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collateral: nike root packaging and collateral

Posted in Collateral, Nike, Product / Package Design

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nike executives flew from all over the world with one purpose: to communicate with a singular voice at the core of one of the most relevant companies today.

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custom-made resin box which carries the digital booklet inside.

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the ready-to-go usb device for the wrist contains relevant information about the event. a paperless solution that matches any suit.

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portable, fancy, minimal.

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a palette, color-driven notebook for your deepest thoughts.

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enough pencils for all to chew on…

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if the attendees were to believe in singularity and brilliance, then this surprise gift must have been some food for thought…

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an international clock displaying time in different cities in one unbelievably simple device.

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practicality when it comes to travel.

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all in a neat customized “root” bag.

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ceft and company was also responsible for the nike root identity and naming.

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ceft and company was also responsible for the nike root website.

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ceft and company was also responsible for the nike root event in portland, oregon.

ceft and company was engaged create a mindful and cohesive presentation entailing naming, identity development, digital social media site, event production and design, product design and collateral and packaging. view all work related to this project.