logo/identity: moda operandi

logo and identity design for moda operandi.

moda operandi is an online luxury retail destination that allows you to pre-order looks from top labels such as missoni, ungaro, preen, marc jacobs, narciso rodriguez, and the like, before they become available in stores.

black & white logo and other color combination with in the approved system.

above, the brand turf and approved colors and below, the typography set for moda operandi.

identity application to business cards allowing a hand written note or private number for important clients.

visual photographic language for moda operandi was provided by the agency for promotional and digital use.

across the company tiers, seniority levels were distinguished by color application to the back of the cards.

envelopes with identity application using soft-touch stock.

letterhead with identity application.

moda operandi packaging. (view entire work here)

above: moda operandi notebook, below: and notepads.

press-kit for moda operandi.

identity application to the original digital e-com site.

moda operandi started as a members-only online luxury destination dreamed up by CEO and icelandic magician aslaug magnusdottir and co-founder, american vogue editor and socialite, lauren santo-domingo. the website allows users to pre-order looks from top US and european labels before they become available in stores. ceft and company was consulted at the birth of the brand, and engaged as an adviser in the naming process before getting involved in the creation of the logo and identity. a full line of packaging was designed for the brand along with a visual language and patterns that were used for the site. view all work related to this project.