genyouth foundation’s aim is to reduce childhood obesity across the united states. led by renowned news anchor alexis glick, the genyouth foundation website and its animated child-friendly content were created by the agency to welcome children, while providing serious and mindful content for the board of education and philanthropists alike. the logo, identity, brand turf, brand colors, and brand fonts were created by ceft and company for genyouth. view all work related to this project.