original logo and identity design for moda operandi upon its launch
moda operandi is an online luxury retail destination that allows you to pre-order looks from top labels such as missoni, ungaro, preen, marc jacobs, narciso rodriguez, and the like, before they become available in stores.
the typography and color options for moda operandi.
logo color combination with in the approved system
branding applied to various channels – a touch of classic luxury – double sided notepads / letterheads with identity application.
moda packaging / moda hangers
visual “photographic language” for moda operandi, a sense of “work in progress” or “behind the scene” which was in line with the access moda provided to its clientele – the direction and the initial imagery was provided by the agency for promotional and digital use.
identity application to the original digital e-com site.
above moda operandi notebook
above moda shopping bag and below moda press-kit
moda operandi packaging. moda shoe box. (view entire packaging work here)
envelopes with identity application using soft-touch finish.
across the company members got to choose their favorite color application to the back of the cards.
moda operandi started as a members-only online luxury destination dreamed up by CEO and icelandic magician aslaug magnusdottir and co-founder, american vogue editor and socialite, lauren santo-domingo. the website allows users to pre-order looks from top US and european labels before they become available in stores. ceft and company was consulted at the birth of the brand, and engaged as an adviser in the naming process before getting involved in the creation of the logo and identity. a full line of packaging was designed for the brand along with a visual language and patterns that were used for the site. view all work related to this project.
