digital: nike root website

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the private social network website created for the nike root effort specifically, allowed nike staff to communicate and familiarize themselves with one another prior to the event. each member received a private password associated to their name and email. upon sign-in, they were prompted to fill out a questionnaire and then engage with other members to find common interests and share thoughts.

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ceft and company was also responsible for the nike root identity.

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ceft and company was also responsible for the nike root collateral material.

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ceft and company was also responsible for the nike root event in portland, oregon.

nike executives flew from all over the world to gather around one purpose: to communicate with a singular voice what exists at the core of one of the most relevant companies today. ceft and company was engaged to create a mindful and cohesive presentation that entailed naming, identity development, digital social media site, event production and design, product design and collateral and packaging. view all work related to this project.