press

"can timberland be more than just a boot brand?" a first look at stylist veneda carter x timberland's boot collab..."after years of flat sales, the VF corp. owned shoemaker is looking to clarify its sometimes muddled image with consumers. on deck: product innovations, buzzy collaborations, and more apparel. as part of its 50th anniversary kickoff... Read more: Press: Timberland Brand collaborations on the Business of Fashion

september issue of men’s club, japan’s premier magazine on men’s style and fashion. ceft and company’s creative director ucef hanjani was featured in their september issue. he spoke about new york life, his work, and his favorite NY places. photographed by wataru shimosato, in the ceft and company offices. interview by noyuri tokiwa for men’s... Read more: press: big in japan, tokyo’s men’s club magazine features creative director ucef hanjani

"a well-heeled group of art-world insiders, collectors, and taste makers descended to the new york mercantile building over the weekend to attend a swanky celebration presented by marlborough and steinitz galleries. the event which was held in honor of the opening of “le cabinet de curiosités,” an installation from artist thierry despont, featured antiques from the steinitiz collection..." Read more: press: le cabinet de curiosités featured on the fabulous report

“gigi hadid wearing her wardements x orange babies cropped hoodie benefiting pregnant HIV-infected women and their babies in africa…” daily mail: “gigi hadid flaunts taut tummy in $275 wardements x orange babies hoodie in NYC as her new reebok campaign drops. despite the 44f-degree chill, gigi hadid flaunted her taut tummy sans coat while headed... Read more: press: gigi hadid flaunts wardements orange babies hoodie for a good cause

Ward Stegerhoek is a man of many trades. The Dutch-born Vogue-minted hairstylist rose to fame in the early 1990s, taming the coifs of supermodels like Cindy Crawford, and has been working in the industry ever since. Now, however, he’s also making waves for his Instagram account @ward_hair. The feed features images of his editorial work... Read more: Press: Vogue on model-approved label Wardements

“it all started in the basement…” that will get you reading on wouldn’t it? the “legendary hair stylist” story started in the basement, but this started initially as a joke—it’s in ward’s nature to push some buttons and make people laugh. if you follow him on instagram, you get to know his playful side."... Read more: Press: V-Magazine on the legend of ward the man behind Wardements

“for hanjani, uniting separate forces to create a more effective and result is a mantra. during a project for the nike free women’s apparel, which included print and film, he was determined to choose a photographer that would complement the brand. ‘nike’s inspiration comes from the streets and the sports that propel everyday people into global athletics,’ hanjani explains. ‘to express this, we contacted the gallery of a french art photographer, denis darzacq, who had no agent or commercial representative…we arranged a shoot that was not just in line with denis’ work, but true to nike’s brand.’ the ad features a woman dressed in the relevant... Read more: press: collaborations in art, fashion and advertising – interview with creative director ucef hanjani

“i was defying gravity… i got some good shots after a few attempts… and the pictures seemed to be a hit on… social media channels” above image style.com contributor scott lipps, with ceft and company’s creative director and co founder ucef hanjani at the net-a-porter event. scott lipps wrote: “in this day and age of social media massively consuming our lives, which is going to emerge as the winner for brands—social media marketing or traditional print ads (or both)? when an ad executive invited me to take part in the optical illusion that was the net-a-porter upside room the other day, of course i had to see what all the fuss was about…” “now why... Read more: press: style.com covers net-a-porter beauty event by ceft and company

“social media is a challenging medium for luxury brands. while it’s tempting and advantageous, it comes with many perils, namely lack of control and placement and associations with mass outlets. for NARS it was quite apparent that we had to start from scratch and custom build a website that was within the brands aesthetic and sensibility, while incorporating as many available social media channels as possible. we started with a custom interactive facebook app and fangate that allows NARS fans to see the top contestants in real time. the facebook app seamlessly directed traffic to the free standing website where users were able to experience NARS in its full glory. the site structure incorporated... Read more: press: nars cosmetics rolls out new social media strategy

"nike underlines movement – in its various forms – for its new lookbook showcasing forthcoming goods for fall 2015. for ladies, nike has continued to develop essential pieces that were engineered to both accentuate specific movement and create the uniform for the everyday athlete. highlights here include sculpture tights designed with bold prints for an array of expressions and sleeveless tech fleece hoodies. elsewhere, nike looks to the air max 95 and flyknit zoom agility sneakers as the basis for its brand of street style. ladies can get a feel for the collection here, and can head to nike’s website at the end of the month to purchase pieces for fall." Read more: press: hypebeast on nike architecture of the body

“what’s great about jawbone is that its practicality is more than backed up by its visual appeal; it is designed to look and feel like a piece of jewellry or eyewear.” ceft and company’s collaboration with jawbone produced certain visuals like the one above. these visuals were created to be offered exclusively to high-end style magazines that we saw fit to accentuate the beauty and precision of jawbone products. although we knew the images had to be ‘interesting’ and ‘different’ to boost the chances of publication, no one ever imagined receiving a full page image in such a prestigious and widely distributed magazine as GQ. the shots are proof that with a bit... Read more: press: jawbone visuals by ceft and company in british GQ

“inspired by the makeup brand’s popular makeover books, makeupyourmind.com – launched may 6 – invites beauty fans to upload their looks in the hopes of winning a trip to new york fashion week and other prizes. in order to participate, aspiring makeup artists need to connect via their facebook accounts in order to share their interpretations of ten different nars looks. ‘follow the steps and create your own expression of the look,’ it says on the website, but: ‘no two people are alike, so let your individual beauty and creativity show.’ the community can then vote on favorites, clicking a heart-shaped button, with the most popular winning a trip to new... Read more: press: the independent features our nars social media campaign

from the game-changing studio wrap to the sportswear pinnacle collection, the nike women’s spring/summer 2013 look book can compete. these sophisticated new silhouettes featured on nike’s superhumans, including US track and field champion allyson felix and US women’s soccer star alex morgan. under the creative direction of ucef hanjani from creative agency ceft and company, shot by santiago and mauricio and styled by V magazine’s own tom van dorpe, the nike women’s spring/summer 2013 look book is innovative, functional and a little avant-garde. view all work related to this... Read more: press: nike spsu features in v magazine

ceft and company co-founder and executive creative director ucef hanjani. architect richard meier. brandon ralph from code and theory. artist christina kruse. russell simmons, founder of rush communication, global grind & phat farm. ceft and company’s creative director ucef hanjani is featured in the book, “the new yorkers”. the book is a selection of, german photographer, gerald forster's project... Read more: press: ucef hanjani featured in “the new yorkers”

“revlon, new york, chose ceft and company, new york, to help reintroduce the fragrance brand charlie. billings were not disclosed. the agency’s work will include packaging design.” ceft and company is thrilled to be the agency of choice for the rebranding of the iconic fragrance, charlie. charlie is one of revlon’s most iconic fragrance brands which made waves upon its original launch back in 1973. since then, the brand lost its cache and was pushed into drugstore distribution, with mainly body sprays as its core business. the original brand had such impact that even today, charlie is mentioned in nearly every fragrance launch strategy. ceft and company’s efforts will be to update... Read more: Press: as featured in NY Times ceft and company to reintroduce revlon’s iconic brand charlie

julee wilson of huffington post wrote, “…as we were patiently waiting for the oscar red carpet to begin a flash of fabulous appeared on the screen–white house black market’s new foot-tapping commercial featuring supermodel coco rocha… directed by johan renck, the mastermind behind madonna’s ‘hung up’ video, the spot features coco tap dancing in over a dozen chic wear-to-work wardrobe options from the new “work kit” collection… and, coco is definitely workin’ it in the stylish and chic line of business wear–she literally dances across a boardroom table in heels… “i heard that they were planning on having a model tap dance. i was hoping i... Read more: press: whbm a musical odyssey tv commercial featured in the huffington post

featured in the new york times newsletter under people and accounts of notice, ceft and company is recognized exclusively as the agency behind LVMH’s elite krug champagne. Read more: press: LVMH krug selects ceft and company featured in the new york times

nike microsite and its content created by ceft and company new york “nike is taking its apparel to a whole new level! the athletic wear mega brand has released a high-flying collection of images for its women’s spring/summer 2013 lookbook with help from one of our favorite olympic athletes, allyson felix, along with fellow olympians–alex morgan and paola espinosa. the ladies, who nike refers to as “superhumans,” displayed their world class athleticism and style by leaping, soaring, jumping and bending in a range of the brand’s newest threads. and “soaring” is a pretty accurate way to describe allyson’s career. not only did the 27-year-old track and field sprinter add two olympic gold... Read more: press: nike supernatural spring/summer lookbook starring allyson felix featured in the huffington post

ceft and company began its collaboration with white house black market in january 2012 and became the agency of record within months. we are thrilled with the news of the brands growth, and the recent article in woman’s wear daily below. while many aspects contribute to such developments, we’d like to congratulate our client for their vision and support in allowing ceft and company to contribute to this success through the recent iconic communications campaign featuring coco rocha. (spot #1: ” a musical odyssey“, spot #2: “alter ego“) “chico’s FAS inc. continued to grab market share in the third quarter… the firm’s earnings jumped 57.4 % to $41.7... Read more: press: as featured in WWD, chico’s fas inc, parent company of white house black market, net climbs 57.4% in Q3

it is not often that a product commercial can find its way into general entertainment, but this one managed to do just that. the workkit commercial by ceft and company for white house black market utilized model coco rocha’s amazing talent in dance, making the spot a favorite showcase for coco. previously coco had worked with such brands as marc jacobs, lanvin, yves saint laurent, zac posen, stella mccartney and anna sui, securing her place as a multifaceted model. her work with whbm stood out, and her agent secured permission from the agency and the client to include the commercial as part of coco’s introduction in her show “the face” on oxygen. this was completely unsolicited, making... Read more: press: whbm workkit TV commercial featured on oxygen show “the face” starring coco rocha

“coco rocha busted a few moves for the white house black market spring 2013 campaign video.” – kelsey garcia, elle dispatch fashion. the elle online dispatch fashion section is a great source for what is up to date in the ever-colliding worlds of fashion, music and culture. white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the “workkit” commercials, beginning with “a musical odyssey” and followed by... Read more: press: whbm the heart of workwear tv commercial featured on elle.com

“to celebrate the release of the new book makeup your mind: express yourself by NARS founder and creative director, françois nars, the cosmetic brand is launching makeupyourmind.com, a virtual global gallery to showcase your personal interpretation of beauty. you’ll be able to re-create a look from the book, upload an image of your makeup creation, and then vote for your favorite entries. you may even win one of thirteen prizes, including a trip to new york city to join NARS backstage during new york fashion week! how it works: select one of the twelve looks on the website and follow the on-screen step-by-step instructions … post a picture of your handiwork to the website and then vote for... Read more: press: teen vogue features our nars social media campaign

bruno magli’s premier short film, 603 as featured on models.com. the film was directed by karen collins and features models heidi mount and matt clunan. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. the film is the first of its kind for the luxury fashion house, and surely paved the way for works to come. the film premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new identity of the historic brand... Read more: press: bruno magli’s premier fashion film 603: featured on models.com

“…the game faces presented in a 60-second commercial that began running yesterday on networks including CBS, ESPN, FOX and MTV are in the form of stark, even startling masks that are intended to personify the transformation of six professional baseball and football players from mild-mannered men into steely competitors.” the above mask was created by ceft and company as a PR tool for nike during the launch of nike’s warrior campaign. one hundred masks were produced complete with custom steel cases and were included in a kit with a sample of the pro performance apparel by nike, detailed information about the campaign and the product. the project was featured in numerous press... Read more: press: nike warriors featured in the ny times

revlon’s charlie new design packaging by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. view all work related to this […] Read more: press: charlie packaging selected in graphis design annual

"revlon’s charlie new design packaging by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals." Read more: press: moda operandi collateral selected in graphis design annual

lvmh awards the moet and chandon bubbly campaign to ceft and company new york and its creative director, ucef hanjani. Read more: press: moet bubbly featured in adweek

“coco rocha has been cast by white house black market to bust some moves in previous seasons–but this time she’s not alone. well, okay–technically, she is. the brand’s fall 2012 campaign features the model in a pose-off against herself, wearing office-appropriate outfits on both sides of the battle. after watching the video a few times, though, we still couldn’t decide on a clear winner. both versions of the copper-haired model look really good–and they’d definitely out-dance us….“ – alison syrett, lucky mag following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises the audience... Read more: press: whbm alter ego tv commercial featured in lucky magazine

“currently, i’m obsessed with my (twins) little tullia and vera, mastering erik satie’s trois gymnopédies on my acoustic before i turn 90, receiving my wenge-wood knives order from dean & deluca catalog, my new nike air force ones, my newly rediscovered violent femmes album…” – refinery 29 Read more: press: creative director ucef hanjani at refinery 29

co-founder and creative director, ucef hanjani, photographed in the new yorker magazine for from new york portrait. Read more: press: ucef hanjani in the new yorker magazine volume 05

“manhattan-based model coco rocha’s got a spring in her step for the latest white house black market campaign “work kit.” she can dance if she wants to! says refinery29 in their blurb on the white house black market tv commercial featuring coco rocha, creatively directed by ceft and company. a musical odyssey was inspired by the “work-kit,” a line of carefully designed modular workwear by white house black market. for this season, the line consisted of mainly black and white looks with the insertion of a single color…. red. the spot was shot accordingly and in just 2 days, on film, not digital, by swedish director johan renck. the film was made using various takes of the model,... Read more: press: whbm a musical odyssey tv commercial featured on blog refinery29

“if you were watching tv yesterday, you may have caught the premiere of my new whbm commercial. quite a few people did, and i was so happy to receive such encouraging feedback!” “yes I did all my own stunts and still have the bruises to prove it!” “white house black market asked me to tap dance for their next tv campaign….the inspiration for my performance was the recent hit film ‘the artist’, and i can’t wait to show you the finished product (i’m still sore from the days of rehearsal). see some behind-the-scenes pictures of my rehearsal above, thanks to the great creative team at ceft & company.” the beautiful coco rocha posting on her... Read more: press: oh-so-coco features whbm’s a musical odyssey

german photographer/director, gerald forster, visits the homes of new york city’s most notible creatives, capturing the place where they are their most imaginative. forster photographs the homes of the founders of reknown brands like: le labo, ceft and company new york, rush communications, threeASFOUR and WSJ magazine, to name a few... ucef hanjani, co-founder and executive creative director of ceft and company new york and the fashion photographer karen collins and their twin daughters tulia and vera... photos gerald forster... Read more: press: gerald forster photographs ucef hanjani in the new yorker

the california project logo and identity designed by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. view all work related to […] Read more: PRESS: THE CALIFORNIA PROJECT IDENTITY SELECTED IN GRAPHIS DESIGN ANNUAL

our beautiful spring/summer campaign for luxury japanese fashion brand adore, featuring model tanya dziahileva and photographed by sofia + mauro is featured here on welovead. view all work related to this project. Read more: press: adore campaign with model tanya dziahileva featured on welovead

“she has moves – coco rocha is back once again for the spring 2013 campaign film from fashion label white house black market. photographer and director ellen von unwerth captures the canadian beauty in work-wear ready looks. coco brings a sense of vibrancy and freshness to an otherwise static work environment with her dancing.” - joanna, fashion gone rogue white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing off a new set of moves while dancing the day away between her preoccupied coworkers. the spot bookends the series of the... Read more: press: whbm the heart of workwear TV commercial featured on fashion gone rogue

“the olympic medal ceremony provides the ultimate stage for winning athletes to be celebrated for achievement in their respective sports….or so says nike in its latest piece of olympics marketing, a slightly tongue-in-cheek style guide for american athletes, which provides tips on how to wear the iconic brand’s apparel during appearances on the medal stand or while on the scene in the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company, is a throwback to earlier handbooks that doled out fashion advice alongside proper etiquette and conduct. the book’s chapters feature line illustrations accompanied by slightly over the top prose, as well as... Read more: press: nike london 2012 olympics etiquette book featured on psfk

“everyone has co-workers who are a little cuckoo, but no one has a co-worker like coco. in her third commercial for white house black market, rocha shows off her signature dance moves — and engages in some fun workplace shenanigans — while her colleagues in a quiet office pay no mind. watch as rocha spins, slides, and tosses papers in this latest video, directed by ellen von unwerth under the creative direction of ucef hanjani.” – christina perez, pop sugar white house black market releases the third episode of the “workkit” series, directed by ellen von unwerth and created by ceft and company. model coco rocha charms us once again in “the heart of workwear”, showing... Read more: press: whbm the heart of workwear tv commercial featured on pop sugar

ceft and company’s creative director ucef hanjani’s photographer wife karen collins and their two beautiful twins featured in japanese vogue in an article focusing on children’s fashion. view all work for karen collins. Read more: press: vogue japan features ceft and company founder’s family

“putting other models to shame with their pseudo hops and jumps, some of the world’s top female athletes literally flip and soar for nike women’s spring/summer 2013 lookbook wearing the brand’s latest line of hi-tech gear inspired by superhuman abilities, some of nike’s own superwomen, including 4-time gold medalist sprinter allyson felix, alex morgan and paola espinosa, fully embody the flow, energy and flexibility in this acrobatic preview of some of the swoosh’s most innovative apparel to date. under the direction of ucef hanjani from creative agency ceft and company, plenty of new sneakers, track jackets, track and yoga pants, tees, backpacks, and other accessories... Read more: press: nike spsu featured in freshness mag

“hanjani has been the mastermind behind some of modern history’s best known advertising campaigns, including those produced for jaguar, target, and nike. in 2003, he started his own boutique agency, ceft and company, which has produced campaigns for ferragamo, krug champagne, and fendi, to name a few.” -amy... Read more: press: ucef hanjani, founder and creative director, ceft and company

"nike womens drop their fall 2015 lookbook, which celebrates the athlete’s architecture of movement. accommodating a variety of sports, the collections have been designed to not only encourage the best possible performance, but physically emphasize it for aesthetic value, too. that includes garments such as sculpture tights featuring bold prints or semi-transparent paneling, loose fit tanks and sports bras as well as nike’s flyknit zoom agility sneakers. the full collection is available from july at selected nike retailers and nike.com." Read more: press: highsnobiety on nike architecture of the body

“winning is good, but looking good as you win is kinda important too. nike released this tongue-in-cheek style guide for american athletes, which provides tips on how to wear the brand’s apparel during appearances on the medal stand or around the olympic village. the hardbound volume, developed in partnership with creative agency ceft and company, is a throwback to earlier handbooks that doled out fashion advice alongside proper etiquette and conduct. the book’s chapters feature line illustrations accompanied by slightly over the top prose, as well as the color photography of max farago, providing detailed instructions on everything from how to avoid unsightly t-shirt creep from beneath your team... Read more: press: nike london olympics etiquette book featured on limite magazine

the campaign for krug champagne was featured in the "world's best graphics" gallery design annual'. Read more: press: krug campaign features in gallery design annual

“successful PR requires a great PR tool that is worthy of talking about” the above mask was created by ceft and company as a PR tool for nike during the launch of their warrior campaign. one hundred masks were produced complete with custom steel cases containing one of the numbered masks, a sample of the pro performance apparel, detailed information about the campaign and product as well as a custom kits created for the launch of the warriors campaign. the mask was featured in numerous press publications as well as on many news stations. the mask was even worn by a news announcer during a primetime broadcast. view all work related to this project. a “physical” invitation created by... Read more: press: nike work featured in pie books

ceft and company’s work for the nike considered campaign as featured in the prestigious international design yearbook. view all work related to this project. ceft and company’s work on logo/website design for seed as featured in the prestigious international design yearbook. ceft and company was engaged in the creation of naming, logo design, identity and collateral for seed new york. the business cards were waterproof stickers in disguise, serving a double purpose. once the information on the card was transferred into ones contacts, the cards took on an afterlife as a sticker displaying the company logo and the company’s website. the circular (seed) motif was used throughout the identity... Read more: press: ceft and company featured in the international design yearbook

ceft and company surpassed expectations with the invite for maria sharapova’s dinner announcing her professional relationship with nike. the physical invites were created to ensure they would be noticed, and were hand-delivered to key fashion editors in new york. the purpose was to meet maria sharapova and get to know the two sides of her story, the beautiful stylish maria, and the incredible and competitive tennis star that she is. the unusual invite brought in at least four times as many guests as nike had initially anticipated. the RSVP was so successful, nike extended the engagement to accommodate the interested parties. what’s more, is that the overwhelming success prompted nike to use the... Read more: press: maria sharapova nike event invitation featured on design and design

quotes from the dieline: “the relaunch program encompasses; positioning, exclusive distribution, naming, scent creation, packaging design and a flagship limited edition bottle that will be introduced across a 3 years plan and had begun in 4th quarter of 2013. in it’s phase 1, the packaging of charlie eau de toilettes and body fragrances was completed and the products are planned for distribution in the later half of q1 starting with the uk market…” “charlie was a fire starter. she did things her way. charlie was credited for many firsts, such as: first cosmetics company to feature an african american woman in it’s advertising, and the first fragrance advertising to feature a women... Read more: press: charlie packaging featured in the dieline

“much like the previous season, the stunning coco rocha will return to be the face of white house black market’s fall 2012 campaign with a series of print and television advertisements. entitled ‘alter ego,’ the new tv spot will feature the supermodel doing more than just striking a fierce pose–instead, she will be tap-dancing a routine specifically created by broadway choreographer, laurin latarro. the campaign was created by new york based agency ceft and company, under the creative direction of ucef hanjani.” following the success of the first white house black market commercial “a musical odyssey” by ceft and company, the sequel titled “alter ego” surprises... Read more: press: WHBM alter ego TV commercial featured in kenton magazine

Founded by Nassir Achour and Shire Marius Standnes in 2012, vidFlow has burst on to the Norwegian streaming market with its music video service this month. They’ve combined their love of music videos with an efficient tool designed to allow the consumer to browse through a never ending archive of new and old classics. OFC loves the concept of this brand and we caught up with Nassir to find out more about this emerging startup business... Read more: press: vidflow featured on oslo folk collective

“…the book is the work of new york-based creative agency ceft and company and was photographed by max farago and for me, is one of the more impressive bits of printed paraphernalia to have come out of all things olympics-related that have started flooding into my snail mail cubby hole. it’s suitably light-hearted and laden with tongue-in-cheek wording still, while i chortle at sentences such as ‘from the stand-up collar to the satin finish, this medal stand look takes a minimalistic approach to elegance….i’ll be witnessing some of those moments as i’ve luckily scored tickets to see all the events including the 100m womens final on 4th august and yes, i am actually... Read more: press: nike london 2012 olympics etiquette book featured on style bubble

nike dance poster design by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. Read more: press: nike metro poster selected in graphis design annual

“i’m a huge champion of self-expression through makeup; playing with pigments to show the true you is paramount in my book! mega-makeup house NARS cosmetics has this very same philosophy; the company recently concluded the makeup your mind: express yourself game, which invited everyone to recreate makeup looks from makeup artist francois nars’ new beauty tome, makeup your mind: express yourself. the grand-prize winner, kale teeter of panhandle, texas, completed all 12 of the featured looks pulled from the makeup your mind: express yourself book, and received the most votes out of the thousands of participants. his winning look was a recreation of look #3 (shown above), a hazy smoky eye... Read more: Press: our nars social media contest has a winner

ceft and company’s social media campaign for NARS cosmetics as featured in coco & creme blog. “5 reasons we love: NARS’ new makeup your mind: express yourself site. 1. you will not have to worry about makeup ideas for the rest of 2011. there are twelve looks shown in total which gives you enough makeup ideas for the rest of the year. you can alter them with different lip shades, eye shadows, blushes and so much more. 2. the site shows looks on women of color. whenever I browse magazines or watch beauty tutorials on television, the models are rarely women of color which makes me scared to try it on myself. don’t fret here: nars shows looks on a variety of women from fair-skinned to... Read more: press: 5 reasons our nars social media campaign is loved

"a man unloads empty tide containers from a compact car and places them at precise intervals on the road. next scene: the car, in racing mode, weaves in and out of the plastic bottle, which represent traffic pylons. graphic: 'prices so low. you don't have to hold back'." Read more: press: target, one of the best spots according to adweek

spring is a time to take flight and soar away from bad health, idleness, cold weather and more, so the nike be free ad campaign really strikes a cord with its audience. it features suspended sports models as they embrace this time to rejuvenate their bodies with top of the line gear and accessories. photographed by their spring collection, the nike be free ad campaign seems inspired by denis darzacq's past photo series in which street dancers fake falling. considering that he was one the photographers commissioned for this campaign, i'm not surprised. the campaign was conceived and produced by ceft and company new york... Read more: press: nike be free featured on trend hunter

viktor & rolf men fragrance product design featured in the 'world's best graphics gallery magazine'. Read more: press: our men’s fragrance product design for V&R featured in gallery design annual

"beauty isn’t really my bag, though i’m starting to dip my toe in it because it’s fun, attainable, and let’s be honest: who doesn’t like to shine? i was invited to net-a-porter’s beauty anniversary yesterday, and in addition to taking snazzy pix like the one below, i was able to find out about a few fabulous products that i’ll have try out soon. i don’t do nearly enough beauty posts, but i might just get it started! these fun pictures are the brainchild of ucef hanjani of ceft and company. he basically created a room where the chair and bags were on the ceiling. we walked in and posed. then the camera flipped us upside down. cool, right?" Read more: press: net-a-porter beauty event as featured in fashion bomb daily

“just a great piece of art direction & copy direction. simple but well executed.” the ultimate celebrity campaign is one that is about the work and achievements that made the person a celebrity, not the mere facade or the physical self. this campaign created by ceft and company portrays each one of these amazing people through their work and passions in life, opening a door to an intimate side of each that only krug has access to. the ambassadors include anjelica houston, graydon carter, david lynch and buzz aldrin. (all ambassadors were selected and contacted through ceft and company and its partners). the krug campaign created by the agency won the prestigious gold award at the world luxury... Read more: press: krug – unlock your treasures featured on adbrand

“the LVMH-owned brand has appointed the boutique agency to create a global print advertising campaign, as well as a slew of campaign extensions from content-driven books and publications to cultural experiences in major cities in key markets…. ceft, founded by creative director ucef hanjani, has previously produced campaigns for a number of french clients including lancome and moet & chandon, as well as work for l’oreal’s luxury division, nike, and a number of international fashion magazines, including BIG in the US and numero in... Read more: press: LVMH awards luxury champagne krug to ceft and company featured on media week

luxury champagne brand krug appoints new york agency ceft and company to create a global advertising campaign. Read more: press: LVMH awards elite champagne krug to ceft and company featured on brand republic

top image: “the dance” poster designed by ceft and company featuring photographer ryan mcginley and icelandic artists shoppy a.k.a. hrafnhildur arnardottir. this was one of ryan mcginley’s first commercial projects prior to w magazine editorials and levis campaigns. shoppy created elaborate, bold yet feminine work for nike women’s line. the poster accompanied booklets and other collateral pieces created for the editors and guests. (a little fun trivia on shoppy, she uses that name because somebody once misheard her name as “shoplifter”.) design and design is an online community dedicated to design, operated by other designers. this is what the industry aspires to and considers relevant.... Read more: press: nike metro posters featured on design and design

design and design is an online community dedicated to design, operated by other designers. this is what the industry aspires to and considers relevant. we are pleased to be featured and a part of that community. view all work for lancome. Read more: press: lancôme posters featured on design and design

tokyo, japan: pie books publishes the work in progress and final results of the flow architec logo and identity design created by ceft and company new york. the book, aptly titled “work in progress: graphics for visual presentation” focuses on inspirational designs from across the world and gives us a glimpse at the inner workings of design and conception. pie books is credited with numerous award winning design books showcasing the international design community and features some of the industry’s elite. ceft and company engaged in logo design and identity for “flow architech”, a new york based company with a focus on architecture and technology. ceft and company designed collateral... Read more: press: flow identity development and design featured in pie books

pop-punk band good charlotte and sony bmg’s engagement with ceft and company new york as featured on design and design. Read more: press: good charlotte good morning revival album art featured on design and design

“sofia sanchez and mauro mongielo took the photos for this adore ad campaign. the project was done by new york agency ceft and company, with creative direction by ucef hanjani & the art direction by kim norcott and pierre jeand’heur. and the model is tayna d, from the agency marilyn.“ ceft and company teamed up with japanese fashion brand adore for their spring/summer campaign featuring model of the moment, tanya dziahileva. the soft undertones and pastel colors provided a perfect backdrop for the brand’s new seasonal looks. ceft and company was engaged in the ideation, shooting and art direction of the campaign. view all work related to this... Read more: press: adore campaign starring model tanya dziahileva featured on view on fashion

the lovely siri tollerod in ceft and company’s layouts for the spring/summer 2012 campaign for japanese fashion brand, adore. welovead featured the campaign on their site, featuring photography by karen collins and the creative direction of ucef hanjani. view all work for adore. Read more: press: adore spring / summer campaign with model siri tollerod featured on welovead

the united kingdom’s prweek covers the awarding of lvmh’s krug champagne to ceft and company and its creative director ucef hanjani. Read more: press: pr week united kingdom on krug champagne

“what is ceft and company… it’s a question we are still trying to put an answer to. ceft and company is an oddity of sorts. we are not a design studio or an ad agency. the best possible explanations were given to us by our client at dior, which were, “a dream lab” or “creative lab”. no place i know of, can invent/implement a strategy and execute it in a polished manner as we do. it’s the brains behind the beauty that is the ultimate goal. the challenge is to create meaningful design and dialogue which will always be in demand. design and advertising as we have come to know it, is dead. brands are looking for meaningful ideas that can be implemented into marketing and operations... Read more: press: milk x magazine feature ceft and company plus interview with creative director ucef hanjani

throughout their lives, women are confined within spaces, garments and shoes that restrict the body's natural movement. for spring/summer, nike has created women's training apparel and footwear that is lightweight and breathable, with minimal distraction and superior comfort. collectively, they lift women into an elevated state, so they can be free. photography was captured as a collaboration between nike and paris based art photographer denis darzacq, renowned for his work within street photography and fine art. the campaign was developed by ceft and company." Read more: press: nike be free featured on graphic optimism

"believe it, fall fashion week is right around the corner. this time we’re gearing up for the fall season with show packages from some of our favorite modeling agencies stateside. think of these comp cards as a teaser of who to expect to see on the fall runways come february 12. among many fresh faces, supreme’s offering includes catwalk constants like kremi and marique schimmel. under the art direction of ceft and company, the tommy ton-lensed cover captures the recognizable supreme-emblazoned varsity jacket..." Read more: press: style.com showcases supreme models NYFW15 kit design by ceft and company

the show packet for supreme models was designed and produced by ceft and company new york and utilized specialty paper stocks to create the outer shell. the packet tears open on one-end via pre-perforation and die stamps, and reveals a flood of color cards on the inside. the packets were sent to select designers and featured supreme’s most coveted models. cover photo taken by tommy ton. Read more: Press: models.com showcases supreme models NYFW15 kit design by ceft and company

money and finance names its top 25 advertising icons of all time sitting next to iconic campaign characters such as the maytag repairman, wrigley’s doublemint gum twins, and the marlboro man is the kmart joe boxer man. the spot was art directed by none other than ceft and company co-founder, ucef hanjani in 2002 while at chiat day agency new york. vaughn lowery’s famous “boxer boogie” dance helped make joe boxer one of kmart’s most successful brand launches. by 2003, he was featured on aol finance’s top 25 ad icons of... Read more: press: kmart joe boxer ad makes it to the top 25 ad icons of all time

“looks exactly like the kind of breakthrough talent new york will subscribe to heavily. congratulations are in order to ceft and company new york, the house behind the package’s creative direction. they have managed to align supreme’s accessible new taste point in girls with an elegant presentation that embosses the agency’s name in silver on […] Read more: press: supreme kits featured on models.com

“ceft & company, a creative agency collaborated with nike recently to launch a hardbound book which is inspired by the 1950’s etiquette book. the models hannah holman and yuri pleskun are featured and their color photographs are captured by max farago with the help of creative director ucef hanjani. the book offers some style tips and etiquette to the olympic athletes of the US. the book is just launched exclusively for the athletes attending the 2012 olympics and the press focusing on proper conduct… …the impressive etiquette book illustrates how to wear iconic attires, the way of rolling sleeves of a blazer or tying nike scarf or on the nike trainer knotting your laces etc., which... Read more: press: nike london 2012 olympics etiquette book featured on the luxury hub

“…nike has created their own book of proper behavior and is giving them exclusively to attending olympic athletes and press…. in collaboration with creative agency ceft and company, nike is taking some inspiration from those days, creating a tongue-in-cheek london 2012 olympics etiquette book. instead of teaching how to walk with a book on your head, it offers playful (albeit a tad mocking) lessons on knotting the shoelaces on your nike trainer and how to properly roll up the sleeves on your blazer…. while the book is basically a nike catalogue, at least they’ve come up with an angle that isn’t worked often…. yuri pleskun and hannah holman are amongst the models used and the... Read more: press: nike london 2012 olympics etiquette book featured on just luxe

“there’s all this hubbub about the new NARS book and its interactive website makeup your mind. the very cool creative team at ceft and company did the design and production. and sure, we love that everyone can get in on trying out the looks françois nars created for the just-released how-to tome, makeup your mind: express yourself, but what we’re really psyched about is the book’s before and after shots and easy photo tutorials. from everyday looks to makeup experimentation and mastery, nars’ latest call-to-diy-arms unveils looks that we totally dig using real people of all ages, not professional models. and, in an exclusive partnership with nordstrom, NARS created makeup... Read more: press: refinery29 features our nars social media campaign

Name: ucef hanjani Age: old enough Title/Job: founder and creative director at ceft and company new york Describe your style in five words: erik satie meets sergio leone What are you currently wearing? white jeans by marc jacobs, my old white cotton button down shirt by helmut lang, no socks, my white generic man naval […] Read more: press: ucef hanjani featured on generic surplus style profile

ceft-and-company-nylon-magazine-event-olivia-wilde-sky-bar-mondrian-hotel-guest-of-a-guest "chris pine, samantha ronson, nicky hilton and more join hosts olivia wilde and marvin scott jarrett at skybar to celebrate nylon's august denim issue... Read more: press: nylon denim event starring olivia wilde featured on guest of a guest

ceft-and-company-revlon-charlie-fragrance-relaunch-carton-magazine "toute première fragrance lancée mondialement par revlon en 1975, l’historique charlie s’offre une nouvelle jeunesse orchestrée par l’agence new-yorkaise ceft and company. ce parfum revlon vous dit forcément quelque chose ! affublé d’un prénom féminin, ce floral sensuel (mêlant vanille, santal, mousse de chêne, oeillet, jacinthe ou encore pêche) est le symbole même de toute une génération. charlie finalement, c’est cette femme active américaine... Read more: press: charlie new packaging as featured on carton magazine

"in preparation for the relaunch of the revlon "charlie" perfume, the 'ceft and company new york' creative agency was put to the task of rebranding revlon's iconic fragrance with fresh packaging. when it first came out, the charlie brand was a frontrunner in fragrance. the cosmetics company is linked to many firsts in marketing, including being the first to feature an african american woman, as well as the first to depict a woman wearing pants. although the popularity of charlie has dwindled since it first came out, the brand's spirit is still as strong as ever. in its refreshed packaging, the charlie fragrances are represented as colorful essences in colors like hot pink, charcoal, red and peach. as the ceft and company new york describes, 'the new packs look and feel like the very scents they contain.'" Read more: press: new packaging for the revlon charlie fragrances revives a classic featured in trendhunter

ceft and company was commissioned to create an entire issue of big magazine, the prestigious art & design and fashion magazine that collaborates with the best creative talent globally. previous issues were designed by creative giants such as, peter saville, marc atlan, david carson, doug lloyd (lloyd and co), swillingham & spalding. “‘BIG’ is the hippest art/fashion/photography book disguised as a magazine to date. published six times a year, each issue of ‘BIG’ is devoted to a different subject matter — meticulously dissected with photos, stories, theory, and fashion.” view all work related to this... Read more: press: big magazine in the weekend edition

“hanjani says that hiring luchford who shot the legendary prada campaign was essential to getting what was needed. ‘when we first proposed luchford there were some reservation about the moodiness of his early work’ he continues ‘but luckily we had smart clients who saw the advantages.’ hennessy is now the fastest-selling cognac, often transcending other conventional liquors used in the past by hipsters.” positioning hennessy as a mixed spirit was it’s selling genius, it was later trailed by all other cognacs but that all originated with hennessy positioning and advertising campaign. article by lisa lombardi of pdn (photo district news) on the hennessy campaign... Read more: press: hennessy campaign – the fastest selling cognac

OBIE best of show 4 WADC awards for single ads as well as the campaign the campaign was a success in more than the expected manner. most importantly to us, the communication, targeted at a very difficult and particular audience, worked, driving traffic and forcing the SF aids foundation to accommodate the unexpected requests for assistance on their help-line as well as at their shelters. …this was rewarding for us, knowing how much time everyone had invested on research, on site volunteering as well as, of course, the creation of the work itself. yet more unexpected for us, it also caught the eyes of an audience which we did not target at all… the advertising community,... Read more: news: SF AIDS foundation campaign a success

STREETSIGN by sandy brown published in adweek discusses the NXCH program. Read more: press: ADWEEK covers the NXCH campaign

“on tuesday nike unveiled new plans to help mother earth. nike’s new nike considered design plan is to have all apparel, footwear, and sports equipment meet environmentally friendly standards for all footwear come 2011. the same goes for nike apparel by the year 2015, along with equipment by 2020. nike’s agenda is to cut waste of their global footwear supply by 17% and raise the use of environmentally preferred materials by 20%. nike’s mark parker reports to WWD: ‘i see potential for us to be a game changer….this is good for our shareholders, our consumers, and ultimately, our planet.’“ the blog trashbag aesthetics reports on the nike considered campaign and its... Read more: press: nike considered featured on trashbag aesthetics

“…because of its size and influence, any change that nike makes has enormous leverage in the rest of the marketplace. they set the standard that others follow….and implementing considered design into all their footwear, as is projected…will substantially reduce the volume of toxic solvent adhesives that factory workers and waterways have to cope with. nike has also, inadvertently seeded some deeply green companies….not to mention that bill bowerman, co-founder of nike, helped the world’s first environmental footwear company, deja shoe, get up and running.” the nike considered campaign is featured on treehugger.com, an environmentally conscious website. the campaign is called a... Read more: press: nike considered featured on treehugger

"…part of the process has been developing the in-house considered design index, which vogel said was organized around the principals of selecting ‘environmentally preferred materials,” receding waste, using less-toxic solvents and spurring innovation. in a theme that has been echoed by many businesses who have sampled going green, vogel said once you start on the sustainable path you discover how infectious it is, and want to keep learning more and becoming even more eco-friendly.” the daily green, “a consumer’s guide to the green revolution” writes up the nike considered campaign, determining whether or not the tremendous entity that is nike is truly dedicated... Read more: press: the daily green on nike considered

“nike inc unveiled a line of more eco-friendly products on tuesday which aim to use more sustainable, recyclable materials that should also translate into better profit margins for the future. that strategy will help the world’s largest maker of athletic shoes and apparel keep its stride as consumers worldwide cut back on spending on worries about a deepening financial crisis, its top executive told reuters.” nike considered unveils their new campaign featured in stv online discussing their usage of recyclable materials and environmentally friendly products. the creative design for the project and the launch event was executed by ceft and company new york. the event’s interior,... Read more: press: nike considered unveiling new products

“whether it be in the political arena, business circle, or social gathering, the current hot topic is to think green and how to implement these green ideas into our daily lives. so to reaffirm their commitment to the sustainability initiative, nike today debuted the company’s next major step in its evolution with nike considered design – an ambitious expansion based on the principles behind its already popular nike considered product line.” ceft and company was assigned the design production and location sourcing of the nike considered event in nyc. the event was to focus on the environmental leadership programs at nike and the future plans for greener production. the 57th floor... Read more: press: nike considered in freshness mag

target’s quaint television ad, creatively directed by ucef hanjani receives an AIGA award and is documented on their site. view all work related to this project. Read more: press: aiga features target television ad

while creative director at KBP, ucef hanjani (current creative director at ceft and company) concocted these beautiful and inventive campaigns for target. view all work related to this project. Read more: press: c’est du propre target e-tapes

ucef hanjani enlists big tv, british directors andy delaney and monty whitebloom to create the campaign for netscape and its portal site, netcenter. Read more: press: netcenter portals in creative review

slate.com’s feature article on the joe boxer for kmart commercial featuring dancing vaughn lowery that was art directed by ucef hanjani. Read more: press: joe boxer featured on slate.com

adweek names kmarts joe boxer advertisement as one of the best spots. under the art direction of ucef hanjani, kmart’s “vaughn” spot was featured in adweek. wearing only underwear, vaughn lowery garnered some serious publicity with his chippendales act. still, his joie de vivre rubs off. why is this man so happy? because kmart now carries joe boxer clothing. Read more: press: joe boxer for kmart featured in adweek

seed-graphis-award-winner-press "graphis inc. is committed to presenting exceptional work in international design, advertising, illustration & photography. ceft and company new york's collateral design for seed was featured in the graphis letterhead 7 edition. you can find it on page 43." Read more: press: seed collateral featured in graphis

objective) ceft & company was asked to develop an eye-catching press kit for a new line of apparel called Nike Pro Performance, gear that professional athletes wear under their suits to keep cool and dry. The kit had to work in tandem with the warrior theme developed for the campaign's broadcast communications. audience) the press kit was hand-delivered to the general media to create awareness of the new line of apparel. a total of 100 kits were created, each individually numbered. concept) the design was based on the premise that athletes, like warriors, create something powerful and timeless, ceft & company looked toward historical references for inspiration... Read more: press: nike warrior mask featured in innovative promotions that work

nike: be free film by barnaby roper for ceft and company makes the cut on the "fashion film network" top 10 list of fashion films, losing the number 1 spot to lady gaga's "born this way" video filmed by nick knight. Read more: press: nike be free in top 10 fashion films

let's get light on our feet! for their spring/summer collection, nike released a new ad campaign be free by paris-based art photographer denis darzacq and director barnaby roper that shows how women's training apparel and footwear can be lightweight, breathable, and comfortable. the photos show women floating through the air, free from their confined spaces that athletic garments and shoes typically place them in... Read more: press: nike be free featured my modern met

ceft and company engaged with paris-based art photographer denis darzacq and director barnaby roper for the nike be free ad campaign. featured here in carne mag, an independent digital magazine that promotes a very select group of creatives from an array of disciplines. carne mag is global, hailing from both the united states and argentina. Read more: press: nike be free featured in carne mag

ceft and company's nike be free campaign with art photographer denis darzacq and photographer/director barnaby roper landed in blogs around the world. it is featured here, in designcollector, an exclusive website providing a visual overdose of creativity to their international readers. Read more: press: nike be free featured in designcollector

seed identity designed by ceft and company new york as featured in graphis design annual. publishing work from some of the best talent in design, advertising, and photography, graphis is committed to embracing the entire artistic community by presenting aspiring young artists, as well as award-winning professionals. Read more: PRESS: SEED IDENTITY SELECTED IN GRAPHIS DESIGN ANNUAL

having worked as a creative director on various accounts, it was quite refreshing to head off and start our own small creative office and work on our first tv shoot the way we always wanted it to be done, but never believed possible. in our first year, we landed our first tv campaign. the project came to us directly from japan, of all places, but it was a welcome adventure. our first meeting seemed like lost in translation, when we found our group smaller than we imagined, in a large conference room at the drake hotel surrounded by japanese executives and their many translators. after our presentation and a few weeks of waiting, the work began... Read more: press: interview with ucef hanjani for shoot magazine

in today’s fast-paced, time-conscious world, many have forgotten the power of one-on-one client collaboration. when assignments get saturated in committee politics and red tape, an overabundance of uninspiring and mediocre print, broadcast, and electronic communications floods the marketplace. after more than 10 years, ucef hanjani just got tired of the heavy-handed bureaucracy of agency work and sought to build a high-end, luxury-driven creative office that provides a more personal, hands-on approach with clients. by taking a leap of faith, the former creative director moved out of the agency rat race and started his own venture. a small, but very active, new york based firm, entitled ceft and company, was... Read more: press: the alternative pick magazine features ceft and company new york

nike's 'be free' campaign by ceft and company new york, highlighted the work of art photographer denis darzacq and director barnaby roper. featured above on the multinational, paris-based website, 'fubiz' and a multitude of other websites, the campaign helped nike spread the work about their latest innovations, across the globe. 'fubiz' boasts a large fan base, and focuses on inspirational and original pieces of work relating to culture and design. Read more: press: nike be free featured on fubiz

ceft-and-company-ny-agency-press-nike-be-free-feel-desain hailing the campaign as "incredible," international blog 'feel desain' featured ceft and company's nike be free campaign on their site with the utmost praise. working with art photographer denis darzacq and director barnaby roper, the agency achieved a new level of artistic heights for the global giant, nike. 'feel desain' is an online magazine featuring a diverse fan base. they partnered with top italian newspaper la stampa in 2010, to further expand their creative space. Read more: press: nike be free featured in feel desain

karen collins featured in creative review for her beautiful work with soma magazine. an interesting article featuring the photographer’s inspirations and otherwise. view all work for karen collins. Read more: press: creative review future stars of fashion with lee swillingham

picture magazine’s editorial on ucef hanjani and his immaculate contributions to soma magazine while working as their creative director. Read more: press: picture magazine feature on creative director ucef hanjani

the world luxury award honors companies and individuals responsible for creative excellence in luxury communication, awarding outstanding work of advertising, design, and multimedia. held in monte carlo, monaco, it is the only international awards program focused exclusively on the global luxury sector. members of an international jury from 10 countries evaluate entries in 14 categories. having won two golds in previous years (2009: krug campaign, 2011: nars campaign), ceft and company’s creative director ucef hanjani has been appointed to the jury for the 2012... Read more: awards: creative director ucef hanjani to judge the 2012 world luxury awards in monaco

ceft and company’s campaign for LVMH’s exclusive krug champagne wins a gold at monaco’s world luxury awards. Read more: news: krug campaign wins a world luxury award

an edited clip of some of the coverage and news on the nike warriors effort. the above mask was created by ceft and company as a PR tool for nike during the launch of nike’s warrior campaign. one hundred masks were produced, complete with custom steel cases containing one of the one hundred numbered masks, a sample of the pro performance apparel, detailed information about the campaign and product as well as a custom kit created for the launch of the warriors campaign. the curious mask was featured in numerous press publications as well as on various news stations such as ESPN, FOX, CBS and MTV. the mask was even worn by a news announcer during a primetime broadcast, giving a new, tough disposition to... Read more: press: nike warriors results

bruno magli’s premier short film, 603 as featured on smile. the blog gave the film an entire page dedication, featuring beautiful stills that are pieces to the enigmatic puzzle. directed by karen collins and featuring models heidi mount and matt clunan, the short was a catalyst for bruno magli, introducing their new identity as a brand. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. “…our involvement was really quite nominal and karen and max kibardin (bruno magli) really take the credit. we simply advised on the idea stages and assisted in the post with edit, music and titling… karen’s work on this film to me is elegant,... Read more: press: bruno magli’s premier fashion film 603 featured on smile

“i’m breaking my own rules here; i don’t accept any form of paid sponsorship or advertising on TQF so supporting another site’s sponsor seems real strange.” “i’m a fan of karen collins, and it’s nice to see her stepping up into short film.” bruno magli’s premier short film, 603 as featured on the quiet front. the cultural blog does not accept any form of paid sponsorship and has never posted a sponsored film, however, the blog breaks its own rules for this engaging piece of communication by director karen collins. featuring models heidi mount and matt clunan, the short was a catalyst for bruno magli, introducing their new identity as a brand. ceft... Read more: press: bruno magli’s premier fashion film 603 featured in the quiet front

603 premiered on the occasion of the 69th venice international film festival, where bruno magli presented the film made in collaboration with the american photographer karen collins. the short film, performed at the red carpet lounge in front of the palazzo del casino, introduced the new identity of the historic brand coinciding with the reopening of the historic boutique, bruno magli san marco 1302. ceft and company collaborated and advised on the idea stages and assisted in the post with edit, music and titling. “…our involvement was really quite nominal and karen and max kibardin (bruno magli) really take the credit. we simply advised on the idea stages and assisted in the post with edit,... Read more: press: bruno magli’s premier fashion film 603 featured on fashion copious