a printed invitation for current krug clientele, as well as select mailing-lists (amex black and platinum), requesting members to join-in on this special community site. “welcome to the krug cabinet website” where as an invited member, you are privileged to exclusive krug offerings such as: 1- uploading your own, and browsing other members “cabinet de curiosities” […]
Wine / Spirits: Archive
press: LVMH krug selects ceft and company featured in the new york times
featured in the new york times newsletter under people and accounts of notice, ceft and company is recognized exclusively as the agency behind LVMH’s elite krug champagne.
press: moet bubbly featured in adweek
lvmh awards the moet and chandon bubbly campaign to ceft and company new york and its creative director, ucef hanjani.
press: krug campaign features in gallery design annual
the campaign for krug champagne was featured in the “world’s best graphics” gallery design annual’.
digital: micro website for krug champagne – the making of the microsite
full screen animation upon entry. minimal navigation, exquisite taste. the history of a great brand and idea. the campaign: simply click on the items and hear the voice of anjelica huston explain the significance. or hear the voice of david lynch explaining his experience as a child and an usher at the JFK inauguration. the […]
logo/identity: krug campaign
ceft and company explored fonts, pantone colors and techniques for the identity and logo development of luxury champagne brand krug. view all work related to this project.
product/package design: joto sake entry level single shots
ceft and company teamed up with joto sake to create these economical and innovative package designs for their entry level sakes. view all work for product / packaging design.
events: pepsi gatorade g-series pro launches event in new york city for athletes and influencers
the event and other efforts gathered 119 million impressions, 81 million of them just from the one night new york event design and produced by ceft and company. ceft and company created this influencer event in new york for a select 75 guests – from the press elite, bloggers, and the world of professional sports. […]
content creation: moet and chandon radio program by ceft and company
moet & chandon approached ceft and company for the creation and production of a radio campaign for their nectar imperial, specifically targeted at urban club-goers in their 5 key states. moet’s platform had always been in fashion and style with annual sponsorships of NY fashion week and the like. cielo club new york city, to […]
content creation: henry owner/doorman of cielo club in NYC for Style Check – the Moet & Chandon Radio program created by ceft and company new york
“style check” heads to cielo club in the meatpacking district of new york city for a chat with henry, the man that can keep you from getting in. henry talks about what he looks for in order to let you walk through the door, what a bottle costs, and if he ever has to wait […]
content creation: designers behind blue marlin line for style check – the moet chandon radio program created by ceft and company new york
“style check” heads to the west coast to meet up with mira and eric, the designers behind the blue marlin clothing line. blue marlin is a vintage inspired sportswear line that manufactures custom made caps and jackets from the golden days of american sports. the line is available at luxury venues such as barney’s […]
content creation: legendary DJ Cypha sounds for Style Check – the Moet & Chandon Radio program created by ceft and company new york
“style check” catches up with globe trotter DJ cypha sounds over a glass of moet nectar to talk about the girls, the drinks and the music. where does today’s popular hip hop really come from? is it ever ok to ask a DJ for requests? and finally, do DJ’s really get all the girls?
press: hennessy campaign – the fastest selling cognac
“hanjani says that hiring luchford who shot the legendary prada campaign was essential to getting what was needed. ‘when we first proposed luchford there were some reservation about the moodiness of his early work’ he continues ‘but luckily we had smart clients who saw the advantages.’ hennessy is now the fastest-selling cognac, often transcending other conventional liquors used in the past by hipsters.” positioning hennessy as a mixed spirit was it’s selling genius, it was later trailed by all other cognacs but that all originated with hennessy positioning and advertising campaign. article by lisa lombardi of pdn (photo district news) on the hennessy campaign…
strategy/positioning: where is my hennessy sidecar?
cognac used to be perceived as an old man’s drink. with new cocktails invented and introduced by our mixologist, we also had to find a way to share them at appropriate venues. as part of an effort to open up accounts that traditionally did not serve cognac we hired a band of out-of-job actors and actresses and sent them out to select bars to order the “hennessy side car”. upon hearing that they did not carry hennessy at that particular bar they would leave and go to the next bar on their list. a few weeks later the hennessy account representative would of course happen to show up. this was just part of how the legacy of mixed hennessy cognac was born and became one of the best selling…
collateral: hennessy cognac mirrored promo postcards
“mirror, mirror, on the wall” these free postcards were placed at various cafes and bars in appropriate displays. the mirror surface on the front of each card reflected the viewer’s face over words such as flirt, spontaneous, rebel and charmer. promo postcards for hennessy cognac – look at the reflective mirror and take your selfie […]
collateral: hennessy cognac – what does it take to get your advert on an album cover?
cognac used to be perceived as an old man’s drink. with new cocktails invented and introduced by our mixologist, we also had to find a way to share them at appropriate venues. as part of an effort to open up accounts that traditionally did not serve cognac we hired a band of out-of-job actors and actresses and sent them out to select bars to order the “hennessy side car”. upon hearing that they did not carry hennessy at that particular bar they would leave and go to the next bar on their list. a few weeks later the hennessy account representative would of course happen to show up. this was just part of how the legacy of mixed hennessy cognac was born and became one of the best selling…
advertising: seagram’s 7 campaign “not that complicated”
the “not that complicated” outdoor campaign line for seagram’s 7 was a nod to the unpretentious whiskey-drinker who prefers the simpler and not so complicated things in life. the campaign shows a series of images shot by a variety of photographers with obscure and hard to define imagery. complicated, unlike the seagrams american whiskey that […]