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press
press: le cabinet de curiosités featured on the fabulous report
art insiders attend VIP preview of “le cabinet de curiosités” “the world despont created is filled with charming reposed items- including a grand selection of bugs and insects created from antique mechanical objects. stunning antiques including a desk from napoleon and a delightful art piece which resembled a bookshelf and a slew of other carefully chosen pieces. all of which were featured in the new krug campaigns designed by ceft and company. a well-heeled group of art-world insiders, collectors, and taste makers descended to the new york mercantile building over the weekend to attend a swanky celebration presented by marlborough and steinitz galleries. the event which was held in honor...
press: gigi hadid flaunts wardements orange babies hoodie for a good cause
“gigi hadid wearing her wardements x orange babies cropped hoodie benefiting pregnant HIV-infected women and their babies in africa…” daily mail: “gigi hadid flaunts taut tummy in $275 wardements x orange babies hoodie in NYC as her new reebok campaign drops. despite the 44f-degree chill, gigi hadid flaunted her taut tummy sans coat while headed back into her manhattan apartment on thursday… (gigi) relies on stylist mimi cuttrell – sported an athleisure ensemble of black leggings and matching sneakers…” “gigi (born jelena) – likely rocking vogue eye wear shades – matched her furla coral backpack with her iphone case. hadid also wore a $275...
press: big in japan, tokyo’s men’s club magazine features creative director ucef hanjani
september issue of men’s club, japan’s premier magazine on men’s style and fashion. ceft and company’s creative director ucef hanjani was featured in their september 2013 issue. he spoke about new york life, his work, and his favorite NY places. photographed by wataru shimosato, in the ceft and company offices. interview by noyuri tokiwa for men’s style. above caption 1: “ucef hanjani photographed shortly after getting off his plane from his vacation in jamaica, leaning next to one of his favorite film posters ‘tout va bien’ by jean-luc godard. sayl chairs designed by his school mate and friend yves behar for herman miller. pink skateboard deck with snow...
Press: Vogue on model-approved label Wardements
Ward Stegerhoek is a man of many trades. The Dutch-born Vogue-minted hairstylist rose to fame in the early 1990s, taming the coifs of supermodels like Cindy Crawford, and has been working in the industry ever since. Now, however, he’s also making waves for his Instagram account @ward_hair. The feed features images of his editorial work; an aggregation of hilarious memes similar to what one would see on @FuckJerry or the @Fatjewish; and posts that comment on political events. So popular is the account (it has over 33,000 followers) that it has spawned another tongue-in-cheek feed, @Wardements_official, a portfolio of Stegerhoek’s newest endeavor: a clothing label. The name’s resemblance to Vetements is...
Press: V-Magazine on the legend of ward the man behind Wardements
“it all started in the basement…” that will get you reading on wouldn’t it? the “legendary hair stylist” story started in the basement, but this started initially as a joke—it’s in ward’s nature to push some buttons and make people laugh. if you follow him on instagram, you get to know his playful side. “…well, i was working with inez and vinoodh on the boardwalk of venice beach in LA, and… i get half an hour off (while they are editing). so i stepped into one of those souvenir t-shirt shops on the boardwalk, and because vetements had been making such a big hype at the time i thought, ‘oh, this is funny.’ i like making people laugh…...
press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani
“for ucef hanjani, uniting separate forces to create a more effective end-result is a mantra. during a project for the nike free women’s apparel, which included print and film, he was determined to choose a photographer that would complement the brand. sarah scaife explores the long history of collaborations between fashion brands and designers, and speaks to ucef hanjani of leading agency ceft and company new york.” “in the world of fashion and lifestyle, these expedient decisions are often based on their creative merit. throughout history, collaboration has occurred between musicians, artists, designers, and other creative alike to develop their respective companies — from kusbi...
press: style.com covers net-a-porter beauty event by ceft and company
“i was defying gravity… i got some good shots after a few attempts… and the pictures seemed to be a hit on… social media channels” above image style.com contributor scott lipps, with ceft and company’s creative director and co founder ucef hanjani at the net-a-porter event. scott lipps wrote: “in this day and age of social media massively consuming our lives, which is going to emerge as the winner for brands—social media marketing or traditional print ads (or both)? when an ad executive invited me to take part in the optical illusion that was the net-a-porter upside room the other day, of course i had to see what all the fuss was about…” “now why...
press: nars cosmetics rolls out new social media strategy
“social media is a challenging medium for luxury brands. while it’s tempting and advantageous, it comes with many perils, namely lack of control and placement and associations with mass outlets. for NARS it was quite apparent that we had to start from scratch and custom build a website that was within the brands aesthetic and sensibility, while incorporating as many available social media channels as possible. we started with a custom interactive facebook app and fangate that allows NARS fans to see the top contestants in real time. the facebook app seamlessly directed traffic to the free standing website where users were able to experience NARS in its full glory. the site structure incorporated...
press: hypebeast on nike architecture of the body
“nike underlines movement – in its various forms – for its new lookbook showcasing forthcoming goods for fall 2015. for ladies, nike has continued to develop essential pieces that were engineered to both accentuate specific movement and create the uniform for the everyday athlete. highlights here include sculpture tights designed with bold prints for an array of expressions and sleeveless tech fleece hoodies. elsewhere, nike looks to the air max 95 and flyknit zoom agility sneakers as the basis for its brand of street style. ladies can get a feel for the collection here, and can head to nike’s website at the end of the month to purchase pieces for fall.” many thanks to hypebeast for the...
press: jawbone visuals by ceft and company in british GQ
“what’s great about jawbone is that its practicality is more than backed up by its visual appeal; it is designed to look and feel like a piece of jewellry or eyewear.” ceft and company’s collaboration with jawbone produced certain visuals like the one above. these visuals were created to be offered exclusively to high-end style magazines that we saw fit to accentuate the beauty and precision of jawbone products. although we knew the images had to be ‘interesting’ and ‘different’ to boost the chances of publication, no one ever imagined receiving a full page image in such a prestigious and widely distributed magazine as GQ. the shots are proof that with a bit...
press: the independent features our nars social media campaign
“inspired by the makeup brand’s popular makeover books, makeupyourmind.com – launched may 6 – invites beauty fans to upload their looks in the hopes of winning a trip to new york fashion week and other prizes. in order to participate, aspiring makeup artists need to connect via their facebook accounts in order to share their interpretations of ten different nars looks. ‘follow the steps and create your own expression of the look,’ it says on the website, but: ‘no two people are alike, so let your individual beauty and creativity show.’ the community can then vote on favorites, clicking a heart-shaped button, with the most popular winning a trip to new york city...
press: nike spsu features in v magazine
“from the game-changing studio wrap to the sportswear pinnacle collection, the nike women’s spring/summer 2013 look book can compete. these sophisticated new silhouettes featured on nike’s superhumans, including US track and field champion allyson felix and US women’s soccer star alex morgan. under the creative direction of ucef hanjani from creative agency ceft and company, shot by santiago and mauricio and styled by V magazine’s own tom van dorpe, the nike women’s spring/summer 2013 look book is innovative, functional and a little avant-garde.” ceft and company engaged with renowned photographers santiago and mauricio for this stunning nike women’s project....
press: ucef hanjani featured in “the new yorkers”
ceft and company co-founder and executive creative director ucef hanjani. architect richard meier. brandon ralph from code and theory. artist christina kruse. russell simmons, founder of rush communication, global grind & phat farm. ceft and company’s creative director ucef hanjani is featured in the book, “the new yorkers”. the book is a selection of, german photographer, gerald forster’s project on documenting new york’s creative elite in their private habitat. the book features a myriad of subjects, including individuals from various sectors of the creative industry such as; architect, richard meier, entrepreneur, russel simmons, brandon ralph from code and...
news: krug campaign wins a world luxury award
ceft and company’s campaign for LVMH’s exclusive krug champagne wins a gold at monaco’s world luxury awards.
Press: as featured in NY Times ceft and company to reintroduce revlon’s iconic brand charlie
“revlon, new york, chose ceft and company, new york, to help reintroduce the fragrance brand charlie. billings were not disclosed. the agency’s work will include packaging design.” ceft and company is thrilled to be the agency of choice for the rebranding of the iconic fragrance, charlie. many thanks to the new york times for the mention. charlie is one of revlon’s most iconic fragrance brands which made waves upon its original launch back in 1973. since then, the brand lost its cache and was pushed into drugstore distribution, with mainly body sprays as its core business. the original brand had such impact that even today, charlie is mentioned in nearly every fragrance launch strategy....
press: pepsi gatorade g-series pro event featured in life magazine
pepsi co. reaches out to ceft and company for their GSP launch event. ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and company turned giorgio deluca’s (of dean & deluca) penthouse apartment into a pro-athlete’s dream pad, showcasing how for a pro, sports and life are inseparable. eli manning and ladainian tomlinson battled each other over a game of foosball, and diddy took the athletes route and climbed the eight floors of stairs in order to get to the party floor and lived to tweet about it. from the event, more than 100 stories were generated, including MTV, the wall street...
press: whbm a musical odyssey tv commercial featured in the huffington post
julee wilson of huffington post wrote, “…as we were patiently waiting for the oscar red carpet to begin a flash of fabulous appeared on the screen–white house black market’s new foot-tapping commercial featuring supermodel coco rocha… directed by johan renck, the mastermind behind madonna’s ‘hung up’ video, the spot features coco tap dancing in over a dozen chic wear-to-work wardrobe options from the new “work kit” collection… and, coco is definitely workin’ it in the stylish and chic line of business wear–she literally dances across a boardroom table in heels… “i heard that they were planning on having a model tap dance. i was hoping i...
press: LVMH krug selects ceft and company featured in the new york times
featured in the new york times newsletter under people and accounts of notice, ceft and company is recognized exclusively as the agency behind LVMH’s elite krug champagne.
press: nike supernatural spring/summer lookbook starring allyson felix featured in the huffington post
nike microsite and its content created by ceft and company new york. “nike is taking its apparel to a whole new level! the athletic wear mega brand has released a high-flying collection of images for its women’s spring/summer 2013 lookbook with help from one of our favorite olympic athletes, allyson felix, along with fellow olympians–alex morgan and paola espinosa. the ladies, who nike refers to as “superhumans,” displayed their world class athleticism and style by leaping, soaring, jumping and bending in a range of the brand’s newest threads. and “soaring” is a pretty accurate way to describe allyson’s career. not only did the 27-year-old track and field sprinter add two olympic gold...
press: la times highlights pepsi gatorade g-series pro event
“eli manning attended a gatorade g series pro bash in new york with NFL comrades including ladainian tomlinson and d’brickashaw ferguson. the athletes were treated to a tasting followed by foosball with about 100 guests at a loft in soho, where sean “diddy” combs made a cameo. we’re told that diddy–in an attempt to keep up with the sports stars?–skipped the elevator and opted to hike the eight flights of stairs to the loft space.” – the LA times ceft and company created this influencer event in new york for a select 75 guests–from the press elite, bloggers, and the world of professional sports. ceft and company turned giorgio deluca’s (of dean &...
press: as featured in WWD, chico’s fas inc, parent company of white house black market, net climbs 57.4% in Q3
ceft and company began its collaboration with white house black market in january 2012 and became the agency of record within months. we are thrilled with the news of the brands growth, and the recent article in woman’s wear daily below. while many aspects contribute to such developments, we’d like to congratulate our client for their vision and support in allowing ceft and company to contribute to this success through the recent iconic communications campaign featuring coco rocha. (spot #1: ” a musical odyssey“, spot #2: “alter ego“) “chico’s FAS inc. continued to grab market share in the third quarter… the firm’s earnings jumped 57.4 % to $41.7...
press: whbm workkit TV commercial featured on oxygen show “the face” starring coco rocha
it is not often that a product commercial can find its way into general entertainment, but this one managed to do just that. the workkit commercial by ceft and company for white house black market utilized model coco rocha’s amazing talent in dance, making the spot a favorite showcase for coco. previously coco had worked with such brands as marc jacobs, lanvin, yves saint laurent, zac posen, stella mccartney and anna sui, securing her place as a multifaceted model. her work with whbm stood out, and her agent secured permission from the agency and the client to include the commercial as part of coco’s introduction in her show “the face” on oxygen. this was completely unsolicited, making...
press: whbm the heart of workwear tv commercial featured on elle.com
“coco rocha busted a few moves for the white house black market spring 2013 campaign video.” – kelsey garcia, elle dispatch fashion. the elle online dispatch fashion section is a great source for what is up to date in the ever-colliding worlds of fashion, music and culture. white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the “workkit” commercials, beginning with “a musical odyssey” and followed by...
awards: creative director ucef hanjani to judge the 2012 world luxury awards in monaco
the world luxury award honors companies and individuals responsible for creative excellence in luxury communication, awarding outstanding work of advertising, design, and multimedia. held in monte carlo, monaco, it is the only international awards program focused exclusively on the global luxury sector. members of an international jury from 10 countries evaluate entries in 14 categories. having won two golds in previous years (2009: krug campaign, 2011: nars campaign), ceft and company’s creative director ucef hanjani has been appointed to the jury for the 2012...
