advertising: aliph’s jawbone ad extensions

ceft and company engaged with jawbone on an extraordinary advertising campaign. this version of the ad was one of the special executions created for use in key publications in the UK, france and the US. the idea was to create alternative solutions to the main campaign that were customized for certain publications.

jawbone is a product from aliph, a technology and wearable products company. aliph’s line of products includes the jawbone UP wristbands and portable audio devices, including the jambox wireless speakers, the jawbone era and icon bluetooth headsets, and noise assassin technology. view all work related to this project.