ceft and company created and barnaby roper photographed this booklet to hand out to key press contacts and influential stylists in the united states. the lookbook was art directed and produced by ceft and company, with photographs by barnaby roper which were shot in new york under the creative direction of ucef hanjani. view all work […]
Nike
events: nike the genealogy of speed – olympics event design and production in new york city
the speed event was held in new york city for nike’s launch of their olympic speed suits. ceft and company was engaged in the art direction and design of the event space at the ace gallery located on hudson street. all the lighting, cabinetry and furnishings were custom designed and built. the show included commissioned […]
events: nike speed in new york city
lookbooks featuring photographs by barnaby roper. this space, secured and built out by ceft and company, was used for the nike shoot as well as for an event presenting the new line of nike sportswear to the editors of various magazines and publications. view all work related to this project.
collateral: nike serena williams card design
ceft and company designed and produced the press kit for the launch of serena williams’ US and australian open. these cards were stacked in a small white box and handed out during the 04′ US open. each card introduces a part of their new line, revealing the technology behind the moisture repelling, highly breathable fabrics […]
product/package design: nike serena williams box design
press kit for the launch of serena williams US and australian open. the press kit was given out during an event that ceft and company designed and produced. the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered […]
nike environments: space and retail design proposals
proposals and ideations for various nike spaces as envisioned by ceft and company. above the display of the launch event for nike speed, along with proposed hedge labyrinth entry way. view all work related to this project.
collateral: special invitation for nike’s maria sharapova event
sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]
advertising: nike soccer wild-posting campaign for event
invite for the nike event (front view) invite for the nike event (back view) nike: hackney marsch football/soccer nike: kaiser chiefs football/soccer nike: club parque football/soccer nike: cristiano ronaldo for li long football/soccer nike: cristiano ronaldo for diski football/soccer ceft and company collaboration on the colorful posters for nike’s global soccer campaign event. view all […]
digital: nike root website
the private social network website created for the nike root effort specifically, allowed nike staff to communicate and familiarize themselves with one another prior to the event. each member received a private password associated to their name and email. upon sign-in, they were prompted to fill out a questionnaire and then engage with other members […]
events: nike root global corporate event in portland oregon
city of portland: image of place before the event. the set design and event production were handled by ceft and company new york, taking place in portland oregon. the event incorporated the colors developed in the nike root identity project, also created by ceft and company. nike executives flew from all over the world, gathering […]