the private social network website created for the nike root effort specifically, allowed nike staff to communicate and familiarize themselves with one another prior to the event. each member received a private password associated to their name and email. upon sign-in, they were prompted to fill out a questionnaire and then engage with other members to find common interests and share thoughts.
ceft and company was also responsible for the nike root identity.
ceft and company was also responsible for the nike root collateral material.
ceft and company was also responsible for the nike root event in portland, oregon.
nike executives flew from all over the world to gather around one purpose: to communicate with a singular voice what exists at the core of one of the most relevant companies today. ceft and company was engaged to create a mindful and cohesive presentation that entailed naming, identity development, digital social media site, event production and design, product design and collateral and packaging. view all work related to this project.
