strategy/positioning: rebranding for revlon’s charlie fragrances

ceft and company begins work on revlon’s historic brand “charlie”, in an effort to revive the iconic line that introduced charlie’s angel shelley hack, and the embodiment of a modern woman in their 1970’s advertisements. the project will engage the new york agency in market assessment and repositioning along with product redesign, scent creation, distribution planning, and 360 communication. initial work will focus on the uk and sa markets.

view all work related to this project.