“no brand owned this year’s fashion week harder than timberland and no shoe was more visible than the signature timberland 6” boot otherwise known as “timbs”… google’s trend tracker reveals that searches for timberland nearly doubled that day, sparking a heightened demand that still hasn’t dipped. two titans of culture coming together for co-branded shoes? come on. this was destined for virality…”
Timberland
press: high snobiety features timberland x louis vuitton limited edition boots
“timberland was the biggest news on the paris FW fashion week thanks to its collaboration with pharrell williams and the timberland x louis vuitton limited edition boots. the boots featured real 18k gold hardware…
digital: timberland website template and creative guidelines for revamped e-commerce
ecomm images created by ceft and company for timberland ceft and company was engaged to art direct, create, cast and style, photograph, edit, and deliver a template that would guide the look and feel of the timberland’s future ecommerce website. timberland’s original website (L) and “option 1” with image/context calibration + video embed […]
social media: timberland holiday shoot and instagram efforts
“take me for a spin…” here are the latest edits from our social media portion of the holiday shoot for timberland. including casting, production, styling, original music and editing. ceft and company’s engagement with the brand runs deep, from consultations on digital work to production of content and events for the brands marketing needs […]
film: timberland FW collection video presentation
video presentation of timberland fall winter collection. a film showcasing timberland’s latest collection with all production including casting, photography, film, and original scored music created by ceft and company new york and its partners.
film: timberland spring summer campaign for north america
always out there – be it in the city or the greater outdoors filmed and produced in california a series of short films created for timberland, for use across the digital realm as well as in-store, and streamed via outdoor displays. the films where produced with ceft and company supervision, shot in california and […]
advertising: Timberland yellow boot classics
new take on the classic yellow boot asset creation and photo-shoot for timberland – featuring the yellow boot as timberland’s classic statement focusing on black and gold as the brand iconic color flags the fittest of the fittest of […]
advertising: timberland SS campaign photoshoot – the original
ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
social media: timberland instagram ‘brand world’ reboot
timberland is an incredibly iconic U.S. brand with roots in music, street wear, and urban culture not to mention their functional durability which makes them one of the leading footwear brands in the world. ceft and company’s engagement with the brand runs deep, from consultations on digital work to production of content and music for […]
digital: timberland interactive virtual showroom space
creative supervision on timberland’s new interactive virtual showroom using photography and casting directed by ceft and company “look back to move forward” a private virtual experience reserved for international partners and buyers… with safety being a priority through the pandemic, partners and buyers were able to view the latest collections from the comfort of their […]
advertising: timberland ss campaign photoshoot – out there
ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
events: timberland greenstride nyc subway oasis event
a nyc subway station was transformed into an event space for timberland jon gray co-founder of ghetto gastro collective which supplied the special snacks at the timberland green stride event nature finds its way… podiums displayed the art work, showcasing raw materials used in the latest timberland sustainable boot designs ceft and company was brought […]
ADVERTISING: TIMBERLAND SS CAMPAIGN PHOTOSHOOT – GEAR UP
ceft and company is excited to share some of our latest work created for timberland. timberland’s DNA is rooted in workwear, the great outdoors, all-weather condition gear, and lets not forget the urban love affair with “timbs yellow boots”. there was a desire to carve a specific sector that separated timberland visually from the north […]
branding: Timberland Overview Case Study Video
the scope of our collaboration with timberland visionary CMO and bringing a new voice to this historic brand. from advertising, to web and in-store content, to social media, events, digital showrooms, and e-commerce. a case study in success… and this just in… what incredible results… within 26 months of this ongoing […]