press kit for the launch of serena williams US and australian open.
the press kit was given out during an event that ceft and company designed and produced.
the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered by nike. the idea for the kit and the event were to create an overall feeling of lightness, while offering backdrops that communicated the technical innovations in an iconic way. view all work related to this project.
