as part of their influencer marketing plan, google sent select individuals special kits containing their state of the art products. each kit was curated with key products, with each recipient in mind. a premium and ultra premium kit was to be created. the kits had to accommodate various modes of transport: hand delivery to the recipient home or hotel, given out at key events, or mailed through various delivery systems. structural integrity and shock protection was required, along with an aesthetic that was far removed from standard store packaging. below are the 3 iterations created by ceft and company new york for google.
DIRECTION o1
minimal two-tone custom half-shell box
o1A + o1B : minimum ultra premium lucite/DuPont Corian back-painted box and the premium soft touch custom box
o1A ultra premium kit with machined circle and G logo onto the lucite/DuPont Corian, then back painted and silk screened with graphics on the surface
half-shell enclosure, nestled with custom formed foam
o1B premium soft touch custom kit in google supplied green
half shell enclosure, nestled with custom formed foam
3 x adjustable foam interiors to accommodate 3 separate sets of the product
DIRECTION o2
o2A + o2B : future forward : ultra premium aluminum alloy case and premium soft touch custom box
module inspired custom made box with google coral color flood
o2B premium version made of soft touch embossed stock
custom foam enclosure with stock-wrapped interior
3 x adjustable foam interiors to accommodate 3 separate sets of the product
printed note-card and a word about the gift
o2A aluminum alloy case
o2A ultra premium case custom-made of ultra premium aluminum alloy
padded foam interior
3 x adjustable foam interiors to accommodate 3 separate sets of the product
DIRECTION o3
google art crate – a different interpretation of premium: sustainable / mindful / functional….
o3A + o3B : sustainable wood for the ultra premium kit and recyclable triple-ply corrugated paper for the premium
art reference image
o3A ultra premium version made of sustainable art wood-crate
art crate container : white glove delivery to VIP guests hotel or home
google supplied green color-flow on the interior of box
3 x adjustable foam interiors to accommodate 3 separate sets of the product
printed note-card and a word about the gift
o3B premium version
o3B premium version custom made form recyclable triple-ply corrugated boards
google supplied green color-flow on the interior of box
3 x adjustable foam interiors to accommodate 3 separate sets of the product
view all work for collateral or view all work for packaging
