collateral: hennessy cognac mirrored promo postcards

“mirror, mirror, on the wall”

these free postcards were placed at various cafes and bars in appropriate displays. the mirror surface on the front of each card reflected the viewer’s face over words such as flirt, spontaneous, rebel and charmer.

promo postcards for hennessy cognac – look at the reflective mirror and take your selfie with the word that best describes you! this was a bit ahead of its time clearly… pre-selfie craze of today… but we saw that coming!

this was just one of the many pieces in the alternative media campaign designed for hennessy. view all work related to this project.