bts: nike rockstar – smart ways to maximize efforts for doing bird magazine
fashion photographer karen collins was commissioned by ceft and company to photograph a story staged at the nike event venue designed by the agency. the story ran in the alternative fashion publication “doing bird” and mixed in vintage couture with nike’s latest dancewear. this was a smart way to maximize efforts in the announcement of the product line that defies all conventions associated to a creative agencies involvement.
our dear stylist leslie lessin on set once again
nike leggings and accessories were mixed in by stylist lesslie lessin
model inguna butane, who is a real dancer in model disguise
nike shorts and wrist bands mixed with vintage couture
during the creation of the nike dance event, featuring choreographer jamie king (who has been working with madonna since 1996), ceft and company used the set they had designed at the DIA art center in new york to stage an editorial shoot for doing bird magazine. the story featured model inguna butane, a dancer herself, wearing nike’s new dance gear mixed with vintage designer dresses. this was an unexpected and smart way to introduce nike’s new line of dance wear to opinion leaders across the world.
