logo/identity: development of nike assets for london olympics


ceft and company collaborated with nike in the creation of an “etiquette book” aimed at audiences in UK during the london olympics. the collateral book that include the identity development work featured here was distributed amongst the athletes, as well as the press, and was revered as “one of the more impressive bits of printed paraphernalia to have come out of all things olympics-related” – the style bubble


crest designed by ceft and company featuring the nike trainer silhouette.


wallpaper pattern created using the custom designed crest.

nike_london_olympics_identity_ceft_and_company_fontnike_london_olympics_identity_ceft_and_company_font_secondarynike_london_olympics_identity_ceft_and_company_new_york_citynike london olympics identity 012 72dpi 750px nike_london_olympics_identity_ceft_and_company_design_agencynike_london_olympics_identity_ceft_and_company_new_york nike_london_olympics_identity_ceft_and_company_logo

“the end result is both an artful artifact and a subtle piece of marketing.” – scott lachut, PFK


to view the book, the featured photography (also art directed and produced by the agency) along with the press clipping, please click on the link. view all work related to this project.