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collateral: double eleven unisex collection look book + social media content
collateral piece designed and produced by ceft and company for double eleven unisex line
mindfully produced luxury utility wear by double eleven – utilizing repurposed materials from vintage tents, parachutes, and other fabrics – immaculately tailored and lined with the finest silk
ceft and company proposed the creative talent behind the photoshoot that include photographer karen collins and stylist julie ragolia
the actual brands logo label was incorporated into the book
unisex / gender-less
the booklet was designed as a “folio” – an unbound booklet with lose heavy weight uncoated paper stock
moving the folio pages created a playful flow in this artful project
the square label used earlier in the book was repeated, in its form here, showing a detail from the set and the words from the label designer “i had no other choice than to do it this way. anything else would have been reckless” – nathan bogle
one of a kind pieces made of repurposed and salvaged material
visuals from the photoshoot were used on double elevens social media channels to tease the upcoming launch
stay tuned for the new double eleven website launch. view all work related to this category.
