collateral: pepsi gatorade g-series pro influencer event in new york city
collateral and gifts created by ceft and company for our gatorade VIP new york influencer event, with 100 guests including top athletes like eli manning, ladainian tomlinson and music industry personalities like p.diddy, sway colloway and others.
gatorade g-series pro duffel bag.
invites for the influencer event were printed on thick hard-stock paper with a hint of red in the center. the writing on the top is glossy over the matte texture.
the event coincided with the launch of the gatorade g-series pro products (until now reserved for pro athletes) becoming available to the public.
gatorade g series custom-made t-shirts with unique status names written in graffiti. the guests chose the one word to be added below the word profesisonal, hand written by famous NY graffiti artists dr.revolt… on the left: professional stomper, on the right: professional peter pan.
we kept the design of the box simple and clean with a sticker on cardboard paper.
custom invites were sent to everyone invited to the event.
on the left: professional grinder, on the right: professional hustler.
gatorade g series gold medals.
on the left: professional dreamer, on the right: professional bitch.
alife packaging for their custom t-shirts.
on the left: professional baller, on the right: professional lover.
The event press, and social exposure from the event, generated more than 100 stories, including MTV, the wall street journal and the new york times. this resulted in a reach of more than 100 million exposures in just a few weeks. view all work for gatorade.
