“hanjani says that hiring luchford who shot the legendary prada campaign was essential to getting what was needed. ‘when we first proposed luchford there were some reservation about the moodiness of his early work’ he continues ‘but luckily we had smart clients who saw the advantages.’ hennessy is now the fastest-selling cognac…
Wine / Spirits: Archive
press: LVMH krug selects ceft and company featured in the new york times
“featured in the new york times under people and accounts of note, ceft and company new york is recognized exclusively as the agency of record for LVMH’s elite champagne krug…”
digital: krug champagne community website, an exclusive members-only website for “cabinet de curiosites” campaign
a printed invitation for current krug clientele, as well as select mailing-lists (amex black and platinum), requesting members to join-in on this special community site. “welcome to the krug cabinet website” as an invited member, you enjoy privileged access to exclusive krug offerings, such as: 1- uploading your own […]
press: moet bubbly featured in adweek
moet bubbly featured in adweek. lvmh awards the moet and chandon bubbly campaign to ceft and company new york and its creative director, ucef hanjani…
press: krug campaign features in gallery design annual
“the campaign for krug champagne by ceft and company new york, was featured in the world’s best graphics gallery design annual…
logo/identity: krug cabinet de curiosites campaign
krug branding and identity for the cabinet de curiosites campaigne ceft and company explored fonts, colors and techniques for the identity and logo development of luxury champagne brand krug and its campaign that the agency cast for and photographed and produced. view all work for krug.
digital: micro website for krug champagne – the making of the microsite
full screen animation upon entry. minimal navigation, exquisite taste. the history of a great brand and idea. the campaign: simply click on the items and hear the voice of anjelica huston explain the significance. or hear the voice of david lynch explaining his experience as a child and an usher at the JFK inauguration. the […]
product/package design: joto sake entry level single shots
individual sake cups in a shareable duo bottle packaging design. click here to view all work for product / packaging design. ceft and company teamed up with joto sake to create these economical and innovative package designs for their entry level sakes. please view all work related to joto sake or view […]
events: pepsi gatorade g-series pro launches event in new york city for athletes and influencers
the event and other efforts gathered 119 million impressions, 81 million of them just from the one night new york event design and produced by ceft and company. ceft and company created this influencer event in new york for a select 75 guests – from the press elite, bloggers, and the world of professional sports. […]
content creation: moet and chandon radio program by ceft and company
moet & chandon approached ceft and company for the creation and production of a radio campaign for their nectar imperial, specifically targeted at urban club-goers in their 5 key states. moet’s platform had always been in fashion and style with annual sponsorships of NY fashion week and the like. cielo club new york city, to […]
content creation: henri the renowned partner/doorman at the cielo club in NYC for Style Check – the Moet & Chandon Radio program created by ceft and company new york
teaser – henri, the renowned partenr/doorman at cielo club in NYC for style check the moet & chandon radio program henri, the renowned partenr/doorman of cielo club in NYC for style check the moet & chandon radio program “style check” heads to cielo club in the meatpacking district of new […]
content creation: designers behind blue marlin line for style check – the moet & chandon radio program created by ceft and company new york
teaser – designers behind blue marlin line for style check the moet & chandon radio program designers behind blue marlin line for style check the moet & chandon radio program “style check” heads to the west coast to meet up with mira and eric, the designers behind the blue marlin clothing line. […]
content creation: legendary DJ Cypha sounds for Style Check – the Moet & Chandon Radio program created by ceft and company new york
teaser – legendary DJ cypha sounds for style check the moet & chandon radio program legendary DJ cypha sounds for style check the moet & chandon radio program “style check” catches up with globe trotter DJ cypha sounds over a glass of moet nectar to talk about the girls, the […]
strategy/positioning: where is my hennessy sidecar?
cognac used to be perceived as an old man’s drink. with new cocktails invented and introduced by our mixologist, we also had to find a way to share them at appropriate venues. as part of an effort to open up accounts that traditionally did not serve cognac we hired a band of out-of-job actors and actresses and sent them out to select bars to order the “hennessy side car”. upon hearing that they did not carry hennessy at that particular bar they would leave and go to the next bar on their list. a few weeks later the hennessy account representative would of course happen to show up. this was just part of how the legacy of mixed hennessy cognac was born and became one of the best selling…
collateral: hennessy cognac mirrored promo postcards
“mirror, mirror, on the wall” these free postcards were placed at various cafes and bars in appropriate displays. the mirror surface on the front of each card reflected the viewer’s face over words such as flirt, spontaneous, rebel and charmer. promo postcards for hennessy cognac – look at the reflective mirror and take your selfie […]
collateral: hennessy cognac – what does it take to get your advert on an album cover?
cognac used to be perceived as an old man’s drink. with new cocktails invented and introduced by our mixologist, we also had to find a way to share them at appropriate venues. as part of an effort to open up accounts that traditionally did not serve cognac we hired a band of out-of-job actors and actresses and sent them out to select bars to order the “hennessy side car”. upon hearing that they did not carry hennessy at that particular bar they would leave and go to the next bar on their list. a few weeks later the hennessy account representative would of course happen to show up. this was just part of how the legacy of mixed hennessy cognac was born and became one of the best selling…
advertising: seagram’s 7 campaign “not that complicated”
the “not that complicated” outdoor campaign line for seagram’s 7 was a nod to the unpretentious whiskey-drinker who prefers the simpler and not so complicated things in life. the campaign shows a series of images shot by a variety of photographers with obscure and hard to define imagery. complicated, unlike the seagrams […]