press: kmart joe boxer ad makes it to the top 25 ad icons of all time


money and finance names its top 25 advertising icons of all time

sitting next to iconic campaign characters such as the maytag repairman, wrigley’s doublemint gum twins, and the marlboro man is the kmart joe boxer man. the spot was art directed by none other than ceft and company co-founder, ucef hanjani in 2002 while at chiat day agency new york. vaughn lowery’s famous “boxer boogie” dance helped make joe boxer one of kmart’s most successful brand launches. by 2003, he was featured on aol finance’s top 25 ad icons of all-time. view all work related to this project.