revlon’s charlie new design packaging by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals…
Search Results for: revlon
logo/identity: charlie logo and identity development
as part of a broader re-branding effort for revlon’s historic brand, charlie, ceft and company created an updated version of the brand iconic logo and identity. view all work related to this project.
press: charlie packaging featured in the dieline
quotes from the dieline: “the relaunch program encompasses; positioning, exclusive distribution, naming, scent creation, packaging design and a flagship limited edition bottle that will be introduced across a 3 years plan and had begun in 4th quarter of 2013. in it’s phase 1, the packaging of charlie eau de toilettes and body fragrances was completed…
press: charlie new packaging as featured on carton magazine
“toute première fragrance lancée mondialement par revlon en 1975, l’historique charlie s’offre une nouvelle jeunesse orchestrée par l’agence new-yorkaise ceft and company. ce parfum revlon vous dit forcément quelque chose ! affublé d’un prénom féminin, ce floral sensuel (mêlant vanille, santal, mousse de chêne, oeillet, jacinthe ou encore pêche) est le symbole même de toute une génération…
identity/naming: Charlie Electric Blue
ceft and company was engaged with revlon in the creation of fragrance names for charlie perfumes. a series of names were created and put forth, after rounds of approval, the names where put through legal and TM search to insure clearances for global usage. the agency also was responsible for the product and package designs […]
advertising: bioré nose strip
biore foam moisturizer television commercial produced by KBP under the creative direction of ucef hanjani, co founder and creative director of ceft and company. biore nose strips removes dirt and black heads deep with in your pores. the television spot contrasts the cool and clean-blue breezy setting with the hot and sweaty smoke-filled underground […]
advertising: bioré foam moisturizer
biore foam moisturizer television commercial produced by KBP under the creative direction of ucef hanjani, co founder and creative director of ceft and company. biore foam moisturizer is an extremely light formula with deep hydration that glides on smooth but feels strong. the television spot plays off the strong warrior woman, who in the […]