“scent for good” website
branding, packaging design, content creation, web design, UI UX, and programing of the “scent for good” e-commerce website by ceft and company new york.
“scent for good” launched its brand during the pandemic; with its flagship scented hand sanitizer and scented face mask spray. but its audience is vast. “scent for good” will be collaborating with hospitals and private offices to bring its signature calm energy into some of the most vulnerable of spaces.
you can call them idealists, but they believe they can change the conversation around health. with “scent for good’s” proprietary fragrance accord, they transform feelings of anxiety, fear, and discomfort, present during health care experiences, to moments of safety, comfort, and wellness.
ceft and company ideated and created a series of animated vignettes, working with ferdinand van alphen, a dutch illustrator, and engaging a separate animator to create ferdinand’s first animated piece. the agency created a distinctive ‘world’ for the brand that is at once welcoming and luxurious.
the website was built on a shopify-plus back-end, with custom designed pages. this was to accomodate the time and cost of the launch site, for this start up company.
to create a smooth user experience, the website was programed in a “responsive” system to allow flexibility on desktop, tablet, and mobile. while “adaptive” designs generally load faster than “responsive”, we had to assess the weight of the content in relation to the overall experience of the user, to reach a final conclusion.
knowing the importance of our presence on mobile devices, it was pivotal that the website be designed from mobile format backwards compatible to desktop. this insured the best user experience across all platforms.
please also review the packaging and identity development created by ceft and company new york for “scent for good”. seeing the body of work, expresses the holistic approach that the agency takes on to address projects that require such overall assistance. view all work for scent for good.
