events: nike soccer event in new york city

“…the world of football, one pitch at a time. those touched by the sport know what elevates them from the rest. it is the passion they bring to the pitch or street each day from manchester to buenos aires, from soweto to brooklyn, nike has found inspiration in the most soulful elements of the world’s favorite game for its newest collection… join us.”

the nike soccer event in new york, designed and produced by ceft and company. a bit of street, and touch of posh to appease the editors…

real grass was replenished daily for our vitrines.

street wild posting was an influence for the monoliths created in the space.

the posters were printed in various ways and wheatpasted on top of one-another.

a special room was created upstairs at the event for the mercurial vapor.

there was also a separate dressing room, created in the back where the editors could see the line displayed on models. the event space was conveniently located in chelsea at the LUX Studios, convenient for selected editors and nike alike.  view all work related to this project.