1 of the 100 numbered masks and custom kits created for the launch of the warriors campaign, designed and created by ceft and company for nike. each kit included a mask and a sample of the pro performance apparel by nike, detailed information about the campaign and a sample of the product. a sample of […]
Search Results for: Nike
collateral: nike root packaging and collateral
nike executives flew from all over the world with one purpose: to communicate with a singular voice at the core of one of the most relevant companies today. custom-made resin box which carries the digital booklet inside. the ready-to-go usb device for the wrist contains relevant information about the event. a paperless solution […]
press: nike 2012 london olympics etiquette book gets dissected
“this is a beautiful 1950s-inspired etiquette book.” – creativity online “i couldn’t resist the way nike has referenced an old-fashioned etiquette book in this hardback bound lookbook showcasing their designs for the USA team’s medal stand looks.” – style bubble “the book offers…etiquette along with detailed fashion advice which suggests a subtle way, the art […]
press: nike london 2012 olympics etiquette book featured on the luxury hub
ceft and company, a creative agency collaborated with nike recently to launch a hardbound book which is inspired by the 1950’s etiquette book. the models hannah holman and yuri pleskun are featured and their color photographs are captured by max farago with the help of creative director ucef hanjani…
press: nike london 2012 olympics etiquette book featured on just luxe
“…nike has created their own book of proper behavior and is giving them exclusively to attending olympic athletes and press…. in collaboration with creative agency ceft and company, nike is taking some inspiration from those days, creating a tongue-in-cheek london olympics etiquette book…
print: nike white label lookbook with terry richardson
this series was the first set of nike sponsored shoots with photographer terry richardson. the effort was targeted especially towards opinion leaders within the US; those who appreciate innovative designs that first and foremost are functional, but also happen to be stylish and chic. the focus was to create visuals that were appropriate for the […]
bts: on set with terry richardsonn for nike
terry richardson requires a massage after every shot, as holding his very large camera can be fatiguing. terry was a great pleasure to work with, both for us and for our clients. creative director ucef hanjani had this to say about terry richardson, “terry is truly one of the very few people who can create […]
events: nike rockstar video of workout with choreographer jamie king at DIA new york
choreographer jamie king (madonna, michael jackson, prince) created the nike dance routine, to help launch nike rockstar workout. the event took place at DIA art center in new york. location, design and production by: ceft and company new york. view all work related to this project.
collateral: nike rockstar press kit
in the spirit of 80’s dance – the kit was designed to resemble a video cassette featuring a slide insert despite its larger size and advanced, high tech, materials. collateral created by ceft and company for nike dance in the collaboration with choreographer jamie king. in the spirit of 80’s dance and the influences […]
editorial: nike rockstar story for doing bird
creatively directed by ucef hanjani, photography: karen collins, stylist: leslie lessin, set design: ceft and company, model: inguna butane, for nike, published in doing bird magazine. view all work related to this project.
bts: nike rockstar – smart ways to maximize efforts for doing bird magazine
fashion photographer karen collins was commissioned by ceft and company to photograph a story staged at the nike event venue designed by the agency. the story ran in the alternative fashion publication “doing bird” and mixed in vintage couture with nike’s latest dancewear. this was a smart way to maximize efforts in the announcement of […]
collateral: nike speed photo shoot and book design
ceft and company created and barnaby roper photographed this booklet to hand out to key press contacts and influential stylists in the united states. the lookbook was art directed and produced by ceft and company, with photographs by barnaby roper which were shot in new york under the creative direction of ucef hanjani. view all work […]
events: nike the genealogy of speed – olympics event design and production in new york city
the speed event was held in new york city for nike’s launch of their olympic speed suits. ceft and company was engaged in the art direction and design of the event space at the ace gallery located on hudson street. all the lighting, cabinetry and furnishings were custom designed and built. the show included commissioned […]
events: nike speed in new york city
lookbooks featuring photographs by barnaby roper. this space, secured and built out by ceft and company, was used for the nike shoot as well as for an event presenting the new line of nike sportswear to the editors of various magazines and publications. view all work related to this project.
collateral: nike serena williams card design
ceft and company designed and produced the press kit for the launch of serena williams’ US and australian open. these cards were stacked in a small white box and handed out during the 04′ US open. each card introduces a part of their new line, revealing the technology behind the moisture repelling, highly breathable fabrics […]
product/package design: nike serena williams box design
press kit for the launch of serena williams US and australian open. the press kit was given out during an event that ceft and company designed and produced. the event took place during the US open in an effort to introduce the line, and reveal the technology behind the moisture repelling, highly breathable fabrics engineered […]
press: nike considered featured on trashbag aesthetics
“on tuesday nike unveiled new plans to help mother earth. nike’s new nike considered design plan is to have all apparel, footwear, and sports equipment meet environmentally friendly standards for all footwear come 2011. the same goes for nike apparel by the year 2015, along with equipment by 2020…
press: nike considered featured on treehugger
“…because of its size and influence, any change that nike makes has enormous leverage in the rest of the marketplace. they set the standard that others follow….and implementing considered design into all their footwear, as is projected…will substantially reduce the volume of toxic solvent adhesives that factory workers and waterways have to cope with…
press: the daily green on nike considered
“…part of the process has been developing the in-house considered design index, which vogel said was organized around the principals of selecting ‘environmentally preferred materials,” receding waste, using less-toxic solvents and spurring innovation…
press: nike considered unveiling new products
“nike inc unveiled a line of more eco-friendly products on tuesday which aim to use more sustainable, recyclable materials that should also translate into better profit margins for the future. that strategy will help the world’s largest maker of athletic shoes and apparel keep its stride as consumers worldwide cut back on spending…
press: nike considered in freshness mag
“whether it be in the political arena, business circle, or social gathering, the current hot topic is to think green and how to implement these green ideas into our daily lives. so to reaffirm their commitment to the sustainability initiative, nike today debuted the company’s next major step in its evolution with nike considered design…
nike environments: space and retail design proposals
proposals and ideations for various nike spaces as envisioned by ceft and company. above the display of the launch event for nike speed, along with proposed hedge labyrinth entry way. view all work related to this project.
collateral: special invitation for nike’s maria sharapova event
sent to an exclusive list of fashion editors, this curious object was intended to be noticed in a pile of invites at vogue and other fashion publications. it is an invite like no other; by way of weight, size, and finish. elegantly handwritten and visibly exclusive, the invitation’s request was to meet tennis starlet maria […]
advertising: nike soccer wild-posting campaign for event
invite for the nike event (front view) invite for the nike event (back view) nike: hackney marsch football/soccer nike: kaiser chiefs football/soccer nike: club parque football/soccer nike: cristiano ronaldo for li long football/soccer nike: cristiano ronaldo for diski football/soccer ceft and company collaboration on the colorful posters for nike’s global soccer campaign event. view all […]