content creation: nike warriors pro performance apparel

1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike.


each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and a sample of the product.

a sample of nike’s line of pro performance apparel.

prior to the launch of the ‘warriors’ advertising campaign for nike’s pro performance line, ceft and company designed and manufactured the original warrior mask as well as the kit to prepare for the final campaign. the kits were sent to key press contacts in an effort to give a sneak peek of what was to come. challenges: within a matter of weeks, the kit had to be designed, built, printed and shipped. it was crucial that the kit arrived with the needed impact not only to be noticed but to be successful and press-worthy. the mask was featured in numerous press publications and televised on several networks, where the mask was even worn by a news announcer during a primetime broadcast. view all work related to this project.