press: nike considered unveiling new products

“nike inc unveiled a line of more eco-friendly products on tuesday which aim to use more sustainable, recyclable materials that should also translate into better profit margins for the future. that strategy will help the world’s largest maker of athletic shoes and apparel keep its stride as consumers worldwide cut back on spending on worries about a deepening financial crisis, its top executive told reuters.”

nike considered unveils their new campaign featured in stv online discussing their usage of recyclable materials and environmentally friendly products. the creative design for the project and the launch event was executed by ceft and company new york. the event’s interior, including walls, display platforms, and shelving were all made from locally sourced cellulose-based fiber wall-board (homasote), which is made entirely from recycled cardboard and paper. this of course had its disadvantages, but it ensured that at least the event left as little of a footprint as possible after the lights went out. view all work related to this project.