile device to play product video. see one of the 6 videos below. six short clips created for nike by ceft and company during nike’s event in NYC, allowing users with iphone and other smart phones to tag and view the content for the launch of nike women’s apparel. […]
events: nike shox yoga event in new york
space created for nike shox – private one on one yoga lessons with nike ambassadors in chelsea new york towels – candles and magnolias ceft and company designed and produced the space for a week long yoga event in new york sponsored by nike. view all work for events.
film: nike rockstar video of workout with choreographer jamie king at DIA new york
choreographer jamie king (madonna, michael jackson, prince) created the nike dance routine, to help launch nike rockstar workout. the event took place at DIA art center in new york. location, design and production by: ceft and company new york. view all work related to this project.
bts: nike rockstar – smart ways to maximize efforts for doing bird magazine
fashion photographer karen collins was commissioned by ceft and company to photograph a story staged at the nike event venue designed by the agency. the story ran in the alternative fashion publication “doing bird” and mixed in vintage couture with nike’s latest dancewear. this was a smart way to maximize efforts in the announcement of […]
events: nike speed in new york city
lookbooks featuring photographs by barnaby roper. this space, secured and built out by ceft and company, was used for the nike shoot as well as for an event presenting the new line of nike sportswear to the editors of various magazines and publications. view all work related to this project.
case study: pepsi gatorade g-series pro product launch efforts tally near 120 million impressions in just a few weeks
ceft and company created this influencer event for pepsi’s g-series pro in new york for a select 75 guests; including those from the press elite, bloggers, and the world of professional sports. the agency turned georgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and […]
nike environments: space and retail design proposals
proposals and ideations for various nike spaces as envisioned by ceft and company. above the display of the launch event for nike speed, along with proposed hedge labyrinth entry way. view all work related to this project.
collateral: special invitation for nike’s maria sharapova event
sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]
advertising: nike soccer wild-posting campaign for event
invite for the nike event (front view) invite for the nike event (back view) nike: hackney marsch football/soccer nike: kaiser chiefs football/soccer nike: club parque football/soccer nike: cristiano ronaldo for li long football/soccer nike: cristiano ronaldo for diski football/soccer ceft and company collaboration on the colorful posters for nike’s global soccer campaign event. view all […]