press: nike be free featured on graphic optimism


“advertising genius”.

“throughout their lives, women are confined within spaces, garments and shoes that restrict the body’s natural movement. for spring/summer, nike has created women’s training apparel and footwear that is lightweight and breathable, with minimal distraction and superior comfort. collectively, they lift women into an elevated state, so they can be free.

photography was captured as a collaboration between nike and paris based art photographer denis darzacq, renowned for his work within street photography and fine art.

the campaign was developed by ceft and company.” view all work related to this project.