Advertising: donald pliner “the art of fun” s/s campaign

these are the images from the spring/summer donald pliner footwear print / outdoor campaign.

all images were conceived, produced and created by ceft and company.

throughout the brands history, pliner products have always been artful and playful via their utilization of special materials and unique accessories.

researching deep into the brand’s personality inspired this theme, “the art of fun” aiming to represent the true characteristics of donald pliner.

we wanted to create a campaign that reflected this in its visual vocabulary, while ensuring clarity regarding what we were selling: shoes.

the results were a playful and curious world that can only be donald pliner.

 the inspiration for the visuals came from the likes of artists: robert gober, rené magritte, and the surrealist movement as a whole.

the campaign was followed by social media engagement which can be seen under our digital category. view all work related to this project.