Product/Packaging Design: Revlon’s Charlie Mnemonic Holiday Gift Packaging

external gift box, body spray packaging, and eau-de-toilette cartons all designed by ceft and company for revlon.

for the holiday gift packs, ceft and company designed a lantern inspired open-face packaging for charlie, addressing the need to display the pack content, while eliminating the use of less desirable, and harmful, plastic windows.

the design makes all the difference: all of ceft and company packaging designs for revlon adhered to previously allocated budgets and production limitations and raised the value of the gift item without any major cost implications. matte and gloss varnish were used along with embossing to give the surface of the standard paper-stock a “premium feel,” adding value and desirability to the holiday gift sets.

“did you know that you can layer the charlie body fragrance to create a more personal scent? read the back of your body fragrance to find out our perfumer’s recommendation, or experiment to create your own layered scent.”

based on conducted research and the agencies marketing suggestions, layering recommendation were placed on the inside of each gift pack. after consulting with perfumers, users were encouraged to mix certain scents with others to create their customized top and base notes, and encourage secondary purchases.

the “layering icons” created on the pack are also placed on all ceft and company‚Äôs newly redesigned charlie body fragrances. this was done to promote customization and help boost return customers, and multi-purchase behaviors by offering purpose and benefit.

designed in new york, printed in spain and the UK.

structural engineering: working with our vendors and revlon’s UK team, tests where conducted to insure structural integrity and seamless shipping and handling for the newly designed structures.

“transformation of standard paper-stock using printing techniques”

the subtle and intricate linear patterns on the external carton, designed by ceft and company, was influenced by the awe inspiring art deco gates of europe.

the hard angular lines (as apposed to the more floral patterns of the deco era) was chosen to represent the stronger side of the charlie girl.

our charlie red gift box, containing the original design on the red EDT and the new ceft and company updated design on the body spray.

smaller 50ml body spray gift packs containing 2 x charlie enchant and 2 x charlie black.

reference art-deco gate sample, a key in the early design stages of the carton pattern.

collectively the series created a mnemonic pattern on the shelves during the holiday season. mixing bright legacy colors from the brand with powerful / more-modern black-on-black, we insured that there was a charlie gift pack for every type of girl. our favorite of course remains the black-on-black and the classic red. view all work for revlon.